United States
Kim Kardashian (born Kimberly Noel Kardashian, 1980) built her initial public profile through the long-running reality series Keeping Up with the Kardashians before evolving into one of the most commercially productive personal brands in social media history.
Total Followers -0.1%
357.9M
Across Instagram, YouTube, TikTok
Primary Platform
344.9M followers · 96% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $2.8M–$6.2M / IG post
Kardashian appeared in person at the Paris trial of the suspects accused of the 2016 jewelry heist, delivering emotional testimony.
Her first major scripted acting role, playing publicist Siobhan Corbyn in the FX anthology series.
The shapewear brand she co-founded continued aggressive expansion into menswear and launched NBA and NFL partnerships.
The consumer-focused investment firm targets businesses in beauty, hospitality, luxury, and media.
Settled charges related to her Instagram promotion of EthereumMax tokens without disclosing payment.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -68975 -0.0% | +0 +0.0% | +0 +0.0% | -68975 |
| Last 30 days | -275900 -0.1% | +0 +0.0% | +0 +0.0% | -275900 |
| Last 90 days | -7897637 -2.3% | +0 +0.0% | +0 +0.0% | -7897637 |
| Last 365 days | -7897637 -2.3% | +0 +0.0% | +0 +0.0% | -7897637 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Skims Shapewear | Founder / owned brand | 2019–present | — | |
| SKKN by Kim Skincare | Founder / owned brand | 2022–present | — | |
| Beats by Dre Audio | Campaign feature | 2024 | — |
Kim Kardashian (born Kimberly Noel Kardashian, 1980) built her initial public profile through the long-running reality series <strong>Keeping Up with the Kardashians</strong> before evolving into one of the most commercially productive personal brands in social media history. A U.S.-based creator, she commands her largest following on Instagram and has extended into business through <strong>SKIMS</strong>, the shapewear label valued at $4 billion after a 2024 funding round, and <strong>SKKY Partners</strong>, a private equity firm co-founded with former Carlyle executive Jay Sammons. In early 2025 she testified in the Paris robbery trial, publicly recounting the 2016 armed robbery that reshaped her approach to public life — a moment that kept her in sustained mainstream news coverage.
Kim Kardashian reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Shapewear, Skincare, Audio, a clear signal of fit for brands in those categories. Demonstrated partners include Skims and SKKN by Kim. Engagement on Instagram runs around 3.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Kim Kardashian's tier (Mega, 357.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her full legal name is Kimberly Noel Kardashian. She was born on October 21, 1980, in Los Angeles, California, and has used the shortened Kim Kardashian professionally throughout her media career.
SKIMS is a shapewear and loungewear brand Kim Kardashian co-founded in 2019. Following a new funding round in 2024, the company reached a valuation of $4 billion, establishing it as one of the most valuable celebrity-founded apparel companies in the United States.
SKKY Partners is a private equity firm Kim Kardashian co-founded in 2023 alongside Jay Sammons, a former managing director at the Carlyle Group. The firm focuses on consumer and media investments, signalling Kardashian's move toward institutional capital markets beyond traditional influencer business models.
In early 2025, Kardashian testified in a French court as a key witness in the trial stemming from the October 2016 armed robbery at her Paris hotel suite, during which thieves stole approximately $10 million in jewelry. Her testimony described the events of that night in detail and was central to the prosecution's case against the accused.
In 2022, the U.S. Securities and Exchange Commission fined Kardashian $1.26 million for promoting the EthereumMax cryptocurrency token on Instagram without disclosing that she had been paid to do so. She agreed to settle without admitting or denying the charges and was barred from promoting crypto securities for three years.
Kardashian starred in American Horror Story: Delicate, the twelfth season of the FX anthology series, alongside Emma Roberts. The 2024 project marked her most prominent scripted acting credit to date and drew significant media attention around her transition into dramatic television performance.
Between late 2025 and mid-2026, confirmed partnerships include Calvin Klein (fashion campaign on YouTube), Dolce & Gabbana (beauty product launch on Instagram), Hulu (series promotion on TikTok), Balenciaga (fashion campaign on Instagram), and Beats by Dre (tech sponsored content on Instagram).
As of mid-2026, Kim Kardashian has a combined following exceeding 368 million across Instagram, TikTok, and YouTube. Instagram accounts for the overwhelming majority of that total, with TikTok and YouTube each in the low tens of millions.
Her Instagram engagement rate sits at approximately 3.8%, which is well above the reported category median of around 1.5% for the Reality & Beauty niche at the Mega-tier level. This indicates that her audience interacts with content at a meaningfully higher rate than most peers of comparable follower size.
Kardashian operates primarily in the Reality & Beauty niche, with content spanning fashion, personal lifestyle, beauty, and business updates. Over time her output has broadened to include advocacy (criminal justice reform), scripted acting, and coverage of her private equity and consumer brand ventures.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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