United States
Kim Kardashian is a Los Angeles-based media personality, entrepreneur, and reality television figure whose public profile stretches back to the mid-2000s…
Total Followers -2.1%
358.2M
Across Instagram, YouTube, TikTok
Primary Platform
345.2M followers · 96% of audience
Engagement
3.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $2.8M–$6.2M / IG post
Kim Kardashian walked the Met Gala red carpet on May 4, 2026, for the theme 'Costume Art' — consistent with her recent Instagram post captioned 'MET GALA 2026.'
CNBC recognized Kardashian on its annual Changemakers list, citing the September 2025 launch of NikeSKIMS and SKIMS's expansion into intimates, apparel, men's and swim categories.
The Ryan Murphy legal drama starring Kardashian as divorce attorney Allura Grant debuted on Hulu on Nov. 4, 2025, drew about 3.2 million global views in its first three days, and was quickly renewed for a second season despite a roughly 3–6% critics' score on Rotten Tomatoes.
The joint Nike-SKIMS brand debuted on Sept. 26, 2025 with 7 collections across 58 silhouettes, featuring athletes Serena Williams, Sha'Carri Richardson, and Jordan Chiles. CNBC noted the partnership is central to Nike's strategy to win a larger female consumer base.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -138067 -0.0% | +0 +0.0% | +0 +0.0% | -138067 |
| Last 30 days | -7455622 -2.2% | +0 +0.0% | +0 +0.0% | -7455622 |
| Last 90 days | -7904340 -2.3% | +0 +0.0% | +0 +0.0% | -7904340 |
| Last 365 days | -7904340 -2.3% | +0 +0.0% | +0 +0.0% | -7904340 |
Daily follower snapshots from CreatorDB's longitudinal index.
Kim Kardashian is a Los Angeles-based media personality, entrepreneur, and reality television figure whose public profile stretches back to the mid-2000s but consolidated into a dominant cultural force through the long-running E! series Keeping Up with the Kardashians, which ran from 2007 to 2021. Born into a family already touched by public life — her father Robert Kardashian was a prominent defense attorney — she built a distinct personal brand centered on fashion, beauty, and aspirational lifestyle content. On Instagram, where she commands an audience in the hundreds of millions, her posts span personal family moments, high-profile event appearances such as the Met Gala, and tightly integrated promotional content for her own ventures. Her YouTube channel, while largely dormant, was positioned around behind-the-scenes and beauty tutorial content, and her TikTok presence, though smaller, draws strong engagement. The Dolce & Gabbana association — including a notable campaign collaboration — reflects her standing as a figure fashion houses treat as both a client and a commercial partner.
Kim Kardashian's content sits squarely in fashion, beauty, and aspirational lifestyle — anchored by her founder roles at SKIMS and SKKN by Kim — making her a natural fit for shapewear, skincare, luxury apparel, and premium consumer goods. Her Instagram-dominant presence skews heavily toward English-speaking, US-concentrated millennial and Gen Z women, with engagement running well above the category median, signaling active consumer influence rather than passive celebrity reach. Posting cadence on Instagram remains consistent, while TikTok delivers strong engagement despite sporadic uploads. Beyond her own brands, a Beats by Dre campaign feature demonstrates credible crossover into consumer electronics and lifestyle-adjacent categories, broadening her sponsorship surface area.
Benchmark estimates for a creator at Kim Kardashian's tier (Mega, 358.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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NikeSKIMS is a joint brand collaboration between Kim Kardashian's SKIMS label and Nike, producing activewear and athletic lifestyle pieces that merge Nike's performance heritage with SKIMS' focus on inclusive fit and body-conscious silhouettes. It is one of the most high-profile sportswear brand partnerships in recent years. Kim has promoted the line extensively on Instagram, including behind-the-scenes content from the campaign.
Yes, Kim Kardashian has been pursuing law through California's apprenticeship track, which allows candidates to study under a licensed attorney rather than attend an accredited law school. She began this path around 2019, motivated in part by her high-profile criminal justice advocacy work, including her role in securing the release of Alice Marie Johnson. She has publicly stated her goal is to sit the full California bar exam.
Kim Kardashian passed California's First-Year Law Students' Examination — widely known as the baby bar — in 2021 after taking it several times. She was open about the difficulty of the process and shared the news publicly. The exam is a required milestone for apprenticeship-track law students in California before they can continue toward the full bar.
SKIMS is Kim Kardashian's shapewear and clothing brand, launched in 2019. It is known for its inclusive sizing, neutral colorways, and body-contouring basics, and has grown into one of the most valuable direct-to-consumer fashion companies in the United States. It remains her primary business venture and is the first handle listed in her Instagram bio.
SKKN by Kim is Kim Kardashian's skincare line, launched in 2022 as a nine-product collection centered on skin health and minimalist routines. It followed the wind-down of her earlier KKW Beauty brand and marked a move toward higher-end, skincare-focused positioning. It is one of her two founder-owned brands actively running campaigns on Instagram.
"All's Fair" is a scripted legal drama in which Kim Kardashian plays a high-powered divorce attorney, created by Ryan Murphy. The project is one of her most significant acting roles and connects directly to her real-life law studies, which she began in 2019. She has used the hashtag #allsfair across her social posts, making it one of the more prominent storylines in her recent public presence.
Kim Kardashian wore Marilyn Monroe's original 1962 "Happy Birthday, Mr. President" gown to the 2022 Met Gala, becoming only the second person ever to wear the historic piece. To fit into the dress, she publicly shared that she lost a significant amount of weight in a short period, sparking widespread debate about body image and the ethics of wearing irreplaceable cultural artifacts. It became one of the most discussed Met Gala moments in the event's modern history.
Kim Kardashian has four children — North, Saint, Chicago, and Psalm — all born during her marriage to Kanye West. The couple finalized their divorce in 2022 after Kim filed in early 2021. She regularly features her children in her social media content, including a recent post captioned "Take your sister to work day" featuring Kylie Jenner.
Kim Kardashian partnered extensively with Dolce & Gabbana in 2022–2023, curating and starring in an archive-inspired campaign tied to the brand's Milan Fashion Week show. She effectively co-directed a collection drawing from D&G's vintage catalogue, going well beyond a standard endorsement deal. The partnership remains one of the most creatively ambitious celebrity–fashion house collaborations of that era, and the niche continues to define how her fashion content is classified.
Kim Kardashian has over 345 million followers on Instagram, consistently placing her among the most-followed individuals on the platform globally. Her audience skews predominantly female and is concentrated in the 18–44 age range, with the large majority based in the United States. Instagram remains her primary platform by a wide margin, though she also maintains an active presence on TikTok.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kimkardashian · Instagram
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