Thailand
Koyaaroi is a Japanese creator based between Bangkok and Chiang Mai, Thailand, whose content sits at the intersection of local food discovery, travel, yoga, and lifestyle.
Total Followers -0.1%
512K
Across Instagram, TikTok
Primary Platform
126K followers · 25% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.5K–$6.3K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +51 +0.0% | -193 -0.1% | +0 +0.0% | -142 |
| Last 30 days | +392 +0.3% | -965 -0.3% | +0 +0.0% | -573 |
| Last 90 days | +809 +0.6% | -617 -0.2% | +0 +0.0% | +192 |
| Last 365 days | +809 +0.6% | -617 -0.2% | +0 +0.0% | +192 |
Daily follower snapshots from CreatorDB's longitudinal index.
Koyaaroi is a Japanese creator based between Bangkok and Chiang Mai, Thailand, whose content sits at the intersection of local food discovery, travel, yoga, and lifestyle. Operating primarily across TikTok and Instagram — with YouTube as the declared primary platform — she documents everyday life in Thailand through the lens of a Japanese expat, blending Thai-language content with Japanese-captioned posts to serve both local and diaspora audiences simultaneously. Her hashtag mix, which spans terms like #chiangmai, #kohphangan, #yoga, and #streetfood alongside their Japanese-script equivalents, signals a deliberate bilingual strategy. A recent post spotlighting a little-known beef restaurant hidden inside Chiang Mai is representative of her content angle: hyper-local, discovery-oriented, and with a casual intimacy that rewards regular viewers.
Koyaaroi reaches an audience concentrated in Thailand primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a travel creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Thailand-focused brands in travel and related categories, Koyaaroi offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Koyaaroi's tier (Mid, 512K combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Koyaaroi is Japanese, currently living in Thailand. Their bios on both Instagram and TikTok display the Japanese flag alongside the Thai flag, and they regularly use Japanese-language hashtags like ##タイ and ##チェンマイ to reach audiences back in Japan as well as local viewers in Thailand.
Koyaaroi splits time between both cities — their Instagram bio lists 'BKK & CNX,' the shorthand for Bangkok and Chiang Mai. The Chiang Mai connection runs deep enough that they also run a dedicated separate account, @ilove.cnx, focused specifically on that city.
@ilove.cnx is a Chiang Mai-focused account that Koyaaroi links directly in their Instagram bio. It appears to be a community or passion project centered on Chiang Mai life, operating separately from their main personal content channels.
Based on their public content, Koyaaroi shares yoga as part of a broader wellness lifestyle rather than positioning themselves as a formal instructor. Yoga and meditation appear consistently in their top hashtags — including the Japanese-language ##ヨガ — alongside travel, food, and dance content.
Koh Phangan is one of Koyaaroi's most-used location hashtags, which fits naturally with their yoga and wellness niche — the island is widely known across Southeast Asia as a hub for yoga retreats and meditation experiences. It also feeds into the travel side of their content, which spans destinations throughout Thailand.
Koyaaroi uses a multilingual approach, mixing Japanese-language hashtags (##タイ, ##チェンマイ, ##ヨガ) with English tags like ##thailand and ##yoga. This dual-language strategy helps them reach both Japanese travelers and expats curious about Thailand as well as the much larger local Thai-speaking audience they've built.
Koyaaroi focuses on Thai street food and local cuisine, consistently using hashtags like ##streetfood and ##thaifood across their posts. As a Japanese person living long-term in Bangkok and Chiang Mai, they bring an outsider-turned-local perspective that tends to resonate with both foreign visitors and Thai audiences.
Despite being Japanese, Koyaaroi's audience is overwhelmingly Thai — Thailand accounts for the vast majority of their total following. This makes Koyaaroi a rare case of a foreign creator building a genuinely local Thai fanbase rather than primarily serving a home-country diaspora audience.
Dance is explicitly listed in Koyaaroi's Instagram bio alongside yoga, food, travel, fashion, and wellness. While their most prominent hashtags lean toward yoga and Thailand travel, dance appears as a recurring element within the broader lifestyle content they publish.
Koyaaroi's primary platform is YouTube, with additional active presences on TikTok and Instagram. TikTok carries their largest visible short-form following, while Instagram serves as a complementary channel for food, travel, and lifestyle reels — both platforms consistently show engagement well above the typical category median.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@koyaaroi · Instagram
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