United States
Ketnipz is the creative brand of Harry Hambley, a British-origin artist whose minimalist cartoon character — universally known as "the Bean" — built a multi-million-strong following across Instagram, TikTok, and YouTube.
Total Followers -0.1%
9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
268K followers · 3% of audience
Engagement
8.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $42K–$98K / IG post
Global character brand LINE FRIENDS officially partnered with Ketnipz to scale the Bean IP internationally, securing rights in South Korea and China with plans to expand across North America through licensing, brand collabs, and original content.
High-end streetwear brand StaffOnly debuted a Spring 2025 collection collaboration with Ketnipz at Shanghai Fashion Week, marking the Bean character's first major China fashion partnership.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -3162 -0.1% | +0 +0.0% | -3162 |
| Last 30 days | +0 +0.0% | -12998 -0.4% | +0 +0.0% | -12998 |
| Last 90 days | -992 -0.4% | +0 +0.0% | -99320 -1.9% | -100312 |
| Last 365 days | -992 -0.4% | +0 +0.0% | -99320 -1.9% | -100312 |
Daily follower snapshots from CreatorDB's longitudinal index.
Ketnipz is the creative brand of Harry Hambley, a British-origin artist whose minimalist cartoon character — universally known as "the Bean" — built a multi-million-strong following across Instagram, TikTok, and YouTube. The Bean is a simple, round, expressive blob that navigates everyday absurdity with deadpan warmth, and its instantly recognizable design helped Hambley turn a comic-strip Instagram account into a full multimedia property. The format evolved from static panel comics into short-form animations optimized for Reels and TikTok, a transition that kept the audience growing across platforms. Engagement rates running well above category norms at this follower scale suggest that the audience has a genuine affection for the character rather than a passive, algorithmic relationship with the content.
The Bean's appeal skews heavily English-speaking — the United States dominates the audience, with meaningful secondary audiences in the UK and Canada — and the predominantly 18-to-34 demographic makes Ketnipz a natural fit for consumer brands targeting younger adults with humor-forward creative. A sponsored partnership with a lactose-free dairy brand (surfaced through the #GonnaNeedMilk campaign hashtag) reflects the kind of playful, low-friction brand integration the Bean format handles well: product-adjacent storytelling that doesn't break the comic's tone. Hambley has also moved into direct-to-consumer merchandise through coloring books tied to the Bean IP, signaling a deliberate effort to own the character commercially beyond platform revenue. As short-form animation continues to find stronger footing with brand buyers, Ketnipz is well-positioned as one of the few illustration-native creators operating comfortably at mega-tier scale.
Ketnipz reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an animation creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 8.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows animation content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in animation and related categories, Ketnipz offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ketnipz's tier (Mega, 9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The artist behind Ketnipz is Harry Hambley, an animator and illustrator who built the brand around a simple illustrated character known as Bean. He turned that single character into one of the most recognizable animation brands across Instagram and TikTok.
Bean is Ketnipz's signature illustrated character — a small, round, blobby figure used to tell short, relatable, and often funny stories in animated and comic form. The character's emotional warmth and visual simplicity are what allowed the content to spread so widely, since Bean translates instantly without any language barrier.
Harry Hambley, the creator behind Ketnipz, is originally from Belfast, Northern Ireland. While his roots are firmly in the UK, the majority of the Ketnipz audience is now based in the United States, where the brand has its strongest following.
Ketnipz released an official Bean-themed coloring book available directly through the creator's own shop at ketnipz.shop. It's one of Ketnipz's primary owned-brand products, giving fans a physical, hands-on way to engage with the Bean character beyond social media screens.
The Scrumpies is a consumer brand associated with Ketnipz creator Harry Hambley, referenced consistently alongside Bean content across his channels. It represents an expansion of the Ketnipz brand beyond animation and illustration into a standalone product line of his own.
Ketnipz partnered with a lactose-free milk brand on a paid campaign built around the phrase 'Gonna Need Milk,' weaving Bean into dairy-themed animated content. The collab was a natural creative fit, since Ketnipz's animation style can make almost any product feel funny and on-brand when filtered through the Bean character.
Yes — Ketnipz created content that pulled rock legend Ozzy Osbourne into the Bean universe, giving him the signature Ketnipz animated treatment. Celebrity and pop-culture crossovers like this are a recurring part of Ketnipz's content strategy, where famous figures get reimagined as part of Bean's world.
In this piece of content, Ketnipz dropped Bean into a mythology-inspired scenario, pitting the little character against the one-eyed Cyclops from Homer's Odyssey. It's a strong example of how Ketnipz folds classic literature and pop culture into the Bean universe to keep the format feeling fresh.
Ketnipz has its largest following on TikTok, with Instagram not far behind — both platforms well into the multi-million-follower range. The short-form animated clip format thrives on both, and Ketnipz runs engagement rates that sit far above the typical animation creator on those platforms.
Ketnipz runs an official shop at ketnipz.shop, promoted consistently across YouTube, Instagram, and TikTok, where the Bean coloring book is the flagship product. The shop is a core part of how the brand monetizes its audience directly, alongside sponsored brand partnerships.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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