Japan
Kusa_711 is a Japan-origin cosplayer currently based in Los Angeles whose work centers on 女装コスプレ — the Japanese tradition of male creators cosplaying female characters — with a particular emphasis on quality makeup transformation done without heavy editing or filters.
Total Followers +3.8%
126K
Across Instagram
Primary Platform
126K followers · 100% of audience
Engagement
7.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.5K–$6.3K / IG post
Kusa represented Arknights as Lappland the Decadenza and Azur Lane as Belfast at the official game booths during Anime Expo 2025 in Los Angeles — part of a growing roster of major game brand activations.
Kusa was tapped for two separate game anniversary activations in 2025: Wuthering Waves' 1st Anniversary (as Changli) and Reverse 1999's 1.5 Anniversary (as An-an Lee).
The creator's Instagram bio lists Offkai Expo as a forthcoming event, signaling a planned in-person appearance at the VTuber-focused convention.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 126,258 | +5K | 7.9% | 1.2 | 13 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +5K +3.8% | +0 +0.0% | +0 +0.0% | +5K |
| Last 90 days | +6K +4.4% | +0 +0.0% | +0 +0.0% | +6K |
| Last 365 days | +6K +4.4% | +0 +0.0% | +0 +0.0% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
Kusa_711 is a Japan-origin cosplayer currently based in Los Angeles whose work centers on 女装コスプレ — the Japanese tradition of male creators cosplaying female characters — with a particular emphasis on quality makeup transformation done without heavy editing or filters. Their content draws heavily from the gacha and anime game ecosystem, with recurring appearances as characters from NIKKE: Goddess of Victory, Girls' Frontier 2: Exilium, Arknights: Endfield, and Never Ness to Everness. A trilingual "do not repost" notice in their bio signals both international reach and a creator who takes intellectual ownership of their craft seriously. Collaborative projects — such as a multi-cosplayer "Sui family dinner" shoot — point to an active presence within convention and fan-community circuits, including appearances at events like Offkai Expo.
Despite a mid-tier follower count, Kusa_711's engagement rate runs well above category norms, a signal of a tightly bonded audience rather than passive followers — a dynamic typical of niche cosplay accounts where fans follow specific character and game loyalties. Roughly half the audience is US-based, making this a Japan-origin creator with strong Western market penetration, which is a meaningful asset for game publishers running global campaigns. The presence of #ad tags alongside NIKKE anniversary content suggests existing relationships with mobile game marketing teams, the most natural brand category for this creator. As the gacha game space continues its push into Western markets, a bilingual, convention-circuit cosplayer with demonstrably high community investment is well-positioned to deepen those partnerships.
Kusa_711 reaches an audience concentrated in Japan primarily through Instagram, and is best activated via Instagram Reels and Stories. As a cosplay creator they map naturally to brands targeting that space. Engagement on Instagram runs around 7.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Kusa_711's tier (Mid, 126K combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Kusa_711's content is officially classified under 女装コスプレ (josou cosplay), a niche where male-presenting creators portray female characters from games and anime. Their cosplay portfolio spans titles like Goddess of Victory: NIKKE and Arknights: Endfield, all built around their signature hands-on makeup approach.
Kusa_711 focuses on 女装コスプレ (josou cosplay), crafting detailed female character looks from popular gacha and mobile games. Their style is defined by two recognized niches: costume-accurate character work and 質感メイク (shitsukan makeup), a technique that prioritizes realistic skin texture over a digitally smoothed finish.
Kusa_711 deliberately tags certain posts with #noediting and #nofilter, making it clear that what followers see is unretouched makeup work. This commitment to authenticity is a core part of their content identity and directly ties into the 質感メイク style they are known for.
Kusa_711's top hashtags cover Goddess of Victory: NIKKE, Girls' Frontline 2: Exilium, Arknights: Endfield, and Never Neverless to Evermore (NtE). They produce character-accurate looks across all four titles and frequently tag game-specific anniversary or event hashtags alongside their posts.
The Sui family refers to a group of sibling operator characters from the Arknights franchise, and Kusa_711 participated in a collaborative cosplay project where multiple creators came together to portray them. They described the project as a dream come true, crediting the participating cosplayers for making it happen.
Kusa_711's Instagram bio listed Offkai Expo as an upcoming in-person appearance. Offkai Expo is a US convention centered on online creators, VTubers, and anime community figures, making it a natural fit for a Los Angeles-based cosplayer whose audience is primarily based in the United States.
Tuonto is a playable character in Arknights: Endfield, HyperGryph's action RPG spinoff of the Arknights universe. Kusa_711 has cosplayed Tuonto in multiple posts, tagging #tuonto and #arknightsendfield, and captioned one with a stat-flavored joke tied to the character.
質感メイク (shitsukan makeup, roughly "texture makeup") is a Japanese beauty technique focused on achieving a realistic, dimensional skin finish rather than a heavily blurred or airbrushed look. It is one of the API-recognized niches Kusa_711 is categorized under, and it directly reinforces their no-filter, no-editing content approach.
Kusa_711 is based in Los Angeles, as stated in their Instagram bio, even though they are categorized as a Japan-origin creator. Their audience reflects this US presence — roughly half of their followers are located in the United States.
Kusa_711 has over 125,000 followers on Instagram, placing them in the Mid-tier creator range. Their engagement rate runs well above the category median, which suggests a particularly active fanbase relative to their follower count.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kusa_711 · Instagram
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