Kuplinovplay

Kuplinovplay's real name is Dmitry Kuplinov (Дмитрий Куплинов), and the channel name is a blend of his surname and the word "play." He has been one of the most prominent Russian-language gaming creators on YouTube for well over a decade, building an audience well into the Mega tier.

"Отложить кирпичей" is a Russian slang phrase meaning to get badly frightened — literally "to lay some bricks" out of sheer terror. It appears in his bio because playing horror games and reacting with exaggerated, comedic fear is one of the most recognizable parts of his content identity.

Yes — as of 2026 Kuplinovplay has been running episodic let's play series for both the classic Onimusha: Warlords and the newer Onimusha: Way of the Sword. The uploads follow a numbered episode format with his signature comedic commentary layered over the samurai action gameplay.

Kuplinovplay has covered a steady stream of indie horror titles including Garten of Banban, Mr. Hopp's Playhouse 3, Dye the Bunny, and Rewind or Die, among many others. His format — reacting with loud, over-the-top comedy to genuinely unsettling games — is what his core audience comes back for.

He is fundamentally a variety gaming channel who leans heavily into horror. His catalogue also includes RPGs, FPS titles, simulators like Car For Sale Simulator, and action games like the Onimusha and Contraband Police series. The common thread is comedic commentary and long-form episodic playthroughs rather than any single genre.

ggsel is a digital marketplace for game keys and in-game items that is widely used across Russia and the broader CIS region. The partnership, which ran as sponsored content on YouTube in late 2025, is a natural fit given that Kuplinovplay's audience is made up almost entirely of young male gamers who regularly buy digital game licenses.

Ozon is one of Russia's largest e-commerce platforms, roughly comparable in scope to Amazon. Kuplinovplay ran a sponsored integration with Ozon on YouTube in mid-2025, reflecting the level of mainstream brand interest that creators in the Mega tier attract even from non-gaming advertisers.

Contented is a Russian online education platform focused on creative and digital professions. Kuplinovplay promoted them in a YouTube sponsorship in mid-2025, one of several Russian-market brand deals alongside МТС Оплата, a mobile payment service, and Kupikod, a digital goods and game keys store.

Yes, Kuplinovplay (Dmitry Kuplinov) records in Russian and his content is aimed at Russian-speaking audiences. His sponsorship roster — which includes Ozon, МТС Оплата, Kupikod, and ggsel — is drawn entirely from the Russian and CIS market, which reflects where his core community is based.

Kuplinovplay has surpassed 17 million subscribers on YouTube, placing him firmly in the Mega creator tier. Notably, his engagement rate runs significantly above the gaming category average — a strong signal that his audience is genuinely active rather than passively accumulated.