Vietnam
KhoaiLangThang is the YouTube and TikTok identity of Đinh Võ Hoài Phương, a Vietnamese travel and food creator widely known by his nickname Khoai. The…
Total Followers +1.7%
7.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3.4M followers · 47% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $12K–$27K / IG post
Ten days before Tết Bính Ngọ 2026, he embarked on a cross-country trip he described as both the last journey of the old year and the first departure of 2026 — symbolizing a decade of travel content creation.
At the iContent Awards gala in Ho Chi Minh City on November 29, 2025, he took home the top creator honour for the second year running, saying he felt proud the profession was being recognised by society.
Khoai Lang Thang publicly alerted followers after dozens were deceived by an AI-generated video cloning his face and voice to push a fraudulent money-making scheme; he asked the community to mass-report the content after platform removals failed.
A TikToker's video characterising him as a calculating 'black rose' personality sparked wide debate; he addressed the claims on Facebook and confirmed the two parties later messaged each other and reached a mutual understanding.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.3% | +13K +1.7% | +0 +0.0% | +23K |
| Last 30 days | +51K +1.5% | +70K +9.1% | +0 +0.0% | +120K |
| Last 90 days | +168K +4.9% | +252K +32.9% | +0 +0.0% | +420K |
| Last 365 days | +168K +4.9% | +252K +32.9% | +0 +0.0% | +420K |
Daily follower snapshots from CreatorDB's longitudinal index.
KhoaiLangThang is the YouTube and TikTok identity of Đinh Võ Hoài Phương, a Vietnamese travel and food creator widely known by his nickname Khoai. The channel name is a deliberate Vietnamese wordplay: 'khoai lang' means sweet potato and 'lang thang' means to wander, together evoking the image of an easygoing drifter with humble roots. Based in Vietnam, Khoai built a multi-million follower following by blending immersive street-level food discovery with genuine cultural curiosity — visiting markets in Japan's Fukushima prefecture, eating home-cooked meals with Indian hosts on the road, exploring Chongqing's vertiginous 8D cityscape, and roaming the waterways of Vietnam's Mekong Delta. His YouTube bio explicitly frames the channel as shared experience rather than broadcast: 'let's walk shoulder to shoulder, and I'll tell you unforgettable stories of youth,' a tone that has proven effective at sustaining engagement meaningfully above the category median.
His audience skews toward Vietnamese men in the 25–34 bracket, with the overwhelming majority based in Vietnam, making him a highly concentrated domestic-reach vehicle despite the international scope of his travels. The diaspora presence in the United States and Australia adds secondary reach into Vietnamese communities abroad. His engagement rate across platforms is notably strong for a creator at his scale — Instagram in particular shows rapid recent growth — and his business operations run through 52Hz Media, signaling a professionalized, agency-backed setup. The sponsorship from ELSA Speak, an AI-driven English pronunciation app popular across Southeast Asia, fits naturally with a traveler-audience that aspires to cross-cultural communication. As Vietnamese outbound tourism and domestic travel content continue to grow, Khoai's warm-but-grounded storytelling style positions him well for tourism board partnerships, food and beverage brands, and travel-adjacent tech products targeting Vietnam's expanding millennial middle class.
KhoaiLangThang reaches an audience concentrated in Vietnam primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a travel creator they map naturally to brands targeting that space. Demonstrated partners include ELSA Speak. Engagement on YouTube runs around 2.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at KhoaiLangThang's tier (Mega, 7.3M combined followers, Vietnam). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
In Vietnamese, lang thang means wandering or roaming, and Khoai is the creator's personal nickname — making the channel name roughly translate to "Wandering Khoai." It's a playful fit for his travel-first lifestyle of exploring countries, eating local food, and immersing himself in everyday culture rather than following standard tourist routes.
His real name is Đinh Võ Hoài Phương, and he goes by Khoai as a short nickname, which forms the first part of his channel name. He uses his full name on his personal Facebook page and as the contact email for fan messages.
Yes, his content has featured the Fukushima Reconstruction Agency in partnership with his Japan travel videos, helping promote the region's recovery and tourism to a Vietnamese audience. This kind of government tourism collaboration is notably rare for a Vietnamese travel creator operating at his scale.
52Hz Media is the media and management company behind KhoaiLangThang's brand, and his Instagram and TikTok profiles list it as the contact point for all professional and sponsorship inquiries. It functions as his production and business management outfit, separating his personal fan-facing presence from commercial dealings.
The "8D City" KhoaiLangThang explored is Chongqing, a massive Chinese metropolis whose dramatically tiered, hilly terrain makes its roads, bridges, and buildings appear to exist on multiple vertical levels simultaneously. Internet users coined the "8D" nickname to describe how surreal and labyrinthine the city looks, and KhoaiLangThang paired the city tour with his signature street food exploration.
Yes, his content includes a visit to an African coastal market where he bought and tasted sea crabs, noting how surprisingly affordable the fresh seafood was. This fits his signature format of heading straight to local food markets to understand everyday life rather than visiting tourist landmarks.
ELSA Speak, an AI-powered English pronunciation and language learning app, sponsored KhoaiLangThang on YouTube in early 2025. ELSA Speak is a common sponsorship match for Vietnamese and Southeast Asian creators because demand for practical English learning tools is high across the region.
KhoaiLangThang's travel content is anchored in food-driven cultural exploration — eating local meals is his primary lens for connecting with people and places, not landmark tours. Whether he's sitting down with an Indian family cooking for him or hunting for cheap seafood at an African market, food is consistently the entry point into each destination's culture.
His documented travels span Japan, China, India, at least one African country, and various regions of Vietnam including the Mekong Delta, with recent videos covering street food in Chongqing and seafood markets abroad. He consistently seeks out destinations where he can eat alongside locals and explore everyday culture rather than standard tourist circuits.
The overwhelming majority of his audience is based in Vietnam, which places him among the leading travel content creators in the Vietnamese-language space. A smaller but meaningful share of his viewers comes from the Vietnamese diaspora, particularly in the United States and Australia.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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