Last updated just now · Jul 16, 2026, 1:22 AM
Comedy & Skits 🏳 ITA

Khaby Lame

Full Creator Stats Live · Updated 2026-07-16

Khabane Lame — known universally as Khaby — is a Senegalese-born, Italy-raised creator who built one of the largest social media audiences in the world from Chivasso, a small town near Turin.

NicheComedy & Skits TierMega Engagement3.6%

Total Followers +0.0%

12.9M

Across YouTube

Primary Platform

YouTube

12.9M followers · 100% of audience

Engagement

3.6%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. — / IG post

Quick facts
  • 12.9M combined followers across 1 platform.
  • Mega creator tier — ITA.
  • 3.6% headline engagement.
  • Active since .
  • Posts in English.

Performance Across Platforms

Updated 2026-07-16
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 12,900,000 +0 3.6% 2.6 2 days ago

Growth Trend

Last 365 days
WindowYouTubeCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 90 days +203K +1.6% +0 +0.0% +0 +0.0% +203K
Last 365 days +203K +1.6% +0 +0.0% +0 +0.0% +203K

Audience Demographics

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12.5M12.6M12.7M12.8M12.9M Jul 17Oct 15Jan 14Apr 15Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Brand ambassador TikTok 2022–present
Brand ambassador Instagram 2022–present
Campaign feature TikTok 2023
Sponsored content YouTube 2024–present
Sponsored content TikTok 2023–present
Sponsored content Instagram 2022–2023
Background

About Khaby Lame

Khabane Lame — known universally as Khaby — is a Senegalese-born, Italy-raised creator who built one of the largest social media audiences in the world from Chivasso, a small town near Turin. After losing his factory job during the COVID-19 lockdowns in 2020, he began posting reaction videos on TikTok that required zero words: a silent, deadpan stare followed by a slow open-handed shrug, demonstrating the obvious solution to whatever needlessly complicated "life hack" he had just watched. The format required no language barrier to cross, which explains its global reach. He became an Italian citizen in 2022. His YouTube channel functions as a secondary hub for sketches, vlogs, and Shorts, extending the silent-comedy brand to an audience that skews slightly older than his TikTok core.

His audience is predominantly English-speaking — the United States accounts for a substantial plurality — with Italy as a meaningful secondary market, positioning him as one of the few European creators with genuine mainstream reach in North America. Brand partnerships reflect that scale: Hugo Boss signed him as an ambassador in 2022, leveraging his crossover appeal between streetwear and high fashion, while State Farm's campaign placement signals recognizable mainstream ad spend. The Binance association from the same period now reads as a dated crypto-cycle deal rather than a defining brand relationship. With consistent posting activity and engagement comfortably above category median, his YouTube footprint remains a durable distribution layer for brand integrations, even as TikTok stays his primary creative platform.

Brand fit

Why brands partner

Khaby Lame reaches an audience concentrated in ITA primarily through YouTube, and is best activated via long-form YouTube integrations. Their sponsorship history skews toward Apparel, Crypto, Insurance, a clear signal of fit for brands in those categories. Demonstrated partners include Hugo Boss and Binance. Engagement on YouTube runs around 3.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Khaby Lame's tier (Mega, 12.9M combined followers, ITA). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Khaby Lame's real name?

His full name is Khabane Lame — "Khaby" is the nickname he goes by online. He was born on March 9, 2000, in Dakar, Senegal, and grew up in Chivasso, a small town near Turin, Italy.

How did Khaby Lame get famous?

Khaby lost his factory job during Italy's COVID-19 lockdown in 2020 and started posting short videos on TikTok. His format — watching an overcomplicated life-hack clip and then wordlessly demonstrating the obvious, simpler solution — went globally viral and required no translation to land.

Does Khaby Lame ever talk in his videos?

Almost never — his signature silent reaction style relies entirely on deadpan facial expressions and a slow, exasperated shrug rather than any spoken commentary. That language-free format is the core reason his audience stretches across the United States, Italy, the UK, India, and dozens of other countries.

Is Khaby Lame still the most followed person on TikTok?

Khaby surpassed Charli D'Amelio in June 2022 to become the most-followed account on TikTok, and he has maintained an audience of well over 160 million followers on the platform. It was one of the fastest organic rises in the platform's history.

Did Khaby Lame get Italian citizenship?

Yes — Khaby was granted Italian citizenship in August 2022, a moment that drew widespread media attention across Italy and internationally. He had lived in the country since early childhood but did not hold citizenship until that point, making the news culturally significant alongside his global rise.

What is the #learnfromkhaby series?

#learnfromkhaby is the hashtag Khaby uses for his core comedy format, in which he reacts to an unnecessarily complicated trick or life hack and then demonstrates the dead-simple alternative. It is his flagship content signature and appears consistently across both TikTok and YouTube Shorts.

Where is Khaby Lame originally from?

Khaby was born in Senegal and moved to Italy as a baby, growing up in Chivasso near Turin. He identifies strongly with both his Senegalese heritage and his Italian upbringing — his YouTube channel even signs off with the phrase "From Italy with Love."

What brands does Khaby Lame partner with?

Recent campaigns visible in his content include Experience Macao for travel promotion, DoorDash, and the James Bond game 007 First Light. As a Mega-tier creator with global reach, he commands some of the largest brand partnership deals available in the creator economy.

Why does Khaby Lame's comedy work in every country?

Because he never speaks — his entire punchline is delivered through a universal facial expression and a slow, disbelieving hand gesture. There is nothing to subtitle or localize, which is a major reason his audience is spread across the United States, Europe, and South Asia rather than concentrated in a single market.

How old is Khaby Lame?

Khaby Lame was born on March 9, 2000, making him 26 years old as of mid-2026. He reached over 100 million TikTok followers before he turned 22, which remains one of the most remarkable growth stories in short-form video history.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 16, 2026, 1:22 AM · Slug: khaby-lame

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