Canada
Kaylieestewart is a Canada-based lifestyle and wellness creator whose content spans personal style, skincare, home decor, and life milestones — most notably her documented pregnancy journey, which became a defining chapter in her audience relationship.
Total Followers -0.0%
1.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
102K followers · 7% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $5.8K–$13K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +231 +0.1% | +0 +0.0% | +231 |
| Last 30 days | +0 +0.0% | -654 -0.2% | +0 +0.0% | -654 |
| Last 90 days | +0 +0.0% | -2693 -0.7% | +0 +0.0% | -2693 |
| Last 365 days | +0 +0.0% | -2693 -0.7% | +0 +0.0% | -2693 |
Daily follower snapshots from CreatorDB's longitudinal index.
Kaylieestewart is a Canada-based lifestyle and wellness creator whose content spans personal style, skincare, home decor, and life milestones — most notably her documented pregnancy journey, which became a defining chapter in her audience relationship. Active across TikTok, Instagram, and YouTube, she built her largest following on TikTok, where her engagement rate runs well above category norms, reflecting genuine audience investment rather than passive viewership. Beyond short-form video, she hosts the Hot Girl Energy podcast, an extension of the motivational, self-improvement tone that runs through much of her content and reinforces her positioning as a lifestyle voice rather than a single-topic creator. She is represented by MVE Talent, signaling a professionally managed career with structured brand partnerships.
Her audience skews heavily female and falls almost entirely in the 18–44 range, with the core 18–34 cohort making up the majority — a demographic advertisers in beauty, wellness, and consumer lifestyle actively target. Casetify has appeared as a named partner, consistent with the kind of aspirational, product-forward collaborations her content supports. With rate card positioning in the mid-to-upper macro band and strong TikTok pull, she is well-suited for brands looking to reach English-speaking millennial and Gen Z women across North America and the UK. As her podcast grows and her motherhood content matures, she is positioned to deepen loyalty among a slightly older audience segment entering new life stages alongside her.
Kaylieestewart reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Tech accessories, a clear signal of fit for brands in those categories. Demonstrated partners include CASETiFY. Engagement on YouTube runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in Tech accessories and related categories, Kaylieestewart offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kaylieestewart's tier (Macro, 1.5M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Kaylie Stewart hosts the Hot Girl Energy Podcast, which she promotes across her social platforms under the handle @hotgirlenergypodcast. The podcast extends her lifestyle and wellness brand into longer conversational content, catering to her predominantly young female audience. It is one of the main ways she builds community beyond short-form video.
Kaylie publicly documented a prepping for pregnancy journey on her platforms, sharing the experience with her audience around late 2025. In a follow-up post reflecting on that content roughly a year later, she described the journey as having been worth it, strongly suggesting a successful outcome. Pregnancy and early-motherhood topics have since become part of her personal lifestyle content mix.
Around late 2025, Kaylie shared a candid content series documenting her preparation for pregnancy, making it one of the most personal arcs she has put on her channels. She revisited the series a year later, noting how worthwhile the journey turned out to be. The content resonated strongly with her core audience of women aged 18 to 34 who follow her for wellness and life-stage content.
Yes, Kaylie Stewart has a paid partnership with Casetify, the phone case and tech accessories brand. She has promoted Casetify products — including during Black Friday campaigns — through sponsored posts on TikTok and Instagram. Casetify is one of the named brand collaborations that shows up consistently in her content.
Yes, Kaylie Stewart is represented by MVE Talent, as listed in her official TikTok bio alongside a dedicated business email. Brands and agencies looking to work with her on sponsored content typically reach out through MVE Talent for partnership discussions.
On TikTok, Kaylie posts a mix of lifestyle, wellness, and personal content — covering skincare routines, cooking, home decor, travel, and motivational topics. She also weaves in personal milestones like her pregnancy journey, which has made her page feel distinctly diary-like alongside the how-to content. TikTok is her largest platform by follower count by a significant margin.
Kaylie covers skincare, cooking, fitness motivation, and general healthy lifestyle content, often blending these topics into a broader lifestyle format rather than keeping them siloed. Her wellness content sits alongside home decor, travel vlogs, and personal life updates, giving her channel a well-rounded everyday-life feel. Her audience skews heavily female, suggesting her wellness content resonates particularly with women in their twenties and thirties.
Yes, Kaylie Stewart is based in Canada. Despite her Canadian roots, the majority of her audience is located in the United States, with secondary audiences in Canada itself, the United Kingdom, and other English-speaking markets.
Kaylie Stewart has crossed the one million follower mark on TikTok, making it her biggest platform by a notable margin. Her TikTok engagement rate runs well above the average for lifestyle creators in her category, reflecting strong audience connection with her content style.
Kaylie Stewart is active on TikTok, Instagram, and YouTube, with TikTok being her largest platform and the one she updates most frequently. She also hosts the Hot Girl Energy Podcast, which she cross-promotes through her social channels. Her total combined following puts her comfortably in the Macro creator tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kaylieestewart · YouTube
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