United States
Kevin Stratvert spent roughly a decade at Microsoft before leaving to build one of YouTube's most-subscribed technology tutorial channels.
Total Followers +0.7%
5.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.4M followers · 76% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $14K–$32K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.2% | -371 -0.0% | +195 +0.0% | +10K |
| Last 30 days | +41K +0.9% | -2597 -0.3% | +390 +0.1% | +38K |
| Last 90 days | +134K +3.0% | -7884 -0.9% | -195 -0.0% | +126K |
| Last 365 days | +134K +3.0% | -7884 -0.9% | -195 -0.0% | +126K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| GoDaddy Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Zapier Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| QuickBooks Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Gamma Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Jotform Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| OpenAI (ChatGPT) AI / Technology | Sponsored content | YouTube | 2025–2026 | — |
Kevin Stratvert spent roughly a decade at Microsoft before leaving to build one of YouTube's most-subscribed technology tutorial channels. Drawing directly on his corporate software background, he built his reputation on methodical, jargon-free walkthroughs of Microsoft 365 products, Windows, and productivity tools — content that found a massive audience during the remote-work wave of the early 2020s. As AI tooling matured, he expanded his coverage to ChatGPT, Claude, Google Gemini, and Microsoft Copilot, keeping pace with the fastest-moving corner of consumer technology. He now operates with a team of contributing instructors, giving the channel scope beyond any single creator.
His audience skews heavily male and clusters in the 25–44 working-professional bracket, with meaningful reach across the US, India, and the UK — a distribution that reflects the global appetite for English-language software instruction. Sponsors like Zapier, QuickBooks, Jotform, and GoDaddy signal clear positioning toward small-business owners and knowledge workers rather than casual tech enthusiasts. That B2B-adjacent audience commands premium rates despite the tutorial format's utilitarian reputation, and as enterprise AI adoption accelerates, Stratvert's channel sits at a natural intersection of workforce upskilling and brand reach.
Kevinstratvert reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward AI / Technology, a clear signal of fit for brands in those categories. Demonstrated partners include GoDaddy and Zapier. Engagement on YouTube runs around 2.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in AI / Technology and related categories, Kevinstratvert offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kevinstratvert's tier (Mega, 5.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes. Kevin Stratvert was a former Microsoft product manager before leaving to build his YouTube channel full time. That corporate background is why his tutorials on Excel, Windows 11, Microsoft 365, and Microsoft Copilot carry unusually deep technical credibility compared to most tech YouTubers.
Yes. Kevin Stratvert holds an official ChatGPT partner designation with OpenAI, which he tags as #chatgpt_partner and references in sponsored content on YouTube. His channel regularly publishes first-look tutorials on new ChatGPT features, often shortly after OpenAI announcements.
Yes. Recent uploads include step-by-step guides to Claude Cowork and using Claude to create motion graphics, covering Anthropic's tools in the same practical format as his ChatGPT content. His channel is intentionally multi-platform, so viewers can learn whichever AI tool they prefer rather than being locked into one ecosystem.
Kevin Stratvert works alongside a team of expert instructors, as he states directly in his YouTube channel description. This team structure allows the channel to publish tutorials across a wider range of tools and topics than a single-person operation typically could.
His recent sponsor roster includes Zapier, GoDaddy, QuickBooks, Gamma, and Jotform — all productivity and business software brands that fit naturally inside his tutorial content. These sponsorships typically appear as integrated segments within his how-to videos rather than standalone ads.
He covers all the major AI platforms, including Google Gemini, Microsoft Copilot, Claude by Anthropic, and Google Flow, in addition to ChatGPT. His stated goal is to help viewers work smarter with whichever tools they already use, so the channel intentionally avoids being a single-platform resource.
Yes. DaVinci Resolve is one of the recurring hashtag topics on his channel, meaning he has produced multiple tutorials on the video editing software. This sits alongside his AI and Microsoft content as part of a broader focus on tools that help people create and produce digital work.
Microsoft 365 and Outlook are among his core subject areas, rooted in his years of direct experience working inside Microsoft. His tutorials on those tools tend to go deeper than general productivity channels, covering practical workplace scenarios rather than just surface-level features.
Kevin Stratvert has grown past 4 million subscribers on YouTube, placing him firmly in the Mega tier for tech education creators. His audience skews heavily male and professional, with the largest age group in the 25–34 range — reflecting viewers who use these tools for work.
Kevin Stratvert is based in the United States, which accounts for the majority of his viewership. His channel also draws substantial audiences from India, the United Kingdom, and Canada, reflecting strong global demand for clear English-language tutorials on AI and productivity software.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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