Kiwico

KiwiCo has delivered over 50 million crates worldwide, a milestone the brand prominently features in its own marketing. That scale makes it one of the most widely distributed hands-on STEM subscription services for families, representing more than a decade of project kits shipped to homes across the globe.

The Innovation Lab is KiwiCo's in-house space where their team experiments with and develops new project ideas before those concepts become subscriber crates. It also directly feeds the YouTube channel, where the brand shares experiments and builds that give viewers a behind-the-scenes look at how their products come together.

KiwiCo's kits are developed by a team of educators, scientists, and designers — and each one is put through real-world testing by kids before it ships. That expert-design-plus-kid-testing loop is central to how KiwiCo positions itself as more educationally substantive than a typical toy subscription box.

KiwiCo covers a wide age spectrum, from toddlers through teens and into adulthood, with distinct subscription lines targeting different developmental stages and interests. Their YouTube content is framed as fun for the whole family, not just young children, which is why their online audience skews toward young adults as well.

Yes — KiwiCo runs multiple subscription lines organized by age group and interest area, spanning engineering, art and design, geography, cooking, and more. Each line carries its own name and is scoped to a specific age range, letting families pick the crate that fits their child's stage and curiosity.

KiwiCo's YouTube channel focuses on hands-on experiments and engineering challenges the whole family can try at home — topics like surface tension, bubble science, kitchen chemistry, and DIY builds appear regularly. The content mirrors the style of their subscription crates, giving viewers a preview of the brand's educational approach before subscribing.

KiwiCo explicitly markets itself as fun "for all ages," and some of their more advanced engineering and maker-focused lines are designed with older teens and curious adults in mind. Their YouTube channel reinforces this by framing content as family-friendly rather than exclusively child-directed.

KiwiCo became a go-to sponsor across the science, education, and general-interest YouTube space because its product directly matches the audience those creators attract — curious, hands-on viewers who value learning and building things. The subscription model also makes creator promo codes easy to track, which has helped KiwiCo sustain long-running partnerships throughout the broader creator ecosystem.

KiwiCo is a US-based brand and the large majority of their online audience is American, but they ship internationally and have meaningful followings in the UK, Canada, India, and Germany. That international reach reflects strong global demand for quality STEM subscription products beyond the US market.

KiwiCo is active on both platforms and sits in the Macro tier across each, but Instagram sees more frequent daily updates while YouTube carries the longer-form experiment and engineering content that aligns most closely with their product identity. Together the two channels give the brand both quick-hit discovery content and deeper educational videos for families already familiar with the brand.