Mohammad Almutairi, who goes by Kwili, is a Kuwait-based YouTuber and self-described storyteller who has built a substantial Arabic-language following around true crime, unsolved mysteries, and conspiracy theories.
Total Followers +0.1%
8.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
6.8M followers · 82% of audience
Engagement
5.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $11K–$26K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -219 -0.0% | +0 +0.0% | -219 |
| Last 30 days | +10K +0.1% | -365 -0.1% | +0 +0.0% | +10K |
| Last 90 days | +20K +0.3% | -20793 -2.9% | +0 +0.0% | -543 |
| Last 365 days | +20K +0.3% | -20793 -2.9% | +0 +0.0% | -543 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Odoo Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Flagedu Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Shein Sponsorship | Sponsored content | YouTube | May 2025 | — |
Mohammad Almutairi, who goes by Kwili, is a Kuwait-based YouTuber and self-described storyteller who has built a substantial Arabic-language following around true crime, unsolved mysteries, and conspiracy theories. His YouTube channel carries an adults-only designation, reflecting a content approach that leans into dark and complex subject matter: documented disappearances, high-profile criminal investigations, and forensic narratives delivered in an accessible commentary style. He introduced himself to early subscribers as an optimistic creator who believed in the platform's potential, and that candid personal framing has remained part of his on-screen identity alongside the heavier material he covers.
His audience skews predominantly male and toward the 25-and-older demographic, with the strongest viewership concentrated in Morocco and the Arabic-speaking diaspora across Europe and North America. Engagement on YouTube runs well above category norms, suggesting an audience that actively seeks out his content rather than encountering it passively. His sponsorship history — spanning enterprise software like Odoo, education technology, and mass-market fashion through Shein — indicates that advertisers treat him as a broad Arabic-content personality rather than a narrowly genre-defined creator. That cross-category brand appeal, paired with a consistent upload cadence, positions him as a commercially versatile voice in the Arabic-language documentary and true crime space.
Kwili reaches an audience concentrated in KWT primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a truecrime creator they map naturally to brands targeting that space. Demonstrated partners include Odoo and Flagedu. Engagement on YouTube runs around 5.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Kwili's tier (Mega, 8.3M combined followers, KWT). Pulled from CreatorDB's category benchmarks.
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Kwili's real name is Mohammad Almutairi. He's a Kuwaiti YouTuber and photographer who built his entire brand around the Kwili persona, which he uses consistently across YouTube, Instagram, and TikTok.
Kwili specializes in dark, investigative Arabic-language storytelling — true crime cases, mysterious disappearances, conspiracy theories, and documentary-style deep dives. His recent videos cover topics like the unsolved disappearance of an entire Syrian family and police rescue operations that uncovered worse crimes than the original call.
Yes, Kwili published a video examining three mysterious cases that were reportedly explained or connected after the release of the Jeffrey Epstein files. Tying high-profile criminal cases to broader conspiracy narratives is a signature move in his content style.
Yes, Kwili explicitly states in his YouTube bio that his content is not directed at children and is for adults only. His subject matter — kidnappings, criminal investigations, disappearances, and conspiracy theories — is the reason the channel carries that adult label.
Morocco makes up the largest single share of Kwili's audience, even though he is based in Kuwait. His Arabic-language true crime and mystery storytelling resonates broadly across the entire Arab world, pulling in large North African audiences alongside Gulf viewers.
Conspiracy theories are a regular part of Kwili's content. He uses the hashtag #نظريات_المؤامرة (conspiracy theories) and frequently connects real criminal cases or historical events to broader theories where official narratives are questioned.
Kwili describes himself as both a photographer and a YouTuber in his channel bio — the Arabic word مصور (photographer/videographer) appears alongside يوتيوبر. His visual production background likely contributes to the documentary-style presentation his true crime content is known for.
Kwili's confirmed brand partnerships include Shein, Flagedu, and Odoo. The mix of a global fashion brand, an education platform, and a business software company reflects the broad demographic range of his Arabic-speaking audience.
Kwili is a mega-tier creator on YouTube with well over six million subscribers. His engagement rate sits far above the category average, which is unusual at that follower scale and points to a deeply invested, loyal Arabic-speaking fanbase.
Beyond YouTube, Kwili is active on Instagram and TikTok under the same @kwili handle. YouTube remains his dominant platform by a wide margin, and that is where his longer true crime and storytelling videos live, while shorter clips and updates appear on the other two platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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