Last updated just now · Jun 13, 2026, 10:01 PM
Travel & Food Vietnam

KhoaiLangThang

Full Creator Stats Live · Updated 2026-06-13

KhoaiLangThang is the YouTube and TikTok identity of Đinh Võ Hoài Phương, a Vietnamese travel and food creator widely known by his nickname Khoai. The…

NicheTravel & Food TierMega Engagement2.5%

Total Followers +1.7%

7.3M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

3.4M followers · 47% of audience

Engagement

2.5%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $12K–$27K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-06-13
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 3,420,000 +51K 2.5% 0.5 19 days ago
Instagram 767,950 +70K 11.8% 1.2 9 days ago
TikTok 3,100,000 +0 6.8% 1.4 9 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +10K +0.3% +13K +1.7% +0 +0.0% +23K
Last 30 days +51K +1.5% +70K +9.1% +0 +0.0% +120K
Last 90 days +168K +4.9% +252K +32.9% +0 +0.0% +420K
Last 365 days +168K +4.9% +252K +32.9% +0 +0.0% +420K

Audience Demographics

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-22748952K1.9M2.9M3.9M Jun 18Sep 16Dec 15Mar 15Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About KhoaiLangThang

KhoaiLangThang is the YouTube and TikTok identity of Đinh Võ Hoài Phương, a Vietnamese travel and food creator widely known by his nickname Khoai. The channel name is a deliberate Vietnamese wordplay: 'khoai lang' means sweet potato and 'lang thang' means to wander, together evoking the image of an easygoing drifter with humble roots. Based in Vietnam, Khoai built a multi-million follower following by blending immersive street-level food discovery with genuine cultural curiosity — visiting markets in Japan's Fukushima prefecture, eating home-cooked meals with Indian hosts on the road, exploring Chongqing's vertiginous 8D cityscape, and roaming the waterways of Vietnam's Mekong Delta. His YouTube bio explicitly frames the channel as shared experience rather than broadcast: 'let's walk shoulder to shoulder, and I'll tell you unforgettable stories of youth,' a tone that has proven effective at sustaining engagement meaningfully above the category median.

His audience skews toward Vietnamese men in the 25–34 bracket, with the overwhelming majority based in Vietnam, making him a highly concentrated domestic-reach vehicle despite the international scope of his travels. The diaspora presence in the United States and Australia adds secondary reach into Vietnamese communities abroad. His engagement rate across platforms is notably strong for a creator at his scale — Instagram in particular shows rapid recent growth — and his business operations run through 52Hz Media, signaling a professionalized, agency-backed setup. The sponsorship from ELSA Speak, an AI-driven English pronunciation app popular across Southeast Asia, fits naturally with a traveler-audience that aspires to cross-cultural communication. As Vietnamese outbound tourism and domestic travel content continue to grow, Khoai's warm-but-grounded storytelling style positions him well for tourism board partnerships, food and beverage brands, and travel-adjacent tech products targeting Vietnam's expanding millennial middle class.

Brand fit

Why brands partner

KhoaiLangThang reaches an audience concentrated in Vietnam primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a travel creator they map naturally to brands targeting that space. Demonstrated partners include ELSA Speak. Engagement on YouTube runs around 2.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at KhoaiLangThang's tier (Mega, 7.3M combined followers, Vietnam). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What does KhoaiLangThang mean in Vietnamese?

In Vietnamese, lang thang means wandering or roaming, and Khoai is the creator's personal nickname — making the channel name roughly translate to "Wandering Khoai." It's a playful fit for his travel-first lifestyle of exploring countries, eating local food, and immersing himself in everyday culture rather than following standard tourist routes.

What is KhoaiLangThang's real name?

His real name is Đinh Võ Hoài Phương, and he goes by Khoai as a short nickname, which forms the first part of his channel name. He uses his full name on his personal Facebook page and as the contact email for fan messages.

Did KhoaiLangThang partner with Japan's Fukushima Reconstruction Agency?

Yes, his content has featured the Fukushima Reconstruction Agency in partnership with his Japan travel videos, helping promote the region's recovery and tourism to a Vietnamese audience. This kind of government tourism collaboration is notably rare for a Vietnamese travel creator operating at his scale.

What is 52Hz Media — is that KhoaiLangThang's company?

52Hz Media is the media and management company behind KhoaiLangThang's brand, and his Instagram and TikTok profiles list it as the contact point for all professional and sponsorship inquiries. It functions as his production and business management outfit, separating his personal fan-facing presence from commercial dealings.

What is the "8D China City" KhoaiLangThang made a video about?

The "8D City" KhoaiLangThang explored is Chongqing, a massive Chinese metropolis whose dramatically tiered, hilly terrain makes its roads, bridges, and buildings appear to exist on multiple vertical levels simultaneously. Internet users coined the "8D" nickname to describe how surreal and labyrinthine the city looks, and KhoaiLangThang paired the city tour with his signature street food exploration.

Has KhoaiLangThang traveled to Africa for his YouTube channel?

Yes, his content includes a visit to an African coastal market where he bought and tasted sea crabs, noting how surprisingly affordable the fresh seafood was. This fits his signature format of heading straight to local food markets to understand everyday life rather than visiting tourist landmarks.

What app sponsored KhoaiLangThang on YouTube?

ELSA Speak, an AI-powered English pronunciation and language learning app, sponsored KhoaiLangThang on YouTube in early 2025. ELSA Speak is a common sponsorship match for Vietnamese and Southeast Asian creators because demand for practical English learning tools is high across the region.

Does KhoaiLangThang focus more on food or on sightseeing in his travel videos?

KhoaiLangThang's travel content is anchored in food-driven cultural exploration — eating local meals is his primary lens for connecting with people and places, not landmark tours. Whether he's sitting down with an Indian family cooking for him or hunting for cheap seafood at an African market, food is consistently the entry point into each destination's culture.

What countries has KhoaiLangThang visited for his videos?

His documented travels span Japan, China, India, at least one African country, and various regions of Vietnam including the Mekong Delta, with recent videos covering street food in Chongqing and seafood markets abroad. He consistently seeks out destinations where he can eat alongside locals and explore everyday culture rather than standard tourist circuits.

Is KhoaiLangThang's audience mostly Vietnamese viewers?

The overwhelming majority of his audience is based in Vietnam, which places him among the leading travel content creators in the Vietnamese-language space. A smaller but meaningful share of his viewers comes from the Vietnamese diaspora, particularly in the United States and Australia.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jun 13, 2026, 10:01 PM · Slug: khoailangthang

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