United States
@kidcudi is a creator with a presence on Instagram (3,363,744 followers), YouTube (2,810,000 followers), TikTok (930,100 followers), based in United States.
Total Followers +0.5%
7.1M
Across Instagram, YouTube, TikTok
Primary Platform
3.4M followers · 47% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $40K–$94K / IG post
Cudi joined Kanye at his Chicago 'Bully' album concert, performing 'Ghost Town,' 'Father Stretch My Hands Pt. 1,' and 'Pursuit of Happiness' together. Cudi defended the reunion, saying West had sincerely apologized for past antisemitic behavior.
Following the tease of his feature directorial debut 'Doe,' Cudi announced on X that he would begin filming a second, very different project 'in a few weeks,' declaring himself 'officially a filmmaker.'
Cudi's eleventh studio album marked a bold genre pivot into pop and alternative rock, with singles 'Neverland,' 'Grave,' and 'Mr. Miracle.' He described it as 'the Cudi version of pop.'
Promoting his new memoir, Cudi told CBS Mornings he had fully severed contact with West, saying the relationship was irreparably broken over West's comments about the late Virgil Abloh and other behavior.
The ceremony took place on June 28, 2025 at Cap Estel in Èze, France, nearly two years after the couple announced their engagement. Cudi later revealed he sang 'Neverland' to his wife on their wedding day.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.0% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +27K +0.8% | +10K +0.4% | +837 +0.1% | +38K |
| Last 90 days | +14K +0.4% | +20K +0.7% | +186 +0.0% | +35K |
| Last 365 days | +14K +0.4% | +20K +0.7% | +186 +0.0% | +35K |
Daily follower snapshots from CreatorDB's longitudinal index.
@kidcudi is a creator with a presence on Instagram (3,363,744 followers), YouTube (2,810,000 followers), TikTok (930,100 followers), based in United States. Their content sits in the music space. Their Instagram bio reads: "Artistic Director of @wzrd.shop @membersoftherage @bigbrofoundation @scottyramon Account run by team". The full audience and engagement breakdown is below.
kidcudi reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 3.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in music and related categories, kidcudi offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @kidcudi's tier (Mega, 7.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Kid Cudi's real name is Scott Mescudi — he uses it himself in his YouTube bio, where he describes himself as a "musical anarchist/the originator." The Kid Cudi stage name has been his artistic identity since his breakthrough mixtape A Kid Named Cudi in 2008.
FREE is Kid Cudi's most recent studio album, released in 2026 and announced on Instagram with the characteristically enthusiastic caption "MY NEW ALBUM FREE IS OUT NOW BABY!!!" The project signals a new creative chapter following his Entergalactic era and continues the genre-fluid approach that has defined his career.
"From the attic of my mind" is Kid Cudi's interview or podcast-style series, where he hosts extended conversations with notable guests. One episode prominently featured Kylie Jenner, whom he described as "a global icon," and the format mirrors his introspective, personal artistic voice.
Entergalactic is an animated Netflix special released in September 2022, co-created by Kid Cudi and showrunner Kenya Barris. It followed a comic book artist navigating romance in New York City and was paired with an original soundtrack album of the same name, which earned the Grammy for Best Melodic Rap Album.
Members of the Rage is Kid Cudi's creative fashion and lifestyle brand, listed directly in his Instagram bio alongside WZRD and the Big Bro Foundation. The project extends his artistic identity beyond music into clothing and visual culture, consistent with his longtime interest in merging music and streetwear.
Yes — Kanye West (now Ye) publicly dissed Kid Cudi on the 2022 track "Eazy" following a falling-out between the two longtime collaborators. The beef was especially notable because the two had been close for years and had released the acclaimed joint album Kids See Ghosts together in 2018.
Kid Cudi was born and raised in Cleveland, Ohio, a city he has referenced as a formative part of his identity throughout his career. He later moved to New York City, which became the backdrop for much of his early rise and the fictional setting of his animated Netflix project Entergalactic.
The Big Bro Foundation is Kid Cudi's nonprofit organization, listed prominently in his Instagram bio alongside his other creative ventures. It reflects his longstanding public commitment to youth support and mental health awareness — causes he has championed personally and openly throughout his career.
WZRD (pronounced "wizard") was Kid Cudi's rock-leaning collaborative project with producer Dot da Genius, debuting with a self-titled album in 2012 — one of his boldest genre-defying moves at the time. He has since expanded the WZRD name into an active creative shop (@wzrd.shop), which he still lists in his Instagram bio.
Yes — in 2016, Kid Cudi publicly announced on Facebook that he had checked himself into a rehabilitation facility for depression and suicidal urges, a post that went viral and was widely praised for its raw honesty. His openness made him one of hip-hop's most prominent voices in destigmatizing mental health treatment, particularly among young men.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kidcudi · Instagram
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