United States
Kleine Powell is a Dallas Cowboys Cheerleader and lifestyle creator based in the United States whose profile expanded significantly following her appearance in the Netflix documentary series centered on the DCC program.
Total Followers +32.0%
912K
Across Instagram, YouTube, TikTok
Primary Platform
423K followers · 46% of audience
Engagement
11.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.3K–$15K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +29K +7.0% | +2K +3.2% | +0 +0.0% | +31K |
| Last 30 days | +282K +66.6% | +10K +15.6% | +0 +0.0% | +292K |
| Last 90 days | +290K +68.6% | +12K +18.6% | +0 +0.0% | +302K |
| Last 365 days | +290K +68.6% | +12K +18.6% | +0 +0.0% | +302K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Waterdrop Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Nourish Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| SeatGeek Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Dyson Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| CeraVe Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Casetify Tech Accessories | Long-term partnership | Long-term | — | |
| Netflix Entertainment / Streaming | Sponsored content | 2024–2025 | — |
Kleine Powell is a Dallas Cowboys Cheerleader and lifestyle creator based in the United States whose profile expanded significantly following her appearance in the Netflix documentary series centered on the DCC program. Her handle name — a play on Calvin Klein with an added 'e' — signals the light, personality-forward tone she brings to her content across Instagram, TikTok, and a weekly YouTube series. Her posts blend behind-the-scenes cheerleading life, travel, outfit content, and personal vlogs, and her television appearances — including a segment on The Tonight Show with Jimmy Fallon alongside fellow DCC members — have extended her reach well beyond the NFL fandom that originally followed the squad.
Her audience skews slightly female and is heavily concentrated in the 25–34 age bracket, with strong domestic reach and secondary pockets in the UK, India, and Canada. Engagement rates that run several multiples above the category median suggest an audience that arrived through genuine interest in her personality rather than passive discovery. Brand partnerships with Dyson, CeraVe, and wellness-oriented labels like Waterdrop and Nourish reflect a beauty and lifestyle positioning that maps naturally onto her cheerleader-adjacent aesthetic. With Instagram follower growth accelerating sharply in recent months, Powell is well-placed to transition from a niche sports-entertainment figure into a broader mainstream lifestyle creator as the DCC's cultural moment continues to build.
Kleinepowell reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Tech Accessories, Entertainment / Streaming, a clear signal of fit for brands in those categories. Demonstrated partners include Waterdrop and Nourish. Engagement on Instagram runs around 11.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Kleinepowell's tier (Mid, 912K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Kleine Powell is featured in America's Sweethearts: Dallas Cowboys Cheerleaders, the Netflix docuseries that follows the auditions, training camp, and lives of DCC members. Her bio across every platform tags @netflix alongside her DCC affiliation, and the hashtag #americassweethearts appears consistently in her top posts.
Kleine explains it herself in her YouTube bio: "Like Calvin Klein, but with an extra 'e'." So her first name is pronounced KLINE-uh, and her full handle is simply her first and last name run together — Kleinepowell.
As of mid-2026, Kleine Powell's bios on Instagram, TikTok, and YouTube all still list her as an active Dallas Cowboys Cheerleader. Her recent content continues to feature DCC performances and group events, and the hashtag #dccalumnihalftime also appears, suggesting she participates in alumni appearances as well.
Kleine Powell joined a group of Dallas Cowboys Cheerleaders for an appearance on The Tonight Show Starring Jimmy Fallon — she posted multiple clips using #FallonTonight to document the visit. A separate post captioned "Yea.. #lol #jimmyfallon #dcc #peanutallergy" hints that a lighthearted peanut allergy moment made it into the segment.
One of her posts captioned "Yea.. #lol #jimmyfallon #dcc #peanutallergy" strongly suggests a peanut allergy moment came up — and got laughs — during the DCC's Tonight Show appearance. It became one of those specific, relatable details her audience latched onto.
Yes — Kleine Powell posted content tagged #worldcup alongside a caption about a "special match day energy boost" from the Dallas Cowboys Cheerleaders, indicating a performance or promotional appearance tied to the tournament. The DCC have been involved in international soccer events connected to World Cup activations.
Kleine Powell links @by_kleine_ directly in her main Instagram bio, signaling it is a secondary account — likely tied to a personal brand, merchandise line, or creative projects separate from her main lifestyle and DCC content. It appears to be an owned brand rather than a collab account.
Confirmed sponsors on her YouTube channel include Dyson, CeraVe, SeatGeek, Nourish, and Waterdrop. The hashtag #casetifypartner also appears in her top tags, pointing to an additional Casetify collaboration.
Kleine uploads every Thursday, mixing lifestyle vlogs, travel content, style and beauty videos, and behind-the-scenes glimpses of life as a Dallas Cowboys Cheerleader. Her channel reflects the same three-part identity she states across all bios: dancer, traveler, and creator.
Kleinepowell has built a combined following approaching one million people across Instagram, TikTok, and YouTube, which places her in the Mid-tier of influencers. Her Instagram engagement runs dramatically above the category average, a strong indicator of an unusually active and loyal audience for her size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kleinepowell · Instagram
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