United States
Kylie Jenner rose to prominence as the youngest member of the Kardashian-Jenner family, translating early fame from Keeping Up with the Kardashians into an independently built brand empire.
Total Followers -0.1%
452.8M
Across Instagram, YouTube, TikTok
Primary Platform
381M followers · 84% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $3M–$6.9M / IG post
The August/September cover story sees Jenner discuss her personal refresh, turning 29, and her plans for Khy's next chapter.
Unreleased Khy kitten heels and wedges appeared in the Summer 2026 'Dear Summer, Love Khy' campaign, signaling a new category launch for the brand.
Jenner repositioned Khy from a collaboration-led drop model to a brand with its own signature aesthetic and design vision.
The scent, billed as a richer and warmer follow-up to Cosmic, dropped January 21 on the Kylie Cosmetics site and at Ulta Beauty.
The collaboration merged Frankies Bikinis' throwback design codes with Khy's contemporary sensual styling, one of several brand collabs in Khy's pre-relaunch era.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -114290 -0.0% | +101K +0.8% | -89400 -0.1% | -102430 |
| Last 30 days | -380968 -0.1% | +190K +1.6% | -101320 -0.2% | -291968 |
| Last 90 days | -1409582 -0.4% | +204K +1.7% | -399320 -0.7% | -1605162 |
| Last 365 days | -1409582 -0.4% | +204K +1.7% | -399320 -0.7% | -1605162 |
Daily follower snapshots from CreatorDB's longitudinal index.
Kylie Jenner rose to prominence as the youngest member of the Kardashian-Jenner family, translating early fame from Keeping Up with the Kardashians into an independently built brand empire. Based in Los Angeles, she launched Kylie Cosmetics in 2015 with a limited-edition lip kit that sold out within minutes, demonstrating an unusually direct line between her social following and consumer purchase behavior. Her content spans personal lifestyle moments, beauty product reveals, fashion, and family life — a blend that sustains engagement notably above category median despite a following that has scaled into the hundreds of millions across platforms.
Kylie Jenner reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty, Skincare, Fashion, a clear signal of fit for brands in those categories. Demonstrated partners include Kylie Cosmetics and Kylie Skin. Engagement on Instagram runs around 2.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty and related categories, Kylie Jenner offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kylie Jenner's tier (Mega, 452.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Khy is Kylie Jenner's fashion label, which she launched in late 2023. It operates on a limited-drop model, releasing affordable, trend-driven clothing collections that typically sell out quickly after each drop.
Yes — Kylie Jenner co-founded Sprinter, a canned vodka soda brand, in 2024. She promotes it through her Instagram and it represents her first venture into the ready-to-drink alcohol category.
Kylie Jenner partnered with Dunkin' to launch the King Kylie Drinks, a co-branded beverage line available exclusively at Dunkin' locations. The name revives her iconic "King Kylie" nickname from her mid-2010s era of bold hair and lip looks.
Kylie sold a majority 51% stake in Kylie Cosmetics to Coty Inc. in early 2020 for a reported sum in the hundreds of millions of dollars. She retained a minority stake and stayed on as creative lead, while Coty took over global manufacturing and distribution.
Kylie Jenner has two children with rapper Travis Scott — a daughter named Stormi Webster, born in February 2018, and a son named Aire Webster. Her son was initially announced under a different name shortly after his February 2022 birth before the family publicly changed it to Aire.
The "King Kylie" era refers to roughly 2014–2016, when Kylie became a cultural phenomenon through her ever-changing dramatic hair colors, oversized lip looks, and streetwear aesthetic. It marked her shift from reality-TV sibling to solo internet personality, and the nickname has since been reclaimed for her Dunkin' collaboration.
Kylie Jenner and Travis Scott have had an on-and-off relationship since 2017, during which they had their two children, Stormi and Aire. The status of their relationship has shifted multiple times over the years, making it one of the most followed on-again, off-again situations in celebrity culture.
Kylie Cosmetics is her original makeup brand, built around lip kits, eyeshadow palettes, and color cosmetics. Kylie Skin is a separate skincare line she launched in 2019, covering cleansers, moisturizers, and serums — both are ongoing owned brands promoted heavily on her Instagram.
Kylie Jenner was born on August 10, 1997, making her 28 years old as of mid-2026. She is the youngest child of momager Kris Jenner and grew up in the public eye on Keeping Up with the Kardashians before launching her own business empire.
Kylie Jenner has well over 380 million Instagram followers, placing her among the most-followed individual accounts on the entire platform. Her engagement rate runs more than double the category median for accounts in her tier, which is unusually strong at her scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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