United States
Known online as Kleine (handle: @kleinepowell), this U.S.-based dancer and lifestyle creator built her platform around her time as a Dallas Cowboys Cheerleader, parlaying that foundation into a multi-platform presence spanning Instagram, TikTok, and a weekly YouTube series.
Total Followers +23.0%
952K
Across Instagram, YouTube, TikTok
Primary Platform
459K followers · 48% of audience
Engagement
13.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.9K–$16K / IG post
After completing her fifth and final season as a Dallas Cowboys Cheerleader, Powell retired in 2026. She was subsequently confirmed as a DCC All-Star for the 2026–27 season, allowing her to remain a reserve performer for the squad.
Season 3 began streaming June 16, 2026 on Netflix. Kleine is highlighted among the beloved returning veterans alongside Reece and Charly as the show follows the newly formed 2025–26 squad.
The Dallas Cowboys Cheerleaders announced Kleine Powell as one of eight group leaders for the upcoming NFL season, a senior leadership role within the squad.
Netflix released Season 2 of the DCC docuseries on June 18, 2025. Kleine, a fourth-year veteran at the time, was spotlighted as a fan favorite on the show.
Powell, alongside fellow veterans, was credited with driving a major compensation win for the DCC squad, securing a 400% pay increase for the 2025 season.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +13K +2.9% | +2K +2.7% | +0 +0.0% | +15K |
| Last 30 days | +209K +45.5% | +10K +14.9% | +0 +0.0% | +219K |
| Last 90 days | +380K +82.9% | +17K +24.2% | +0 +0.0% | +397K |
| Last 365 days | +380K +82.9% | +17K +24.2% | +0 +0.0% | +397K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Waterdrop Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Nourish Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| SeatGeek Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Dyson Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| CeraVe Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Sonic Drive-In Food & Beverage | Sponsored content | Long-term | — | |
| Octobuddy Tech Accessories | Sponsored content | Long-term | — |
Known online as Kleine (handle: @kleinepowell), this U.S.-based dancer and lifestyle creator built her platform around her time as a Dallas Cowboys Cheerleader, parlaying that foundation into a multi-platform presence spanning Instagram, TikTok, and a weekly YouTube series. Her visibility jumped significantly when she appeared on Netflix's *America's Sweethearts: Dallas Cowboys Cheerleaders*, the reality docuseries that brought widespread attention to the DCC program and its athletes. Her content spans original choreography, travel diaries, lifestyle vlogs, and behind-the-scenes glimpses of her post-DCC creative life — including a memorable rehearsal segment with Jimmy Fallon on *The Tonight Show*. She also runs a secondary creative venture under the handle @by_kleine_, suggesting an expanding personal brand beyond social content alone.
Her engagement rate runs well above category norms, reflecting a loyal, community-oriented audience that skews young adult and is notably gender-balanced — unusual for a dancer-lifestyle creator, likely a carry-over from the DCC fanbase's broad demographic reach. Sponsors like CeraVe, Dyson, and Nourish signal clear positioning in the beauty and wellness space, while SeatGeek and Waterdrop round out a portfolio suited to an active, experience-focused audience. With YouTube subscriber counts still relatively modest compared to her Instagram and TikTok reach, her consistent Thursday upload cadence suggests a deliberate effort to deepen that channel — and as her Netflix profile continues to generate discovery, she is well-positioned to grow into a recognizable lifestyle and dance personality beyond the DCC alumni circuit.
Kleinepowell reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage, Tech Accessories, a clear signal of fit for brands in those categories. Demonstrated partners include Waterdrop and Nourish. Engagement on Instagram runs around 13.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Kleinepowell's tier (Mid, 952K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Kleine Powell is featured in America's Sweethearts: Dallas Cowboys Cheerleaders, the Netflix docuseries that follows the auditions, training camp, and lives of DCC members. Her bio across every platform tags @netflix alongside her DCC affiliation, and the hashtag #americassweethearts appears consistently in her top posts.
Kleine explains it herself in her YouTube bio: "Like Calvin Klein, but with an extra 'e'." So her first name is pronounced KLINE-uh, and her full handle is simply her first and last name run together — Kleinepowell.
As of mid-2026, Kleine Powell's bios on Instagram, TikTok, and YouTube all still list her as an active Dallas Cowboys Cheerleader. Her recent content continues to feature DCC performances and group events, and the hashtag #dccalumnihalftime also appears, suggesting she participates in alumni appearances as well.
Kleine Powell joined a group of Dallas Cowboys Cheerleaders for an appearance on The Tonight Show Starring Jimmy Fallon — she posted multiple clips using #FallonTonight to document the visit. A separate post captioned "Yea.. #lol #jimmyfallon #dcc #peanutallergy" hints that a lighthearted peanut allergy moment made it into the segment.
One of her posts captioned "Yea.. #lol #jimmyfallon #dcc #peanutallergy" strongly suggests a peanut allergy moment came up — and got laughs — during the DCC's Tonight Show appearance. It became one of those specific, relatable details her audience latched onto.
Yes — Kleine Powell posted content tagged #worldcup alongside a caption about a "special match day energy boost" from the Dallas Cowboys Cheerleaders, indicating a performance or promotional appearance tied to the tournament. The DCC have been involved in international soccer events connected to World Cup activations.
Kleine Powell links @by_kleine_ directly in her main Instagram bio, signaling it is a secondary account — likely tied to a personal brand, merchandise line, or creative projects separate from her main lifestyle and DCC content. It appears to be an owned brand rather than a collab account.
Confirmed sponsors on her YouTube channel include Dyson, CeraVe, SeatGeek, Nourish, and Waterdrop. The hashtag #casetifypartner also appears in her top tags, pointing to an additional Casetify collaboration.
Kleine uploads every Thursday, mixing lifestyle vlogs, travel content, style and beauty videos, and behind-the-scenes glimpses of life as a Dallas Cowboys Cheerleader. Her channel reflects the same three-part identity she states across all bios: dancer, traveler, and creator.
Kleinepowell has built a combined following approaching one million people across Instagram, TikTok, and YouTube, which places her in the Mid-tier of influencers. Her Instagram engagement runs dramatically above the category average, a strong indicator of an unusually active and loyal audience for her size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kleinepowell · Instagram
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