Kendallrae

About Kendallrae

Kendall Rae is a Colorado-based true crime YouTuber and podcaster who has built a multi-million subscriber audience around a distinctly advocacy-driven approach to the genre. Rather than treating cases as entertainment puzzles, she centers victims and their families — a philosophy she states explicitly in her channel description and reinforces through her nonprofit, Higher Hope, which she founded to provide direct support to those affected by violent crime. She co-hosts the Mile Higher Podcast alongside her husband Josh Thomas, and also helms True Crime Krauss and The Sesh Podcast, giving her a diversified audio footprint beyond YouTube. Her case selection leans toward underreported stories — missing persons, domestic homicide, fraud — covered with documentary-style depth and editorial commentary.

Her audience skews heavily female and trends older than typical YouTube demographics, with a strong concentration in the 25–54 range — a cohort that responds well to longer-form investigative content and has real purchasing power. Her sponsor mix reflects this positioning precisely: mental health platforms like BetterHelp and NOCD, debt-relief services, and nutrition brands align tightly with an audience navigating adult stressors. Engagement rates running well above category median suggest a community that participates rather than just watches. As true crime continues maturing from shock-value content toward reform-minded storytelling, Kendall Rae's victim-first brand and nonprofit credibility give her a durable lane that should attract cause-aligned and wellness-adjacent sponsors.

Why brands partner

Kendallrae reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Media / Podcast, Nonprofit / Advocacy, a clear signal of fit for brands in those categories. Demonstrated partners include Whatnot and BetterHelp. Engagement on YouTube runs around 4.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows truecrime content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Media / Podcast and related categories, Kendallrae offers a defined, creative-fit audience rather than broad, low-intent impressions.