United States
Dr. Kelly Casperson is a board-certified urologic surgeon and sex educator based in the United States whose digital presence has grown into one of the more substantive medical voices in the women's hormonal health space.
Total Followers +2.5%
602K
Across YouTube, Instagram
Primary Platform
YouTube
49K followers · 8% of audience
Engagement
6.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $8.3K–$19K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +2.5% | +2K +0.4% | +0 +0.0% | +3K |
| Last 30 days | +5K +9.8% | +10K +1.9% | +0 +0.0% | +15K |
| Last 90 days | +10K +20.3% | +64K +11.6% | +0 +0.0% | +74K |
| Last 365 days | +10K +20.3% | +64K +11.6% | +0 +0.0% | +74K |
Daily follower snapshots from CreatorDB's longitudinal index.
Dr. Kelly Casperson is a board-certified urologic surgeon and sex educator based in the United States whose digital presence has grown into one of the more substantive medical voices in the women's hormonal health space. Operating under the handle @kellycaspersonmd, she channels her clinical expertise — rooted in urology and sexual medicine — into accessible content that directly challenges long-standing myths about menopause, hormone replacement therapy, and female sexual function. Her podcast, 'You Are Not Broken,' extended her reach well beyond a traditional medical audience, and two bestselling books have solidified her standing as both a practitioner and a public health communicator. Her content style is notably candid and evidence-grounded, referencing clinical data on topics like testosterone therapy, bone health, and estrogen without the hedging typical of mainstream health media.
Her audience skews heavily female and spans a wide age range, with meaningful representation from both younger women in their twenties and older women in the perimenopause and menopause window — a cross-generational reach that reflects the breadth of her subject matter rather than a single demographic hook. Engagement on YouTube runs well above category norms, suggesting her long-form educational content resonates deeply with viewers actively seeking clinical clarity rather than passive entertainment. This positions Dr. Casperson favorably for partnerships in women's health supplements, diagnostics, telehealth platforms, and pharmaceutical-adjacent brands navigating the growing menopause market. As institutional medicine slowly catches up to patient demand around midlife hormonal care, her role as a physician-educator with an established audience and a consistent publishing cadence gives her durable influence in a space that is expanding rapidly.
Kellycaspersonmd reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fitness and related categories, Kellycaspersonmd offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kellycaspersonmd's tier (Mid, 602K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Dr. Kelly Casperson is a board-certified urologic surgeon who has focused her practice on hormones, sexual health, and midlife wellness for women. She is also a trained sex educator — an unusual combination within urology that distinguishes both her clinical work and her educational content online.
"You Are Not Broken" is Dr. Casperson's podcast dedicated to women's sexual health, hormone therapy, and navigating midlife. She uses it to dismantle fear-based myths around menopause and HRT with science-backed conversations, and it has become a flagship part of her brand alongside her YouTube channel.
Yes, Dr. Casperson has authored two bestselling books on women's hormonal health and sexuality. Her written work extends the same mission as her podcast and social channels — helping women cut through medical misinformation and advocate more effectively for themselves with their doctors.
The Casperson Clinic is Dr. Kelly Casperson's own medical practice, where she serves as both CEO and practicing urologic surgeon. The clinic specializes in hormones, sexual health, and midlife wellness, translating the advocacy she shares online into direct patient care.
Dr. Casperson argues that "menopause" technically describes just one moment — 12 months after a woman's last period — while the hormonal transition women live through spans many years before and after that point. She explored this framing in depth in episode 382 of her podcast, making the case for broader, more accurate language around the midlife transition.
Dr. Casperson is a vocal advocate for recognizing testosterone as a relevant part of women's hormonal health, not only men's. She has specifically highlighted that only three countries currently have commercially available testosterone products dosed for women, framing it as a significant and underreported gap in female pharmaceutical care.
Dr. Casperson consistently challenges widespread fear around hormone replacement therapy, arguing that estrogen and related hormones can be safe and appropriate for many women in perimenopause and menopause. Her content is built around helping women have less fear-driven, more informed conversations with their own doctors rather than defaulting to avoidance.
Alcohol and its effects on women's wellbeing is a recurring content thread for Dr. Casperson, particularly how it can interact with hormones and bone health during midlife. She approaches the topic with clinical nuance rather than a blanket prohibitionist message, which fits her broader style of giving women data to make their own decisions.
Perimenopause — the hormonal transition that precedes menopause — can begin years before a woman's final period, and Dr. Casperson's content speaks directly to that earlier window. A substantial share of her audience is women in their late 20s and 30s who are experiencing hormonal symptoms but have struggled to find credible, plain-language information about what's happening to their bodies.
Dr. Casperson is active on both platforms, with Instagram holding her largest follower base and YouTube showing significantly faster recent growth with engagement well above the health-creator category average. Her YouTube channel functions as her long-form educational hub, while Instagram serves as her primary day-to-day community touchpoint.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kellycaspersonmd · YouTube
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