Khabane Lame — known universally as Khaby — is a Senegalese-born, Italy-raised creator who built one of the largest social media audiences in the world from Chivasso, a small town near Turin.
Total Followers +0.0%
12.9M
Across YouTube
Primary Platform
YouTube
12.9M followers · 100% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 12,900,000 | +0 | 3.6% | 2.6 | 2 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +203K +1.6% | +0 +0.0% | +0 +0.0% | +203K |
| Last 365 days | +203K +1.6% | +0 +0.0% | +0 +0.0% | +203K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Hugo Boss Apparel | Brand ambassador | TikTok | 2022–present | — |
| Binance Crypto | Brand ambassador | 2022–present | — | |
| State Farm Insurance | Campaign feature | TikTok | 2023 | — |
| Samsung Consumer Electronics | Sponsored content | YouTube | 2024–present | — |
| Disney+ Streaming / Entertainment | Sponsored content | TikTok | 2023–present | — |
| Ferrari Automotive / Luxury | Sponsored content | 2022–2023 | — |
Khabane Lame — known universally as Khaby — is a Senegalese-born, Italy-raised creator who built one of the largest social media audiences in the world from Chivasso, a small town near Turin. After losing his factory job during the COVID-19 lockdowns in 2020, he began posting reaction videos on TikTok that required zero words: a silent, deadpan stare followed by a slow open-handed shrug, demonstrating the obvious solution to whatever needlessly complicated "life hack" he had just watched. The format required no language barrier to cross, which explains its global reach. He became an Italian citizen in 2022. His YouTube channel functions as a secondary hub for sketches, vlogs, and Shorts, extending the silent-comedy brand to an audience that skews slightly older than his TikTok core.
His audience is predominantly English-speaking — the United States accounts for a substantial plurality — with Italy as a meaningful secondary market, positioning him as one of the few European creators with genuine mainstream reach in North America. Brand partnerships reflect that scale: Hugo Boss signed him as an ambassador in 2022, leveraging his crossover appeal between streetwear and high fashion, while State Farm's campaign placement signals recognizable mainstream ad spend. The Binance association from the same period now reads as a dated crypto-cycle deal rather than a defining brand relationship. With consistent posting activity and engagement comfortably above category median, his YouTube footprint remains a durable distribution layer for brand integrations, even as TikTok stays his primary creative platform.
Khaby Lame reaches an audience concentrated in ITA primarily through YouTube, and is best activated via long-form YouTube integrations. Their sponsorship history skews toward Apparel, Crypto, Insurance, a clear signal of fit for brands in those categories. Demonstrated partners include Hugo Boss and Binance. Engagement on YouTube runs around 3.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Khaby Lame's tier (Mega, 12.9M combined followers, ITA). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
His full name is Khabane Lame — "Khaby" is the nickname he goes by online. He was born on March 9, 2000, in Dakar, Senegal, and grew up in Chivasso, a small town near Turin, Italy.
Khaby lost his factory job during Italy's COVID-19 lockdown in 2020 and started posting short videos on TikTok. His format — watching an overcomplicated life-hack clip and then wordlessly demonstrating the obvious, simpler solution — went globally viral and required no translation to land.
Almost never — his signature silent reaction style relies entirely on deadpan facial expressions and a slow, exasperated shrug rather than any spoken commentary. That language-free format is the core reason his audience stretches across the United States, Italy, the UK, India, and dozens of other countries.
Khaby surpassed Charli D'Amelio in June 2022 to become the most-followed account on TikTok, and he has maintained an audience of well over 160 million followers on the platform. It was one of the fastest organic rises in the platform's history.
Yes — Khaby was granted Italian citizenship in August 2022, a moment that drew widespread media attention across Italy and internationally. He had lived in the country since early childhood but did not hold citizenship until that point, making the news culturally significant alongside his global rise.
#learnfromkhaby is the hashtag Khaby uses for his core comedy format, in which he reacts to an unnecessarily complicated trick or life hack and then demonstrates the dead-simple alternative. It is his flagship content signature and appears consistently across both TikTok and YouTube Shorts.
Khaby was born in Senegal and moved to Italy as a baby, growing up in Chivasso near Turin. He identifies strongly with both his Senegalese heritage and his Italian upbringing — his YouTube channel even signs off with the phrase "From Italy with Love."
Recent campaigns visible in his content include Experience Macao for travel promotion, DoorDash, and the James Bond game 007 First Light. As a Mega-tier creator with global reach, he commands some of the largest brand partnership deals available in the creator economy.
Because he never speaks — his entire punchline is delivered through a universal facial expression and a slow, disbelieving hand gesture. There is nothing to subtitle or localize, which is a major reason his audience is spread across the United States, Europe, and South Asia rather than concentrated in a single market.
Khaby Lame was born on March 9, 2000, making him 26 years old as of mid-2026. He reached over 100 million TikTok followers before he turned 22, which remains one of the most remarkable growth stories in short-form video history.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@khabylame · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.