Japan
Kur is a Japan-based micro-creator whose online presence spans two distinct but coexisting identities. On Instagram, where the handle @kur has been largely…
Total Followers +1.1%
32K
Across Instagram, YouTube
Primary Platform
3K followers · 8% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $63–$176 / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +102 +0.3% | +0 +0.0% | +102 |
| Last 30 days | -47 -1.9% | +407 +1.4% | +0 +0.0% | +360 |
| Last 90 days | -50 -2.0% | +1K +3.8% | +0 +0.0% | +1K |
| Last 365 days | -50 -2.0% | +1K +3.8% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
Kur is a Japan-based micro-creator whose online presence spans two distinct but coexisting identities. On Instagram, where the handle @kur has been largely dormant for roughly a year, the creator presents themselves as a designer, engineer, and researcher — a professional framing reinforced by hashtags referencing design thinking and design research methodology, including what appears to be a published or co-authored design research textbook. On YouTube, that professional persona gives way to a VTuber alter ego: 川出犬流 (Kawaide Inuryu), shortened to 川犬 (River Dog), self-described as a 'kuromaku-style VTuber' — a term evoking a behind-the-scenes operator rather than a front-facing avatar personality. This dual positioning is unusual and tells a coherent story: a technically literate creator who brings a researcher's sensibility to niche creative pursuits.
The YouTube channel is where Kur's community actually lives, with steady recent uploads centered on Tabletop RPG sessions — particularly Cthulhu Mythos TRPG scenarios — alongside game commentary, short comedy clips, and occasional baking content. The audience skews heavily male and young adult, with nearly all viewers based in Japan, reflecting the deeply domestic nature of the Japanese VTuber and TRPG communities. There are no notable brand partnerships on record, which fits the micro-tier scale and the niche subject matter; TRPG and VTuber content attracts engaged communities but remains a specialized corner of Japanese YouTube. The above-median engagement rate on YouTube suggests a loyal core following rather than passive viewership. As the creator's professional design credentials and VTuber output continue to develop in parallel, there is a plausible trajectory toward partnerships in tabletop gaming, creative software, or design-adjacent tools — brands that could speak authentically to both sides of this creator's audience.
Kur operates primarily as a VTuber within Japan's tabletop RPG and gaming content ecosystem, making the channel a natural fit for Japanese gaming publishers, TRPG product brands (particularly Cthulhu-line titles), and hobby accessories. The audience is overwhelmingly domestic Japanese, male-skewed, and concentrated in the 18–34 range — commercially active for gaming and niche hobby categories. YouTube carries the active upload cadence with engagement meaningfully above typical micro-creator baselines; Instagram has been dormant for roughly a year and should not be weighted in campaign planning. No confirmed brand deals surface in the available data; the most plausible sponsorship categories are tabletop game distributors, indie game studios, and design or productivity tools that align with Kur's secondary identity as a designer and researcher.
Benchmark estimates for a creator at Kur's tier (Micro, 32K combined followers, Japan). Pulled from CreatorDB's category benchmarks.
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川出犬流, shortened to 川犬 (Kawaken), is Kur's VTuber persona on YouTube. Kur runs two distinct online presences: a professional Instagram account focused on design and Japanese lifestyle, and a YouTube channel where they perform as 川犬, posting TRPG playthroughs and game commentary.
黒幕 (kuromaku) literally means 'black curtain' and is used in Japanese to describe a scheming, shadowy mastermind figure. 黒幕系VTuber is a VTuber persona archetype built around that mysterious, behind-the-scenes character type, which is how 川犬 describes their own YouTube identity.
川犬 primarily plays クトゥルフ神話TRPG, the Japanese edition of Call of Cthulhu, a horror tabletop RPG rooted in H.P. Lovecraft's mythos. Their YouTube bio lists it as their main system, and multiple uploaded scenarios, including 慈悲なきアイオニア and 遥か遠きエディンバラへ, confirm it as the backbone of their channel.
Yes — Kur's Instagram bio describes them as 'a Japanese designer, engineer and researcher.' Their hashtags include デザイン思考 (design thinking) and デザインリサーチ (design research), which points to a career grounded in UX, human-centered design, or research methodology rather than purely visual or graphic work.
デザインリサーチの教科書 translates as 'The Design Research Textbook' and appears repeatedly in Kur's Instagram hashtags alongside their professional design content. Given Kur's stated background as a designer and researcher, this hashtag strongly suggests a close connection to the publication, whether as an author, contributor, or key promoter of the work.
Characters named across 川犬's TRPG session posts include 魚嶋釜雄, 太郎田中, and ルルハリル. These appear to be investigator personas used within their Cthulhu scenarios, and they're referenced in session highlight posts alongside the 川犬 and クトゥルフ hashtags.
慈悲なきアイオニア (Merciless Ionia) is a named TRPG arc featured on 川犬's YouTube channel, with 遥か遠きエディンバラへ (Far Away to Edinburgh) as one of its component sessions. The video framing for this arc raises the concept of whether TRPG can be experienced like an open-world video game, suggesting an experimental, narrative-driven approach to tabletop play.
In one YouTube video, 川犬 took on the 朝マック演技力チャレンジ, a McDonald's Japan morning-menu acting challenge, framing themselves explicitly as a TRPG player testing their performance skills. The video was tagged with 癒しボイス ('soothing voice'), playing into 川犬's reputation for expressive, calm vocal delivery that carries through their TRPG sessions.
Yes — Kur's Instagram is entirely separate in tone from the YouTube VTuber persona, featuring Japanese lifestyle photography tagged around locations and occasions like Asakusa, the Tori no Ichi festival, cherry blossoms, afternoon tea, and Danish pastry. The Instagram audience appears to follow Kur for this aesthetic, real-world side of their identity rather than for gaming content.
Yes — as of mid-2026, 川犬's YouTube channel is uploading regularly, with new content arriving within weeks rather than months. The channel has built a dedicated audience around Call of Cthulhu TRPG sessions and game commentary, and its engagement rate runs well above typical benchmarks for channels of its size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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