United States
Kiva-Brent, known online as Kiva, is a US-based home design creator who built her YouTube following around a relatable premise: furnishing and decorating a new home from scratch without overspending.
Total Followers +0.4%
765K
Across YouTube, TikTok
Primary Platform
YouTube
461K followers · 60% of audience
Engagement
5.3%
vs. 1.5% category median
Sponsorship Tier
Mid
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.2% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +3K +0.7% | +0 +0.0% | +0 +0.0% | +3K |
| Last 90 days | +8K +1.8% | +487 +0.2% | +0 +0.0% | +9K |
| Last 365 days | +8K +1.8% | +487 +0.2% | +0 +0.0% | +9K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Wayfair Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Helix Sleep Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Skylight Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Walmart Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| QVC Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
Kiva-Brent, known online as Kiva, is a US-based home design creator who built her YouTube following around a relatable premise: furnishing and decorating a new home from scratch without overspending. Her content sits squarely in the budget interior design space, blending practical tutorials — renter-friendly wallpaper installation, peel-and-stick tile, and Cricut-assisted DIY projects — with curated shopping roundups sourced from Amazon and Walmart. What distinguishes her approach is a deliberate skepticism of fast-cycling trends; her commentary tends to push viewers toward thoughtful, lasting choices rather than impulse purchases. That editorial perspective, combined with step-by-step execution, has driven engagement rates well above the category median across both YouTube and TikTok.
Her audience skews heavily female and pulls strongly from the 45-and-older demographic — a segment often underserved by younger home-influencer content — alongside a meaningful millennial core. The majority of her viewers are US-based, with secondary reach across the UK and Canada. Her sponsor roster reflects her positioning precisely: partnerships with Wayfair, Helix Sleep, Walmart, and QVC signal that mid-to-large home goods retailers see her as a trusted product recommender rather than a purely aesthetic inspiration account. That trust-driven dynamic — amplified by an affiliate-forward TikTok presence and Walmart Creator status — positions Kiva-Brent well for continued growth in the practical homemaking space as brands increasingly prioritize conversion-oriented creators over high-follower, low-engagement alternatives.
Kiva-Brent reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, TikTok branded content. As a homedecor creator they map naturally to brands targeting that space. Demonstrated partners include Wayfair and Helix Sleep. Engagement on YouTube runs around 5.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows homedecor content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in homedecor and related categories, Kiva-Brent offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kiva-Brent's tier (Mid, 765K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Kiva-Brent's TikTok bio explicitly mentions vinyl and links out to a shop, and she consistently uses the #cricut hashtag across her content. This points to her selling vinyl designs or Cricut-compatible cut files as a product line alongside her home decor tutorials. It's a natural extension of her DIY decorating style, where custom vinyl accents often feature in her makeover projects.
Renter-friendly decorating is one of Kiva-Brent's defining angles — she's made specific videos on peel-and-stick tile and wallpaper techniques that won't damage walls or jeopardize a security deposit. Her own storyline of moving to a new city and starting her space from scratch gives the content an apartment-makeover framing that speaks directly to renters. If you want to upgrade a rental without making permanent changes, her channel is built around that exact problem.
Yes — Kiva-Brent tags #walmartcreator and #walmartpartner regularly and has an official sponsored content deal with Walmart on YouTube. Her Walmart content fits squarely into her budget-first decorating philosophy, showcasing affordable home picks that align with her "make it look expensive without overspending" approach. The partnership reflects Walmart's push to reach home decor audiences through mid-tier creators with strong engagement.
Yes, Kiva-Brent has a sponsored content deal with Wayfair on YouTube. Wayfair is one of the largest online home furnishing retailers, making it one of the most on-brand partnerships possible for a creator in the budget interior design space. Her Wayfair content likely features room makeovers or product hauls that tie into her ongoing home-from-scratch series.
Peel-and-stick wallpaper and tile are recurring features across Kiva-Brent's channel — she's dedicated specific videos to both, including how to apply wallpaper without touching a wall and how to use peel-and-stick tile without putting a security deposit at risk. She frames these not just as aesthetic hacks but as practical solutions for anyone who can't or won't make permanent changes to a space.
Kiva-Brent has a sponsored content partnership with Skylight on YouTube. Skylight makes smart digital display calendars popular with home organization creators, and a deal with a home decor and lifestyle channel like Kiva-Brent's makes sense as the brand pushes into broader home-setup content. It rounds out her sponsorship mix alongside furniture and bedding brands.
Kiva-Brent has a sponsored content relationship with QVC on YouTube. QVC has been actively partnering with digital creators to reach audiences who discover products through social media rather than traditional TV shopping. Her home finds and product-review style maps naturally onto QVC's shopping-forward format.
Amazon home finds are a staple of Kiva-Brent's content — she curates picks under #amazonhome and #amazonfinds and has published dedicated roundups, including a video covering 25 Amazon products that make a home more functional. Her selections focus on items that deliver strong visual or practical value relative to their price, consistent with her budget decorating brand.
Kiva-Brent is active on both YouTube and TikTok, with YouTube as her primary platform for longer home makeover tutorials and product reviews. Her TikTok presence is where she links to her vinyl shop and shares shorter content. The bulk of her audience and sponsored brand deals are concentrated on YouTube.
Kiva-Brent's audience is heavily female — roughly three-quarters of her viewers are women — and spans a notably wide age range, with a large share being 45 and older, which stands out for a creator in the social-first home decor space. The majority of her audience is based in the United States, with smaller followings in the UK and Canada.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kiva-brent · YouTube
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