Germany
Konrad Laimer is an Austrian professional footballer who plays as a central midfielder for FC Bayern München and the Austrian national team.
Total Followers +1.0%
455K
Across Instagram
Primary Platform
YouTube
455K followers · 100% of audience
Engagement
5.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.8K–$16K / IG post
Laimer and his wife Ines-Sarah shared a black-and-white photo revealing a second pregnancy, with their first daughter (born December 2024) appearing in the image.
Bayern confirmed the extension, keeping the Austrian international at the club through 2029. Laimer had played every minute for Austria at the 2026 FIFA World Cup before elimination in the round of 32 by eventual champions Spain.
Fans voted for his deft back-heel in Bayern's 5-0 rout at VfB Stuttgart, earning him nicknames like 'Alpine Zidane' and 'Konradinho' across German football media.
The honour recognised his standout season as one of Vincent Kompany's most dependable players at Bayern Munich.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 455,488 | +4K | 5.5% | 1.6 | 6 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +319 +0.1% | +0 +0.0% | +0 +0.0% | +319 |
| Last 30 days | +4K +1.0% | +0 +0.0% | +0 +0.0% | +4K |
| Last 90 days | +17K +3.8% | +0 +0.0% | +0 +0.0% | +17K |
| Last 365 days | +17K +3.8% | +0 +0.0% | +0 +0.0% | +17K |
Daily follower snapshots from CreatorDB's longitudinal index.
Konrad Laimer is an Austrian professional footballer who plays as a central midfielder for FC Bayern München and the Austrian national team. After establishing himself as one of the Bundesliga's most industrious and technically capable midfielders during his years at RB Leipzig, he completed a move to Bayern in 2023, cementing his place among the top tier of German club football. His on-pitch identity — relentless pressing, high work rate, and composure in transition — has translated into a public profile that carries genuine credibility among European football audiences, while his Austrian nationality adds a cross-border dimension that broadens his reach beyond Germany's domestic fanbase.
On Instagram, Laimer leans into personal lifestyle content alongside club and international-team touchpoints, with the occasional glimpse into his private life — a content mix that has produced engagement rates well above the athlete category median, suggesting a following that tracks him as a person rather than purely as a player. His partnership with Milka, a mainstream confectionery brand, is telling: it positions him as approachable and family-friendly rather than aspirationally premium, a fit reinforced by his audience skewing notably female and concentrated in the 18–34 bracket. With Bayern's global reach expanding his international exposure — particularly in the US and UK — and his national team profile growing alongside Austria's competitive standing, Laimer is well placed to attract consumer lifestyle and sportswear brands seeking a grounded, relatable entry point into European football.
Konradlaimer reaches an audience concentrated in Germany primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Food & Confectionery, a clear signal of fit for brands in those categories. Demonstrated partners include Milka. Engagement on YouTube runs around 5.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in Food & Confectionery and related categories, Konradlaimer offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Konradlaimer's tier (Mid, 455K combined followers, Germany). Pulled from CreatorDB's category benchmarks.
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Konrad Laimer plays as a central midfielder for FC Bayern Munich, prized for his relentless pressing, ball-winning ability, and high engine in midfield. He is considered one of the most physically intense players in the Bundesliga, capable of covering enormous ground in a single match.
Konrad Laimer joined FC Bayern Munich in the summer of 2023 on a free transfer after his contract with RB Leipzig expired. The move made him one of the higher-profile free transfers in Bundesliga history that window, as Bayern had been chasing him for some time.
Before joining FC Bayern Munich, Konrad Laimer made his name at RB Leipzig, where he established himself as one of the most dynamic midfielders in the Bundesliga. His performances at Leipzig put him on the radar of several top European clubs before Bayern secured him.
Konrad Laimer is Austrian — he represents the Austrian Football Federation (@oefb_1904) at international level and is a regular in the Austrian national team squad. He plays his club football in Germany for FC Bayern Munich but proudly holds Austrian nationality.
Yes, Konrad Laimer is a key figure in the Austrian national team and features regularly in their squads for international tournaments and qualifiers. His role at a club the size of FC Bayern Munich has raised his profile within the Austrian setup considerably.
Yes, Konrad Laimer is a Milka brand partner, with his content specifically featuring the Milka mmMax and Milka mmMax Biscoff product lines under the #teammilka campaign. The partnership appears across his Instagram alongside his football content, making it one of his most visible commercial relationships.
Konrad Laimer posted "Growing our little family 🤍" on Instagram, which his audience widely read as a personal family announcement. The post drew strong engagement, consistent with his above-average engagement rate relative to other athletes in his follower range.
Yes, Konrad Laimer took part in FC Bayern Munich's Asia tour, documented through his use of the #fcbinasia hashtag across his social posts. Pre-season tours like this form a significant part of both Bayern's global commercial strategy and players' personal content calendars.
Konrad Laimer is from Austria, raised near Salzburg, and came through the Austrian football system before breaking through at senior club level in the Bundesliga. Despite now living and playing in Germany, his Austrian identity remains central to both his national team commitments and his personal branding.
Over half of Konrad Laimer's Instagram audience is female, which is notably high even by footballer standards. This likely reflects a content mix that blends personal lifestyle moments — including family updates and behind-the-scenes posts — with his on-pitch career, broadening his appeal well beyond a core sports-fan demographic.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@konradlaimer · YouTube
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