Germany
Labsalliebe — a name blending the German word 'Labsal' (comfort, refreshment) with 'Liebe' (love) — is a Frankfurt-based food and culinary travel creator run by Sousan, a German-Iranian creator…
Total Followers -0.2%
12K
Across Instagram
Primary Platform
YouTube
12K followers · 100% of audience
Engagement
0.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $302–$845 / IG post
In her 2025 year-in-review post, creator Susan revealed plans to move beyond phone-only filming and invest in proper camera equipment, marking a deliberate content quality upgrade for her recipe and food-travel output.
The creator attended and blogged about Cider World 2026, where Frankfurt's traditional apple wine featured prominently alongside international cider producers.
Labsalliebe reported on the prestigious Rheingau Gourmet Festival, specifically a Franconian Lunch event featuring KUNO 1408 from Würzburg, continuing her recurring gourmet-event coverage.
The creator highlighted this press-dinner appearance as one of the standout moments of her 2025, reflecting her growing access to Frankfurt's fine-dining scene.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 12,077 | -19 | 0.4% | 0.2 | 22 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -19 -0.2% | +0 +0.0% | +0 +0.0% | -19 |
| Last 90 days | +107 +0.9% | +0 +0.0% | +0 +0.0% | +107 |
| Last 365 days | +107 +0.9% | +0 +0.0% | +0 +0.0% | +107 |
Daily follower snapshots from CreatorDB's longitudinal index.
Labsalliebe — a name blending the German word 'Labsal' (comfort, refreshment) with 'Liebe' (love) — is a Frankfurt-based food and culinary travel creator run by Sousan, a German-Iranian creator who publishes Persian, Middle Eastern, and Mediterranean recipes in three languages: German, English, and Persian (Farsi). The channel's identity is built around making Persian and Oriental home cooking accessible to a German-speaking audience, with content spanning traditional Iranian dishes, Nowrooz (Persian New Year) seasonal recipes, and Mediterranean discoveries picked up during travel. Posts blend recipe guides with personal food photography and occasional diary-style 'dump' updates, giving the account a warmly personal register alongside its instructional content.
Labsalliebe occupies a genuinely underserved lane in German-language food content: bilingual Persian-German culinary education rooted in lived cultural identity rather than trend-chasing. The audience skews heavily toward the German-speaking DACH region and trends younger, with the 18–34 bracket making up the majority of followers — a demographic that responds well to culturally specific food content and travel-adjacent lifestyle posts. Sponsored restaurant work, including a collaboration with Frankfurt's Carmelo Greco for a fine-dining summer feature, signals a brand positioning that bridges ethnic home cooking with upscale local dining. With multilingual reach and a distinct cultural niche, the account is well-placed for partnerships in food products, cookware, and German-based travel or hospitality brands seeking an authentic entry point into Persian and Middle Eastern culinary culture.
Labsalliebe reaches an audience concentrated in Germany primarily through YouTube, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in food and related categories, Labsalliebe offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Labsalliebe's tier (Micro, 12K combined followers, Germany). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Labsal" is a poetic German word meaning something that brings comfort, refreshment, or nourishment — think of it as soul-restoring sustenance. Combined with "Liebe" (love), Labsalliebe roughly translates to a love of comforting nourishment, which perfectly reflects the channel's focus on hearty, approachable Persian and Mediterranean home cooking.
The creator signs her Instagram bio with سوسن, the Persian name Sussan (sometimes romanized as Sousan). She is a Germany-based food and travel content creator who keeps her surname private but uses this Persian name as a personal signature on her content.
Labsalliebe explicitly states in her bio that all recipes are published in both English and Persian (فارسی), as well as German. This trilingual approach makes her Persian and Oriental cooking content accessible to a global audience, not just German speakers.
While her exact background is not publicly detailed, Labsalliebe posts in Persian, signs her bio with the Persian name سوسن, and centers her content on Persian and Iranian cuisine — strongly indicating a deep personal connection to Iranian culture. She is based in Germany and creates content primarily for a German-speaking audience.
Yes — Norooz (also spelled Nowrooz) is a recurring theme in Labsalliebe's content, and she uses dedicated hashtags to mark it. She is one of the very few German-language creators who covers traditional Persian New Year dishes and the cultural context behind them.
Labsalliebe partnered with Restaurant Carmelo Greco in Frankfurt for a sponsored Italian Fine Dining Summer Special feature. Carmelo Greco is a well-regarded fine dining establishment in Frankfurt, and the collaboration reflected her broader interest in the wider Mediterranean food world beyond Persian cuisine.
She does both — her bio explicitly mentions "kulinarische Reiseberichte" (culinary travel reports) alongside recipes. Her travel content ties food directly to place, covering experiences like Mallorca's local dishes and Frankfurt's fine dining scene rather than generic tourism posts.
Labsalliebe described her favorite "pizza" from Mallorca using quotation marks, hinting it is not a conventional pizza — most likely a reference to coca, the traditional Balearic flatbread that visually resembles pizza but has distinctly Spanish-island roots. The post was part of her Mediterranean travel and food coverage.
Yes — she shared a no-bake Dubai chocolate cheesecake for National Cheesecake Day, combining the viral Dubai chocolate trend with a creamy cheesecake format. This kind of fusion recipe sits alongside her more traditional Persian content and shows her range as a food creator.
Labsalliebe is based in Frankfurt, Germany, and the overwhelming majority of her audience is in the German-speaking world, with Germany dominant, followed by Austria and Switzerland. Her trilingual content (German, English, Persian) means she also draws in diaspora communities and Persian food enthusiasts internationally.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@labsalliebe · YouTube
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