Kelx44

Kelx44 shares the code KELX for 15% off at Dermstore, promoted directly in both their Instagram and TikTok bios. Followers can use it to shop skincare, makeup, and beauty products from the retailer via the link in Kelx44's profile.

Kelx44 positions their content at the intersection of clean beauty — products formulated without harsh or potentially harmful ingredients — and luxury beauty, spotlighting high-end skincare and makeup. The combination targets an audience that refuses to trade ingredient integrity for prestige aesthetics.

Kelx44 self-identifies using hashtags like #canadianbeauty and #canadiancontentcreator across their posts, presenting a distinctly Canadian perspective on beauty culture. Despite attracting a largely US-based audience, the Canadian creator identity is a consistent part of their brand positioning.

Beekman 1802, the well-known goat milk skincare brand, appears in Kelx44's top hashtags, signaling a brand relationship or regular feature in their content. It's a natural fit for Kelx44's clean beauty angle given Beekman 1802's emphasis on gentle, farm-to-skin formulations.

Yes, Kelx44 explicitly tags themselves as a #ugccreator, meaning they produce brand-aligned content designed to look and feel organic rather than like traditional advertising. Brands in the beauty and skincare space often use UGC creators like Kelx44 to generate authentic-feeling assets for the brand's own channels.

Kelx44's Instagram bio directly invites collaborations via DM or email, signaling they are actively seeking brand partnerships. As a UGC creator already partnered with retailers like Dermstore, they work with brands across clean beauty, luxury skincare, and luxury makeup categories.

Kelx44's confirmed brand partnerships and features include Dermstore as a retail partner and Beekman 1802 as a recurring skincare focus. Their consistent use of hashtags like #luxurybeauty, #luxuryskincare, and #luxurymakeup signals an ongoing emphasis on premium-tier products throughout their content.

Kelx44's Instagram is firmly a beauty and skincare destination, while their YouTube channel — which is actually their largest platform by audience size — leans toward entertainment and compilation-style content. This makes Kelx44 a cross-niche creator who serves distinct content types depending on the platform.

Kelx44 maintains a presence on YouTube, Instagram, and TikTok, with YouTube carrying the largest share of their total audience. Their Instagram delivers notably strong engagement relative to the beauty category average, making it an especially attractive channel for brand partnerships.

Kelx44's audience skews female and is concentrated in the 18–34 age range, aligning well with the clean and luxury beauty market. The majority of their viewers are based in the United States, with meaningful secondary audiences in the United Kingdom and India.