Japan
Kusakari_Hotel is a Japan-based travel creator whose focus sits squarely in the hotel-stay review niche, documenting overnight stays at properties across the country through a format known in Japanese content culture as 宿泊記 (shukuhaku-ki) — literally, accommodation records.
Total Followers +0.0%
17
Across Instagram
Primary Platform
17 followers · 100% of audience
Engagement
31.0%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. $0–$1 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 17 | +0 | 31.0% | — | 4 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +5 +30.8% | +0 +0.0% | +0 +0.0% | +5 |
| Last 365 days | +5 +30.8% | +0 +0.0% | +0 +0.0% | +5 |
Daily follower snapshots from CreatorDB's longitudinal index.
Kusakari_Hotel is a Japan-based travel creator whose focus sits squarely in the hotel-stay review niche, documenting overnight stays at properties across the country through a format known in Japanese content culture as 宿泊記 (shukuhaku-ki) — literally, accommodation records. The Instagram presence functions as a casual, low-frequency companion to a primary YouTube channel, where the more detailed vlog-style content lives. Posts surface stays at destinations ranging from Hiroshima's Miyajima area and Okinawa's resort coast to smaller regional spots like Miyahama Onsen and Kurashiki's historic Bikan quarter, suggesting a creator who travels frequently within Japan and covers a genuinely broad geographic spread rather than a single destination.
The tone throughout is refreshingly candid — noting when a building feels dated while still recommending a stay for its service quality, or flagging a city-center hotel as a repeatable budget option on weekday rates. That honest, low-pressure voice likely explains an exceptionally high engagement rate relative to the nano-tier audience size, as followers appear to be genuinely invested rather than passive. The core audience skews young adult and predominantly Japanese, which aligns well with domestic travel and hotel-booking brands. As the YouTube channel grows and the Instagram archive deepens, Kusakari_Hotel is positioned as an emerging voice for straightforward, experience-led hotel coverage in the Japanese domestic travel space.
Kusakari_Hotel reaches an audience concentrated in Japan primarily through Instagram, and is best activated via Instagram Reels and Stories. As a travel creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 31.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Japan-focused brands in travel and related categories, Kusakari_Hotel offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kusakari_Hotel's tier (Nano, 17 combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Kusakari_Hotel's primary platform is YouTube, where they upload their full hotel stay vlogs. Their Instagram account is used as a secondary highlight reel, and their bio explicitly states "メインはYouTube" — directing followers to their longer-form content there.
宿泊記 (shukuhaku-ki) means a lodging or accommodation log — essentially a travel diary focused on the hotel stay experience rather than just the destination. Kusakari_Hotel produces these as vlogs, covering the rooms, facilities, breakfasts, and nearby sightseeing from a guest's honest perspective.
ザノット広島 (THE KNOT Hiroshima) is the hotel Kusakari_Hotel describes returning to repeatedly, noting that weekday rates are very affordable. They highlight the stylish interiors and rooftop as reasons it's easy to keep going back.
Yes, Kusakari_Hotel has posted about staying at カヌチャリゾート (Kanucha Resort) in Okinawa. The content focuses heavily on the hotel breakfast, which they praise for featuring regional foods not typically eaten at home.
Yes — Kusakari_Hotel stayed at 宮浜グランドホテル and was visibly impressed by the world's largest kendama on the property. Their post also praised the onsen facilities and the quality of the food during the stay.
No, and they're upfront about it — their Instagram bio uses the phrase "本当に気まぐれで投稿します," which means they post entirely on a whim with no fixed schedule. They also note that DM responses can take a very long time.
Kusakari_Hotel specifically calls out Okinawan hotel breakfasts as a highlight because they feature foods you wouldn't normally encounter in everyday life. Hotel breakfasts are a recurring theme in their content, tagged consistently under #ホテル朝食 and #宿の朝ごはん.
Kusakari_Hotel described 宮島コーラルホテル as an older building but said it caused no inconvenience and the service was genuinely good. Their candid verdict was positive enough that they had already booked a return stay by the time they posted about it.
Yes — Kusakari_Hotel combined a stay at ロイヤルパークホテル in Kurashiki with a visit to the historic 美観地区 (Bikan Historical Quarter). They also made a side trip to 笠岡ベイファーム to see rapeseed flowers in full bloom.
Kusakari_Hotel's coverage is concentrated in western Japan, with frequent content from Hiroshima prefecture — including 宮島 and 宮浜 — as well as Okinawa, Kurashiki, and Shimonoseki. The channel has a strong regional focus on lesser-covered hotel destinations outside Tokyo.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kusakari_hotel · Instagram
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