Thailand
Keng Tachaya — full name Tachaya Prachakul, known professionally as เก่ง ธชย — is a Thai musician and performer whose social presence sits at the…
Total Followers -0.2%
9M
Across TikTok, Instagram
Primary Platform
TikTok
7.8M followers · 87% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $15K–$34K / IG post
Tachaya dropped a new collaboration single with Keng Atip under his Whiteline Music label, continuing his pop/traditional Thai fusion catalogue.
Tachaya performed and spoke at SX 2025 about his journey blending Thai classical instruments with modern pop, opening his set with a Thai flute rendition of 'Lao Duang Duen'.
Thai entertainment press reported Suay The Voice teaming up with Keng Tachaya for upcoming live shows and new releases.
| Window | TikTok | Combined | ||
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| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -16576 -1.4% | +0 +0.0% | -16576 |
| Last 90 days | +0 +0.0% | -21658 -1.8% | +0 +0.0% | -21658 |
| Last 365 days | +0 +0.0% | -21658 -1.8% | +0 +0.0% | -21658 |
Daily follower snapshots from CreatorDB's longitudinal index.
Keng Tachaya — full name Tachaya Prachakul, known professionally as เก่ง ธชย — is a Thai musician and performer whose social presence sits at the intersection of contemporary pop and traditional Thai aesthetics. Based in Thailand and posting primarily in Thai, he has built a following of roughly nine million across TikTok and Instagram, with the bulk of his audience concentrated on TikTok. His content draws heavily from Thai folklore, classical costume, and theatrical staging, with recurring imagery tied to Ayutthaya heritage, ceremonial dress, and signature tracks like 'แสงอุษา,' 'อุษาสาง,' and 'สามเศียร.' The 'street master' and live-music hashtags that surface in his recent posts point to an active stage performer who treats short-form video as both a promotional channel and a creative extension of his music videos.
Keng Tachaya is a Thai musician-performer whose TikTok-led output blends live music, Thai cultural aesthetics (Ayutthaya flag trends, traditional costuming, Bangkok Pride content) and high-production styling collaborations with designers like Chomryyo. That positions him squarely for entertainment-adjacent brand categories: beauty and makeup (his transformation content overlaps neatly with brands like Tatcha), fashion and streetwear, telco and lifestyle, tourism boards, and music or live-event sponsorships — Visit Malaysia 2026-type campaigns being a natural fit. Audience skews female, young-adult and overwhelmingly Thailand-based, with secondary reach in the US, France and Korea, supporting regional or diaspora-targeted buys. Engagement runs roughly triple category median on TikTok with daily cadence, signaling reliable campaign delivery for cultural-moment and Pride-month activations.
Benchmark estimates for a creator at Keng Tachaya's tier (Mega, 9M combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
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Keng Tachaya (เก่ง ธชย) is a Thai singer and performer known for blending traditional Thai music and folklore with modern pop and dance production. He posts under @kengtachaya and has built a following of roughly 9 million across TikTok and Instagram, with TikTok as his main stage.
His sound is a fusion of Thai classical and folk influences with contemporary pop, often using Thai instruments, mythology and theatrical visuals. Tracks like แสงอุษา, อุษาสาง, สามเศียร and แก้วพิสดาร all lean into that Thai-cultural aesthetic.
แสงอุษา (Saeng Usa) is one of Keng Tachaya's signature releases and is named after Usa, the dawn goddess in Thai/Hindu mythology. It's frequently used in his TikTok clips and dance edits, and the hashtag #แสงอุษา recurs throughout his recent posts.
Yes — his posts use the hashtag #streetmasterถนนคนโชว์, the Thai dance-battle show Street Master. He performed his Thai-fusion stage looks on the program, which helped push tracks like สามเศียร and แสงอุษา to a wider TikTok audience.
His content tags #bangkokpride2026 and #ลงกาไพรด์ราไดซ์, tying him to the 2026 Bangkok Pride celebration. ลงกาไพรด์ราไดซ์ (Langka Pride-radise) plays on the Ramayana's Lanka and has become one of his Pride-season anthems on TikTok.
He's based in Thailand, with most of his filming and live work centered around Bangkok and historical sites like Ayutthaya — recent clips are tagged #ayutthaya and #thailand. About 73% of his audience is also Thai, with smaller pockets in the US, France and South Korea.
He frequently credits the Thai costume duo @ตามมาแกง x Chomryyo, who design the elaborate Thai-inspired outfits he wears in performances and music videos. Several of his recent captions are tributes thanking them for the looks.
TikTok is by far his bigger platform, accounting for the large majority of his roughly 9M total following, while Instagram sits closer to 1.2M. His TikTok engagement also runs well above the typical musician benchmark, around three times the category median.
His TikTok and Instagram bios list a business email at tachayawhiteline@gmail.com, along with Thai phone contacts for his management team (คุณน้ำมนต์, คุณเฮง and คุณโฮม). As a Mega-tier creator, his TikTok branded videos sit in the high five-figure to low six-figure USD range.
His audience skews female (around 61%) and young, with roughly three-quarters between 18 and 34. Thailand makes up about 73% of viewers, but he also pulls a notable Thai-diaspora and K-pop-adjacent following from the US, France and South Korea.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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