United States
Kenya Moore is a Detroit-born actress, producer, and entrepreneur who first entered the national spotlight as Miss USA 1993, a title that launched a career spanning film, television, and later unscripted media.
Total Followers +0.0%
2.4M
Across Instagram, YouTube
Primary Platform
2.3M followers · 97% of audience
Engagement
5.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $28K–$65K / IG post
Video circulating online showed equipment being removed from the Atlanta salon. Moore countered that the landlord's actions were retaliation for her active counter-lawsuit.
A Georgia judge ordered Moore's company, Moore Vision Media, to pay roughly $88K in two installments or vacate the property. Moore disputed the ruling, claiming the landlord owed her nearly $80K in unpaid tenant improvement allowances.
Moore confirmed she will not appear in the upcoming Bravo spin-off, citing 'legal' reasons stemming from the Season 16 photo scandal that got her removed from the full-time cast.
During a livestream, Moore told fans "as of now, no" when asked about rejoining the show, confirming her exit after being fired mid-Season 16 for displaying compromising photos of co-star Brit Eady.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | -232 -0.0% | +0 +0.0% | +0 +0.0% | -232 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | -195 -0.3% | +0 +0.0% | -195 |
| Last 365 days | +0 +0.0% | -195 -0.3% | +0 +0.0% | -195 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Klover Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Kenya Moore Hair Care Beauty / Hair Care | Founder / owned brand | Long-term | — | |
| CVS Retail | Long-term partnership | Long-term | — | |
| Kenya Moore Hair Spa Beauty / Wellness | Founder / owned brand | Long-term | — |
Kenya Moore is a Detroit-born actress, producer, and entrepreneur who first entered the national spotlight as Miss USA 1993, a title that launched a career spanning film, television, and later unscripted media. She became a central and frequently polarizing figure on The Real Housewives of Atlanta, where her sharp wit and signature 'twirl' catchphrase became cultural shorthand within the franchise fandom. That reality TV platform gave her the visibility to build Kenya Moore Hair Care, a product line now stocked at CVS, and the Kenya Moore Hair Spa, both of which she actively promotes across her social channels. Her content blends personal storytelling — including a candid ongoing narrative around IVF, single motherhood, and her divorce — with reality TV commentary, beauty, and lifestyle, creating a feed that reads as part celebrity diary, part brand vehicle.
Moore's engagement rate sits well above the category baseline for a macro-tier Instagram account, a signal that her audience — predominantly women aged 18 to 34, concentrated in the United States — follows her with genuine investment rather than passive scrolling. Her YouTube show, Life Twirls On TV, extends the brand into long-form pop culture and reality TV commentary, though the channel remains a secondary platform at this stage. The sponsor mix is modest and category-general, but her hair care business represents an unusual degree of vertical integration rarely seen in creator-adjacent talent — she is simultaneously the influencer and the brand being influenced toward. As reality TV discourse continues to migrate to creator platforms, Moore's dual identity as a franchise veteran and independent media operator positions her well to capture audience loyalty that follows the drama wherever it moves.
Kenya reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Beauty / Hair Care, Retail, Beauty / Wellness, a clear signal of fit for brands in those categories. Demonstrated partners include Klover and Kenya Moore Hair Care. Engagement on Instagram runs around 5.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Kenya's tier (Macro, 2.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Kenya Moore was crowned Miss USA in 1993, representing the state of Michigan. That title launched her entertainment career and remains one of the most-cited facts about her public identity, alongside her years on Real Housewives of Atlanta and her role as a beauty brand founder.
Kenya Moore Hair Care is her own haircare line, available at CVS stores across the United States. As founder and CEO, she built the brand around products designed to promote hair growth and strengthen textured hair, making it one of her most visible business ventures.
Kenya Moore Hair Spa is a salon brand she founded as a complement to her CVS product line. She promotes it regularly on Instagram, and it's part of a broader beauty and wellness business she's built under her personal brand.
Yes, Kenya Moore has been publicly open about using IVF to conceive her daughter, describing her as a miracle baby and crediting both faith and the fertility process. She was also honored by Baby Quest Grants, an organization that funds IVF treatments for families who can't afford them, and has used her platform to raise awareness around fertility challenges.
Kenya Moore was married to restaurateur Marc Daly, and their split became a prominent storyline on Real Housewives of Atlanta. The two share a daughter, Brooklyn, and the divorce was covered extensively across reality TV media.
Twirl is Kenya Moore's signature catchphrase, made iconic during her run on Real Housewives of Atlanta, where it embodied her confident, unbothered energy. She's woven it so deeply into her personal brand that her YouTube show is literally called Life Twirls On TV.
Life Twirls On TV is Kenya Moore's YouTube series covering pop culture, reality TV, beauty, and business — what she describes as hot tea and tasteful shade. It's her platform for direct fan commentary outside of reality TV, carrying her signature personality into a weekly format.
Karen Huger is a fellow Real Housewives of Atlanta cast member, and the tension between the two has played out on the show and spilled onto social media. Kenya Moore has referenced Karen Huger in recent posts, keeping that storyline alive with her audience between seasons.
Baby Quest Foundation provides financial grants to help individuals and couples afford fertility treatments like IVF. Kenya Moore was recognized by the organization, which ties directly to her own fertility journey and her ongoing advocacy for families navigating the financial and emotional weight of IVF.
Kenya Moore partnered with Klover for sponsored content on YouTube in early 2026. Klover is a financial wellness app, and the deal fits her profile as a businesswoman and public figure whose audience skews heavily female and spans a wide range of lifestyle interests including personal finance.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kenya · Instagram
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