Japan
Kur operates across two distinct identities that reflect the same creative sensibility. On Instagram, the creator presents as a Japanese designer, engineer, and researcher — a professional persona…
Total Followers +1.2%
33K
Across Instagram, YouTube
Primary Platform
3K followers · 8% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $63–$176 / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +100 +0.3% | +0 +0.0% | +100 |
| Last 30 days | -4 -0.2% | +406 +1.3% | +0 +0.0% | +402 |
| Last 90 days | -45 -1.8% | +1K +3.8% | +0 +0.0% | +1K |
| Last 365 days | -45 -1.8% | +1K +3.8% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
Kur operates across two distinct identities that reflect the same creative sensibility. On Instagram, the creator presents as a Japanese designer, engineer, and researcher — a professional persona anchored in design thinking and field observation, evidenced by hashtags tied to design research methodology and everyday Tokyo scenes like Asakusa and the Tori-no-Ichi festival. On YouTube, that same person channels a different mode of expression entirely: as 川出犬流 (Kawainu), a self-described "黒幕系" — or mastermind-type — VTuber, producing tabletop RPG sessions centered on the Cthulhu ruleset, gaming commentary, and low-key comedy clips. The shorthand handle 川犬 (Kawainu, literally "river dog") gives the channel its mascot identity.
The YouTube channel carries the meaningful weight of Kur's creative output, with consistent recent uploads and an engagement rate well above typical micro-channel baselines, suggesting a loyal core community rather than passive subscribers. The audience skews heavily domestic — almost entirely Japan-based — and leans toward younger adult men in the 18–34 bracket, a demographic squarely aligned with TRPG and indie VTuber culture in Japan. No commercial sponsor activity is visible, which is common for niche VTubers at this stage; the channel's growth is organic and community-driven. The dual professional-and-entertainer profile gives Kur an unusual brand-fit angle: design or tech-adjacent brands seeking authenticity within Japan's creator economy could find an intellectually credible, culturally embedded voice here.
Kur reaches an audience concentrated in Japan primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a gaming creator they map naturally to brands targeting that space. Engagement on Instagram runs around 2.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Kur's tier (Micro, 33K combined followers, Japan). Pulled from CreatorDB's category benchmarks.
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川出犬流, shortened to 川犬 (Kawaken), is Kur's VTuber persona on YouTube. Kur runs two distinct online presences: a professional Instagram account focused on design and Japanese lifestyle, and a YouTube channel where they perform as 川犬, posting TRPG playthroughs and game commentary.
黒幕 (kuromaku) literally means 'black curtain' and is used in Japanese to describe a scheming, shadowy mastermind figure. 黒幕系VTuber is a VTuber persona archetype built around that mysterious, behind-the-scenes character type, which is how 川犬 describes their own YouTube identity.
川犬 primarily plays クトゥルフ神話TRPG, the Japanese edition of Call of Cthulhu, a horror tabletop RPG rooted in H.P. Lovecraft's mythos. Their YouTube bio lists it as their main system, and multiple uploaded scenarios, including 慈悲なきアイオニア and 遥か遠きエディンバラへ, confirm it as the backbone of their channel.
Yes — Kur's Instagram bio describes them as 'a Japanese designer, engineer and researcher.' Their hashtags include デザイン思考 (design thinking) and デザインリサーチ (design research), which points to a career grounded in UX, human-centered design, or research methodology rather than purely visual or graphic work.
デザインリサーチの教科書 translates as 'The Design Research Textbook' and appears repeatedly in Kur's Instagram hashtags alongside their professional design content. Given Kur's stated background as a designer and researcher, this hashtag strongly suggests a close connection to the publication, whether as an author, contributor, or key promoter of the work.
Characters named across 川犬's TRPG session posts include 魚嶋釜雄, 太郎田中, and ルルハリル. These appear to be investigator personas used within their Cthulhu scenarios, and they're referenced in session highlight posts alongside the 川犬 and クトゥルフ hashtags.
慈悲なきアイオニア (Merciless Ionia) is a named TRPG arc featured on 川犬's YouTube channel, with 遥か遠きエディンバラへ (Far Away to Edinburgh) as one of its component sessions. The video framing for this arc raises the concept of whether TRPG can be experienced like an open-world video game, suggesting an experimental, narrative-driven approach to tabletop play.
In one YouTube video, 川犬 took on the 朝マック演技力チャレンジ, a McDonald's Japan morning-menu acting challenge, framing themselves explicitly as a TRPG player testing their performance skills. The video was tagged with 癒しボイス ('soothing voice'), playing into 川犬's reputation for expressive, calm vocal delivery that carries through their TRPG sessions.
Yes — Kur's Instagram is entirely separate in tone from the YouTube VTuber persona, featuring Japanese lifestyle photography tagged around locations and occasions like Asakusa, the Tori no Ichi festival, cherry blossoms, afternoon tea, and Danish pastry. The Instagram audience appears to follow Kur for this aesthetic, real-world side of their identity rather than for gaming content.
Yes — as of mid-2026, 川犬's YouTube channel is uploading regularly, with new content arriving within weeks rather than months. The channel has built a dedicated audience around Call of Cthulhu TRPG sessions and game commentary, and its engagement rate runs well above typical benchmarks for channels of its size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kur · Instagram
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