Kerry Washington is an American actress, producer, and activist best known for playing political fixer Olivia Pope across seven seasons of the ABC drama Scandal — a role that made her the first Black woman to lead a primetime network drama in nearly four decades.
Total Followers +0.0%
7.7M
Across YouTube, Instagram
Primary Platform
YouTube
79K followers · 1% of audience
Engagement
6.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $91K–$213K / IG post
Washington will reprise her role in the Martha's Vineyard thriller alongside returning showrunners Annie Weisman and Justin Hillian.
Season 5 launched Sept. 30 with Ben Affleck as the first guest; upcoming guests include Dwayne Johnson, Demi Lovato, Colin Kaepernick, and Chelsea Handler. Full video available on YouTube, Apple Podcasts, and Spotify.
Washington attended the LA premiere and addressed questions about reprising her Olivia Pope role, saying she remains open to a potential reboot.
Essence recognized Washington for her work shaping stories and uplifting the next generation of storytellers.
Washington wore a custom midnight-navy sequin-and-bead gown, continuing her ongoing relationship with the Prada brand.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +2.3% | +4K +0.1% | +0 +0.0% | +6K |
| Last 30 days | +3K +3.3% | -760 -0.0% | +0 +0.0% | +2K |
| Last 90 days | +2K +3.1% | -3801 -0.1% | +0 +0.0% | -1322 |
| Last 365 days | +2K +3.1% | -3801 -0.1% | +0 +0.0% | -1322 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Rula Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| QuickBooks Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
Kerry Washington is an American actress, producer, and activist best known for playing political fixer Olivia Pope across seven seasons of the ABC drama Scandal — a role that made her the first Black woman to lead a primetime network drama in nearly four decades. She also operates Simpson Street, her production company behind projects including the Hulu limited series Little Fires Everywhere, in which she also starred. Long active in civic causes, Washington has built a public platform that extends well beyond entertainment, reflected in sustained voter-registration advocacy and social commentary that appear consistently across her channels.
Her YouTube presence is anchored by Street You Grew Up On, now in its fourth season — a conversational series in which Washington interviews fellow entertainers, including John Legend, Reese Witherspoon, and Mariah Carey, about their formative years and upbringing. The format is deliberately intimate and reflective, setting it apart from standard celebrity interview fare. A sponsorship with Rula, a mental health access platform, aligns naturally with Washington's longstanding public advocacy around therapy, while QuickBooks points to an entrepreneurial segment within her following. With a predominantly millennial and Gen X audience and mega-tier rate positioning, she occupies a durable brand-fit space spanning premium entertainment, wellness, and civic culture.
Kerrywashington reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include Rula and QuickBooks. Engagement on YouTube runs around 6.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in entertainment and related categories, Kerrywashington offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kerrywashington's tier (Mega, 7.7M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Street You Grew Up On is Kerry Washington's long-form interview series, now in its fourth season, where she invites celebrities and public figures to revisit their childhood stories and the neighborhoods that shaped them. The show lives on her official YouTube channel and has featured guests including Derek Hough, Mariah Carey, John Legend, and Reese Witherspoon.
Simpson Street is Kerry Washington's production company, named after the street in the Bronx where she grew up. She uses @simpsonstreet as her primary Instagram handle to keep the brand front and center, and the company develops the film and television projects she produces.
Yes, Kerry Washington was raised in the Bronx, New York, and she has leaned into that upbringing throughout her career. Her production company Simpson Street is named directly after her childhood street, and that personal history is the explicit inspiration behind her podcast series of the same name.
Kerry Washington has been one of Hollywood's most consistent civic engagement advocates for years, regularly amplifying National Voter Registration Day and related campaigns across her platforms. She has described voting rights as a core personal and political priority, and it remains a recurring theme in her content well beyond election cycles.
Kerry Washington is best known for playing Olivia Pope on ABC's political thriller Scandal, which ran from 2012 to 2018 and made her one of the first Black women to lead a major network drama in decades. She also has a prominent film career, including Django Unchained alongside Jamie Foxx and Leonardo DiCaprio, and she produced and starred in the Hulu miniseries Little Fires Everywhere.
After Scandal wrapped in 2018, Kerry Washington expanded heavily into producing, co-creating and starring in Little Fires Everywhere opposite Reese Witherspoon for Hulu. She has continued developing projects through her Simpson Street production company and launched the Street You Grew Up On podcast, which has grown to multiple seasons.
Kerry Washington has partnered with Rula, a mental health and therapy platform, and with QuickBooks, the small business financial software, as sponsored partners on her YouTube channel. The Rula deal in particular aligns with her longstanding and very public advocacy around therapy and mental wellness.
Rula is a mental health platform that connects people with in-network therapists and psychiatrists covered by insurance. Kerry Washington has spoken openly for years about her own therapy journey and has consistently encouraged her audience to seek mental health support, making the partnership an organic extension of her public persona.
Kerry Washington attended George Washington University in Washington, D.C., where she studied acting and anthropology, graduating in 1998. She has credited that academic background with shaping how she approaches character research and storytelling.
Kerry Washington has well over seven million followers on Instagram, placing her firmly in the Mega tier of creators. Her engagement rate runs notably above the category average for celebrity accounts at that scale, which is relatively uncommon and signals a genuinely active audience rather than just passive reach.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kerrywashington · YouTube
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