Khabane Lame — known online as Khaby Lame — is a Senegalese-Italian creator who grew up in Casal Monferrato, in Italy's Piedmont region.
Total Followers +0.7%
13M
Across YouTube
Primary Platform
YouTube
13M followers · 100% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Mega
The IOC appointed Lame as an ambassador for Africa's first-ever Youth Olympics, citing his Senegalese roots and global youth appeal.
The all-stock deal grants Rich Sparkle 36 months of exclusive global rights to Lame's brand, including TikTok Shop, e-commerce, and an AI 'digital twin' of Lame. Forbes subsequently raised red flags about the deal's structure and scrutinized the rapid run-up in Rich Sparkle's share price.
Forbes reported that Rich Sparkle's auditor resigned weeks before the deal closed and that an entity with unknown ownership held a key stake, calling the deal's valuation into question.
DHS confirmed Lame was held at Harry Reid International Airport before being allowed to leave voluntarily, avoiding a formal deportation record. A conservative influencer publicly claimed credit for prompting the action.
Lame was among 100 creators selected for TIME's first-ever digital creator list, reflecting his continued global cultural footprint.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 13,000,000 | +95K | 3.9% | 0.9 | 6 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +95K +0.7% | +0 +0.0% | +0 +0.0% | +95K |
| Last 90 days | +101K +0.8% | +0 +0.0% | +0 +0.0% | +101K |
| Last 365 days | +101K +0.8% | +0 +0.0% | +0 +0.0% | +101K |
Daily follower snapshots from CreatorDB's longitudinal index.
Khabane Lame — known online as Khaby Lame — is a Senegalese-Italian creator who grew up in Casal Monferrato, in Italy's Piedmont region. He began posting on TikTok in 2020 after losing his factory job during the pandemic lockdown, building an audience rapidly with a wordless, deadpan format: reacting to needlessly complicated life-hack videos by demonstrating the obvious solution, then delivering a signature open-palmed shrug directly to camera. That non-verbal punchline requires no translation, which explains how his content scaled with equal ease across the United States, the United Kingdom, India, and his home country of Italy.
Khaby.Lame reaches an audience concentrated in ITA primarily through YouTube, and is best activated via long-form YouTube integrations, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ITA-focused brands in comedy and related categories, Khaby.Lame offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Khaby.Lame's tier (Mega, 13M combined followers, ITA). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
His full name is Khabane Lame — "Khaby" is the nickname he goes by online. He was born on March 9, 2000, in Dakar, Senegal, and grew up in Chivasso, a small town near Turin, Italy.
Khaby lost his factory job during Italy's COVID-19 lockdown in 2020 and started posting short videos on TikTok. His format — watching an overcomplicated life-hack clip and then wordlessly demonstrating the obvious, simpler solution — went globally viral and required no translation to land.
Almost never — his signature silent reaction style relies entirely on deadpan facial expressions and a slow, exasperated shrug rather than any spoken commentary. That language-free format is the core reason his audience stretches across the United States, Italy, the UK, India, and dozens of other countries.
Khaby surpassed Charli D'Amelio in June 2022 to become the most-followed account on TikTok, and he has maintained an audience of well over 160 million followers on the platform. It was one of the fastest organic rises in the platform's history.
Yes — Khaby was granted Italian citizenship in August 2022, a moment that drew widespread media attention across Italy and internationally. He had lived in the country since early childhood but did not hold citizenship until that point, making the news culturally significant alongside his global rise.
#learnfromkhaby is the hashtag Khaby uses for his core comedy format, in which he reacts to an unnecessarily complicated trick or life hack and then demonstrates the dead-simple alternative. It is his flagship content signature and appears consistently across both TikTok and YouTube Shorts.
Khaby was born in Senegal and moved to Italy as a baby, growing up in Chivasso near Turin. He identifies strongly with both his Senegalese heritage and his Italian upbringing — his YouTube channel even signs off with the phrase "From Italy with Love."
Recent campaigns visible in his content include Experience Macao for travel promotion, DoorDash, and the James Bond game 007 First Light. As a Mega-tier creator with global reach, he commands some of the largest brand partnership deals available in the creator economy.
Because he never speaks — his entire punchline is delivered through a universal facial expression and a slow, disbelieving hand gesture. There is nothing to subtitle or localize, which is a major reason his audience is spread across the United States, Europe, and South Asia rather than concentrated in a single market.
Khaby Lame was born on March 9, 2000, making him 26 years old as of mid-2026. He reached over 100 million TikTok followers before he turned 22, which remains one of the most remarkable growth stories in short-form video history.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@khabylame · YouTube
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