United Kingdom
Knockout Audit is a UK-based documentary-style creator whose content sits at the intersection of street journalism and nightlife observation.
Total Followers +26.7%
284K
Across YouTube, TikTok
Primary Platform
YouTube
276K followers · 97% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
Local outlet Doncaster Free Press reported on Greg McInnes's 45-minute Doncaster city-centre video, which had already surpassed 234,000 views and showed him filming fights and police intervention on a Saturday night.
CreatorDB tracking showed the channel grew roughly 2.75× in around six months, crossing 187K subscribers off a library of just 65 videos, with cumulative views climbing from ~4M to ~20M over the same window.
McInnes uploaded footage of his pro boxing career — fighting out of Bolton, England — as supplementary content alongside his street-documentary output, underlining the boxing identity behind the brand.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +9K +3.4% | +26K +320.7% | +0 +0.0% | +35K |
| Last 30 days | +58K +21.1% | +18K +221.7% | +0 +0.0% | +76K |
| Last 90 days | +219K +79.2% | +18K +229.1% | +0 +0.0% | +237K |
| Last 365 days | +219K +79.2% | +18K +229.1% | +0 +0.0% | +237K |
Daily follower snapshots from CreatorDB's longitudinal index.
Knockout Audit is a UK-based documentary-style creator whose content sits at the intersection of street journalism and nightlife observation. With a background as both an amateur and professional boxer, the creator brings a physically confident, ground-level presence to footage captured in Britain's busiest and most boisterous town centres — Manchester, Birmingham, Wakefield, Burnley, Nottingham, and beyond. The channel's core format involves walking through UK high streets and nightlife districts during peak hours, filming the unfiltered social scenes that unfold: public disorder, crowd chaos, police activity, and the general atmosphere of a British night out. Titles like 'One Mad Friday' and 'Surviving Manchester' signal a tone that is equal parts entertained and incredulous, framing ordinary British civic life as something approaching spectacle.
Despite being a UK-rooted channel, the audience skews heavily toward American and broader English-speaking international viewers, suggesting the content functions partly as a window into British street culture for overseas audiences who find the footage novel. The core viewership is predominantly young adult and male, though a meaningful female minority suggests the drama-driven storytelling has cross-gender appeal. Engagement rates comfortably outpace category medians, a signal that this audience is genuinely invested rather than passively subscribing. TikTok is early-stage but growing sharply, pointing toward a likely cross-platform expansion of reach. With no visible brand partnerships yet, Knockout Audit sits in a pre-monetisation window — the channel's brand fit would most naturally align with nightlife, energy drink, or streetwear categories, provided sponsors are comfortable with the raw, unscripted nature of the content.
Knockout Audit reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, TikTok branded content. As a vlog creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in vlog and related categories, Knockout Audit offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Knockout Audit's tier (Mid, 284K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Yes — KnockoutAudit's own bio describes him as a former amateur and professional boxer, meaning he competed at both levels before moving into content creation. That boxing background is baked into the channel name itself and likely gives him a level of physical confidence when filming in volatile street environments.
The name fuses his boxing identity — a knockout being the definitive finish — with the concept of an 'audit,' meaning he's out observing and documenting public life with his own camera. His bio frames it explicitly as filming 'what I see with my own eyes,' which fits the auditor-style street documentary format that has carved out its own lane on YouTube.
He films raw, unscripted street scenes and nightlife chaos across UK cities, capturing drunk crowds, public disorder, and police activity. Titles like Doncaster Mania | Drunk And Dangerous and Manchester | The Danger Zone are a reliable preview of the tone — chaotic, first-person, and unfiltered.
He covers Northern England most heavily, with Manchester, Bolton, Warrington, and Doncaster all appearing in his video titles, alongside London. His top hashtags consistently flag #manchester and #bolton, pointing to the Greater Manchester area as his home base.
There is a clear social commentary thread running through his content — he describes his mission as 'documenting the times we live in' and regularly tags videos with #political and #uklife alongside the street footage. The angle is more observational than party-political, framing chaotic public scenes as a reflection of broader UK social conditions.
Despite being a UK-based creator documenting British cities, the largest share of his audience is in the United States, with the UK coming in second. Raw nightlife and street disorder content from the UK travels unusually well on YouTube's algorithm, and American viewers tend to find the distinctly British scenes genuinely foreign and compelling.
Yes — #police is one of his recurring hashtags and his video titles consistently reference danger, disorder, and confrontation on UK streets. Videos like Manchester | Predictable Chaos and Warrington | It's Wild Up North suggest he actively positions himself at the centre of high-tension situations rather than filming from a safe distance.
He is based in the United Kingdom, and his content, hashtags, and video titles point strongly to the Greater Manchester and Bolton area as his primary stomping ground. Manchester features more than any other city across his uploads and hashtag use.
His YouTube channel has been growing at a notably rapid pace recently, well ahead of what is typical for channels in his content category. His engagement rate also runs significantly above the category median, which suggests his audience is actively watching and reacting rather than just passively subscribed.
He does maintain a TikTok account under @knockoutaudit, but his presence there is far smaller than on YouTube. His audience, growth, and content output are overwhelmingly centred on YouTube, where his long-form street documentary style clearly lands best.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@knockoutaudit · YouTube
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