United States
Keith Lee is a U.S.-based food review creator who built one of the most culturally resonant food franchises on short-form video through a straightforward formula: honest, expressive reactions to real food at real restaurants.
Total Followers +0.1%
20.2M
Across Instagram, TikTok
Primary Platform
YouTube
2.8M followers · 14% of audience
Engagement
8.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $33K–$78K / IG post
Lee and his wife Ronni appeared on the Vox Media Podcast Stage in Austin to announce the show, which will follow the family across food tours spanning 30+ cities in 10 countries, with a planned spring 2026 debut.
Lee joined the 22-location Asian-inspired fast-casual chain in a multi-year partnership, celebrating with a fan pop-up at its Dallas location on March 6.
The festival, planned for May 16 in New Orleans, centers on overlooked local restaurants, community, and family — a live extension of the 'Keith Lee Effect.'
Lee won the top creator honor at TikTok's first-ever U.S. awards ceremony in December 2025, capping a year that also included spots on the TIME100 Creators List and The Hollywood Reporter's Most Influential Creators.
The Hollywood Reporter broke the news that Lee and his company FamiLEE Media signed with UTA in all areas, with the agency looking to expand his footprint in touring, consumer products, and branded content.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +8K +0.3% | +0 +0.0% | +0 +0.0% | +8K |
| Last 30 days | +12K +0.4% | +0 +0.0% | +0 +0.0% | +12K |
| Last 90 days | +10K +0.4% | +0 +0.0% | +0 +0.0% | +10K |
| Last 365 days | +10K +0.4% | +0 +0.0% | +0 +0.0% | +10K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Hyundai USA Automotive | Long-term partnership | 2025–Long-term | — | |
| Hellmann's Food & Beverage | Sponsored content | TikTok | 2025 | — |
| Microsoft Technology | Sponsored content | 2025 | — | |
| Royal Caribbean Travel | Sponsored content | TikTok | 2025 | — |
Keith Lee is a U.S.-based food review creator who built one of the most culturally resonant food franchises on short-form video through a straightforward formula: honest, expressive reactions to real food at real restaurants. He rose sharply on TikTok around 2022–2023 by spotlighting small and local eateries — often obscure spots that saw dramatic surges in foot traffic following his coverage, a phenomenon widely dubbed the 'Keith Lee effect.' His reviews are anchored in authenticity rather than culinary credentials, delivered with a warm, family-oriented personality reinforced by his frequent references to faith and his role as a married father of three. The community he's cultivated, branded 'the FamiLee,' reflects that personal identity as much as any content category.
His engagement rates run well above category norms, suggesting an audience that actively participates rather than passively scrolls — a durable asset that has attracted brand partners across categories well outside food, including Hyundai, Microsoft, Hellmann's, and Royal Caribbean. That sponsor breadth signals how brands are reading him: less as a niche food critic and more as a mainstream lifestyle voice with broad household appeal. His audience skews heavily male and concentrates in the 25–44 age band, which is a distinctive demographic profile for a food-focused creator and likely explains advertiser interest from automotive and tech categories. As his YouTube presence scales alongside his TikTok base, his positioning as a cross-platform family and lifestyle brand partner — with food as the entry point — looks increasingly durable.
Keith_Lee125 reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Automotive, Food & Beverage, Technology, a clear signal of fit for brands in those categories. Demonstrated partners include Hyundai USA and Hellmann's. Engagement on YouTube runs around 8.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Automotive and related categories, Keith_Lee125 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Keith_Lee125's tier (Mega, 20.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The FamiLee is Keith Lee's name for his fan community — a deliberate play on his last name and the word "family." It appears in both his TikTok and Instagram bios alongside the fact that he's a married father of three, and it reflects the tight-knit, personal tone he brings to all of his content.
Yes — Keith Lee's reviews have a well-documented reputation for sending local and independent restaurants surging with new customers almost overnight. His TikTok following alone runs into the tens of millions, and his unscripted, genuine reaction style tends to drive immediate real-world foot traffic rather than just passive views, making a single video genuinely business-changing for smaller spots.
Keith Lee regularly shares running content — including 5K runs logged on Strava — alongside his food reviews, showing a fitness side that balances his food-tasting lifestyle. Hashtags like #runwithme and #strava appear frequently in his posts, and he treats running as a personal passion he shares openly with the FamiLee rather than keeping it separate from his food brand.
Yes — Keith Lee has an active partnership with Hyundai USA, specifically featuring the electric IONIQ 9 model. He's framed the brand deal around his family-first identity, describing his household as a "Hyundai family," which keeps the sponsorship feeling organic to his personal content rather than a straight advertisement.
Yes — Keith Lee attended Cannes as part of a Microsoft partnership, posting content tagged #microsoftpartner during the trip. He kept his signature food-review format running even at the international festival, blending the brand activation with the style his audience already expects.
Keith Lee has worked with Hellmann's as a brand partner under the #hellmannspartner tag, fitting naturally into his food-critic content world. It's part of a broader pattern where he pairs with food and lifestyle brands that can be woven into reviews or everyday eating moments rather than feeling out of place with his channel.
Keith Lee has a partnership with Royal Caribbean tied specifically to the Legend of the Seas ship, tagged #royalpartner and #legendoftheseas. The collab extends his brand beyond restaurant reviews into travel and experience content, which fits the lifestyle angle he's been building alongside his food work.
Yes — Keith Lee handles brand inquiries through FamiLee Mgmt, his own management entity named after his fan community. He is also signed with United Talent Agency (UTA), one of the largest talent agencies in Hollywood, signaling that his career has expanded well beyond social media content creation.
Keith Lee built his audience through honest, unscripted food reviews on TikTok that felt more like a trusted friend's recommendation than a polished food-media segment. His focus on local and independent restaurants — combined with reactions that were visibly genuine — resonated widely, and his reviews became known for delivering real, measurable business boosts to the spots he featured.
Keith Lee has over 17 million followers on TikTok, putting him among the largest food-focused creators on the entire platform. Combined with a multi-million Instagram following, his total reach places him firmly in the Mega creator tier — a level where a single sponsored post reaches an audience comparable to a national TV ad buy.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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