Kenza.Layli

Kenza Layli is a fully AI-generated virtual influencer — she is not a real human being. She was created by Moroccan studio PhoenixAI using MetaHuman technology, making her one of the first AI-powered digital personalities to emerge from Morocco and the broader Arab world.

Yes, Kenza Layli was crowned the first-ever winner of the World Miss AI competition run by WAICA, the World AI Creator Awards. The win brought her global media attention and established her as a landmark figure in the AI influencer space.

WAICA, the World AI Creator Awards, launched Miss AI as the first beauty competition exclusively for AI-generated virtual models. Kenza Layli took the inaugural crown, beating out AI influencers from around the world and putting Morocco on the map in the virtual creator industry.

Kenza Layli was built and is managed by PhoenixAI, a Moroccan artificial intelligence studio. The studio uses Unreal Engine's MetaHuman framework to render her realistic appearance and handles all brand partnerships through contact@phoenixai.ai.

Zina Layli (@zinalayli1) and Mehdi Layli (@layli.mehdi) are AI-generated virtual characters presented as Kenza's digital siblings, all part of the same Layli family universe built by PhoenixAI. The concept positions the group as a connected cast of Moroccan AI personas rather than a single standalone influencer.

"Dima Maghrib" is a Moroccan Darija phrase meaning "Always Morocco" — a popular rallying cry for national pride, especially around football. Kenza Layli uses the hashtag #dimamaghrib heavily, anchoring her brand identity to Moroccan cultural patriotism and support for the Atlas Lions.

Morocco's national team, the Atlas Lions, qualified for the 2026 FIFA World Cup co-hosted by the United States, Canada, and Mexico, with Houston among the host cities — explaining her #houston and #usa hashtags. Kenza Layli has positioned herself as a digital flag-bearer for Moroccan football pride, making World Cup content central to her identity heading into the tournament.

MetaHuman is Unreal Engine's digital human creation framework that generates highly realistic virtual faces and bodies. PhoenixAI used this technology to build Kenza Layli, which is why her bio describes her as one of the first Moroccan "Meta Humans powered by AI" — the term is a direct reference to the underlying software platform.

Kenza Layli draws her largest followings from Iraq and Egypt, with Morocco ranking fourth — a pattern common for Arabic-language creators who gain outsized traction across the MENA region rather than just their home country. Her Moroccan football content, Arabic cultural references, and AI novelty factor all travel well across the Arab diaspora.

PhoenixAI bills Kenza Layli as the first Moroccan MetaHuman powered by AI, and her 2024 World Miss AI win at WAICA reinforced that pioneering status on the global stage. While AI influencers have emerged from many countries, she is widely recognized as one of the earliest and most prominent AI-generated creators from both Morocco and the African continent.