United States
Kristi is a US-based lifestyle creator whose YouTube channel centers on the idea that physical decluttering is a gateway to broader personal transformation.
Total Followers +2.7%
194K
Across YouTube, Instagram
Primary Platform
YouTube
193K followers · 99% of audience
Engagement
7.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $34–$96 / IG post
Kristi rolled out a branded digital planner via her own site, marking her first major direct-to-consumer product tied to her decluttering content vertical.
Video descriptions from summer 2025 promoted a new community-style program under the 'Declutter Your Life Happy Hour' brand, signaling an expansion beyond one-off courses.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.5% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +5K +2.7% | +63 +4.6% | +0 +0.0% | +5K |
| Last 90 days | +20K +10.3% | +177 +12.9% | +0 +0.0% | +20K |
| Last 365 days | +20K +10.3% | +177 +12.9% | +0 +0.0% | +20K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Leesa Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| MERIT Beauty Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Ultima Replenisher Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Quince Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Speak Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
Kristi is a US-based lifestyle creator whose YouTube channel centers on the idea that physical decluttering is a gateway to broader personal transformation. Drawing on her own story of feeling stuck and behind in life, she teaches women to shed what she calls survival-mode habits and poverty mindset — framing minimalism less as home organization and more as psychological and spiritual liberation. A quiet faith thread runs through her content via testimony-style videos and hashtags. Her engagement rate sits well above the category median, signaling an audience that is actively working through personal change, not merely consuming content.
Her core audience is millennial and Gen Z women in the United States, a demographic actively investing in self-reinvention. Sponsor pairings with MERIT Beauty and Quince reflect her intentional, quality-over-excess aesthetic, while Leesa and Ultima Replenisher extend her positioning into holistic wellness. The inclusion of Speak — a self-improvement app — signals that brands in the broader personal-growth category see her channel as a credible vehicle for reaching aspirational women. With Instagram largely underdeveloped, she remains a YouTube-first creator with real room for cross-platform expansion, and her consistent upload cadence positions her well for continued upward movement in the mindset-and-lifestyle space.
Kristidoingthings reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a lifestyle creator they map naturally to brands targeting that space. Demonstrated partners include Leesa and MERIT Beauty. Engagement on YouTube runs around 7.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in lifestyle and related categories, Kristidoingthings offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kristidoingthings's tier (Mid, 194K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Her name is Kristi — she introduces herself that way in her YouTube bio and throughout her content. She built her channel under the handle @kristidoingthings, which reflects her core message of taking consistent action to change your life.
Kristidoingthings uses the term poverty habits to describe scarcity-driven mindsets and behaviors that keep women stuck in stress and lack rather than abundance and calm. She frames decluttering — both physical and mental — as the process of identifying and shedding those patterns, and it's one of the most distinctive and talked-about concepts on her channel.
In her videos, 'survival mode' refers to a state where everyday habits and routines are shaped by fear, scarcity, or chronic stress rather than intention. She argues that many behaviors women treat as totally normal — around spending, organizing, or thinking — are actually survival responses, and that recognizing them is the first step toward real change.
Yes, faith is a visible thread in her content. She regularly uses hashtags like #jesuslovesyou and #testimony, and her language around purpose, freedom, and transformation carries a clear spiritual foundation alongside the practical lifestyle advice.
The Show Up Summer 60 is a community challenge Kristidoingthings launched to encourage her followers to show up consistently for themselves over a focused summer stretch. It fits directly into her broader philosophy that lasting transformation comes from structured, accountable commitments rather than one-off motivation.
Her 90-day challenge is a framework she uses to help her audience build momentum on personal growth goals over a sustained period. The idea behind it is central to her message: that real mindset and lifestyle shifts require consistency over weeks, not just a few days of motivation.
No — her content goes well beyond closets and clutter piles. She describes her mission as helping women 'declutter their whole lives,' which means she covers mindset patterns, emotional habits, lifestyle design, and self-worth alongside the more literal tidying and organization content.
Her recent YouTube sponsors include Leesa mattresses, MERIT Beauty, Ultima Replenisher, the clothing brand Quince, and the language learning app Speak. The mix of wellness, beauty, and lifestyle brands aligns closely with her audience of women focused on intentional, elevated living.
Kristi has openly shared that she spent years feeling stuck, behind in life, and afraid to pursue more — a period of stagnation she credits as the origin of her channel and its message. Her content is built around what she learned to break free from that place, which is why it blends practical decluttering with mindset work, faith, and motivation.
Kristidoingthings is based in the United States, which is where the vast majority of her YouTube audience is located as well. Her content resonates most strongly with American women in the 18–34 age range who are looking to level up their mindset and lifestyle.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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