United States
Kristi is a US-based lifestyle and personal development creator whose YouTube channel has built a community of hundreds of thousands around a specific and resonant premise: decluttering is not…
Total Followers +2.1%
194K
Across YouTube, Instagram
Primary Platform
YouTube
193K followers · 99% of audience
Engagement
7.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $34–$96 / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.5% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +4K +2.1% | +63 +4.6% | +0 +0.0% | +4K |
| Last 90 days | +20K +10.3% | +177 +12.9% | +0 +0.0% | +20K |
| Last 365 days | +20K +10.3% | +177 +12.9% | +0 +0.0% | +20K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Leesa Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| MERIT Beauty Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Ultima Replenisher Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Quince Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Speak Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
Kristi is a US-based lifestyle and personal development creator whose YouTube channel has built a community of hundreds of thousands around a specific and resonant premise: decluttering is not just about physical possessions but about dismantling the mental habits, survival-mode behaviors, and scarcity mindsets that keep women feeling stuck. Her content blends practical home organization with deeply personal motivational storytelling, drawing on her own account of feeling behind in life before deliberately reshaping her environment and outlook. The faith dimension — visible in recurring hashtags and her framing of personal testimony — runs quietly through her messaging and distinguishes her from secular minimalism channels. Her engagement rate running well above category norms signals a community that watches with intention rather than passivity.
Her audience skews heavily female and concentrates in the 18–34 age band, reflecting an appetite among younger women for content that ties physical simplification to life transformation and self-worth. That demographic profile has attracted sponsors spanning wellness staples like Ultima Replenisher, accessible luxury in Quince, and clean beauty through MERIT — brands that align with aspirational yet practical femininity rather than premium exclusivity. Leesa and Speak round out a mix suggesting she is trusted in home, health, and self-improvement categories simultaneously. With YouTube growth active and consistent uploads, Kristi is solidifying a durable niche at the intersection of organization, mindset coaching, and faith-adjacent empowerment content — a space with strong repeat-viewership potential and clear brand-fit appeal.
Kristidoingthings reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a lifestyle creator they map naturally to brands targeting that space. Demonstrated partners include Leesa and MERIT Beauty. Engagement on YouTube runs around 7.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in lifestyle and related categories, Kristidoingthings offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kristidoingthings's tier (Mid, 194K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her name is Kristi — she introduces herself that way in her YouTube bio and throughout her content. She built her channel under the handle @kristidoingthings, which reflects her core message of taking consistent action to change your life.
Kristidoingthings uses the term poverty habits to describe scarcity-driven mindsets and behaviors that keep women stuck in stress and lack rather than abundance and calm. She frames decluttering — both physical and mental — as the process of identifying and shedding those patterns, and it's one of the most distinctive and talked-about concepts on her channel.
In her videos, 'survival mode' refers to a state where everyday habits and routines are shaped by fear, scarcity, or chronic stress rather than intention. She argues that many behaviors women treat as totally normal — around spending, organizing, or thinking — are actually survival responses, and that recognizing them is the first step toward real change.
Yes, faith is a visible thread in her content. She regularly uses hashtags like #jesuslovesyou and #testimony, and her language around purpose, freedom, and transformation carries a clear spiritual foundation alongside the practical lifestyle advice.
The Show Up Summer 60 is a community challenge Kristidoingthings launched to encourage her followers to show up consistently for themselves over a focused summer stretch. It fits directly into her broader philosophy that lasting transformation comes from structured, accountable commitments rather than one-off motivation.
Her 90-day challenge is a framework she uses to help her audience build momentum on personal growth goals over a sustained period. The idea behind it is central to her message: that real mindset and lifestyle shifts require consistency over weeks, not just a few days of motivation.
No — her content goes well beyond closets and clutter piles. She describes her mission as helping women 'declutter their whole lives,' which means she covers mindset patterns, emotional habits, lifestyle design, and self-worth alongside the more literal tidying and organization content.
Her recent YouTube sponsors include Leesa mattresses, MERIT Beauty, Ultima Replenisher, the clothing brand Quince, and the language learning app Speak. The mix of wellness, beauty, and lifestyle brands aligns closely with her audience of women focused on intentional, elevated living.
Kristi has openly shared that she spent years feeling stuck, behind in life, and afraid to pursue more — a period of stagnation she credits as the origin of her channel and its message. Her content is built around what she learned to break free from that place, which is why it blends practical decluttering with mindset work, faith, and motivation.
Kristidoingthings is based in the United States, which is where the vast majority of her YouTube audience is located as well. Her content resonates most strongly with American women in the 18–34 age range who are looking to level up their mindset and lifestyle.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kristidoingthings · YouTube
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