United States
Kaylee Ricciardi is a Southern California-based creator and lifestyle personality whose professional identity spans luxury real estate, event coordination, and content creation.
Total Followers -0.3%
135K
Across Instagram
Primary Platform
YouTube
135K followers · 100% of audience
Engagement
0.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.7K–$6.8K / IG post
Ricciardi debuted as one of three new cast members at the Newport Beach office, blending her backgrounds in luxury real estate, modeling, and high-end event coordination.
In an exclusive interview, she detailed her niche business securing luxury festival-season rentals for VIP and celebrity clients, and her ongoing advisory role for homeowners looking to optimize short-term rental properties.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 135,014 | -351 | 0.5% | 1.6 | 7 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -351 -0.3% | +0 +0.0% | +0 +0.0% | -351 |
| Last 90 days | -1242 -0.9% | +0 +0.0% | +0 +0.0% | -1242 |
| Last 365 days | -1242 -0.9% | +0 +0.0% | +0 +0.0% | -1242 |
Daily follower snapshots from CreatorDB's longitudinal index.
Kaylee Ricciardi is a Southern California-based creator and lifestyle personality whose professional identity spans luxury real estate, event coordination, and content creation. Her affiliation with The Oppenheim Group — the high-profile Los Angeles brokerage associated with Netflix's real-estate reality programming — grounds her in an upscale, aspirational world, while her vacation-rental and event-coordination work extends that positioning into experiential luxury. On Instagram, where she maintains a mid-tier following, she blends the polished aesthetics of the Orange County real estate market with a candid, self-aware voice — her own bio pointedly noting that "Instagram is not real life," signaling authenticity as a deliberate counterpoint to the curated glamour of her professional milieu.
Her audience skews heavily toward millennial women in the 25–34 range, a demographic well aligned with aspirational lifestyle content, real estate interest, and event culture. A recurring Burning Man presence signals a festival-savvy, experience-driven community around her — a bohemian edge that meaningfully distinguishes her from the pure luxury-real-estate crowd. Operating through Cooee Agency, she has a formalized creator-partnership structure suited to travel, hospitality, and lifestyle brands. Engagement sits below the category median, likely reflecting a following partially built on The Oppenheim Group's broader platform rather than standalone content growth, but her multi-hyphenate positioning offers brands a credible, lifestyle-integrated entry point into Southern California's affluent millennial market.
Kayleericciardi reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a lifestyle creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in lifestyle and related categories, Kayleericciardi offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kayleericciardi's tier (Mid, 135K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Kaylee Ricciardi is a real estate agent at The Oppenheim Group's Orange County office, which she references in her Instagram bio as "Selling the OC @theoppenheimgroup." The Oppenheim Group is the luxury brokerage made famous by the Netflix series Selling Sunset and its Orange County spinoff, Selling the OC.
Kaylee Ricciardi works at The Oppenheim Group's Orange County office — the same brokerage that Netflix's Selling the OC is built around — and her own Instagram bio uses the phrase "Selling the OC." Her real estate career and creator presence put her squarely in the world the show spotlights, even if a featured cast role isn't confirmed in her public bio.
Kaylee Ricciardi identifies herself as a creator at Cooee Agency in her Instagram bio, indicating a formal agency relationship for her content work. This sits alongside her real estate career and her Director of Partnerships title, pointing to someone who operates at the intersection of luxury lifestyle content and brand collaboration.
Yes, Burning Man is a recurring theme in Kaylee Ricciardi's content — #burningman2026 is among her top Instagram hashtags. The annual arts and culture festival in Nevada's Black Rock Desert fits the eclectic, experience-driven tone that runs alongside her luxury real estate and lifestyle posts.
Kaylee Ricciardi opens her Instagram bio with "Instagram is not real life 🐒," a pointed disclaimer that the curated aspirational feed she shares doesn't represent everyday reality. For a creator whose content blends luxury real estate, travel, and event coordination, it reads as a self-aware acknowledgment of how polished social media can be.
Kaylee Ricciardi lists Director of Partnerships as one of her professional titles alongside her real estate and event work. The role points to her involvement in brokering brand relationships and collaborations, a natural extension of both her creator profile and her position at a high-profile brokerage.
Yes, vacation rental management is listed directly in Kaylee Ricciardi's Instagram bio alongside her luxury real estate sales at The Oppenheim Group OC. It rounds out a broader portfolio in hospitality and lifestyle that she documents across her social platforms.
Event coordination is one of several roles Kaylee Ricciardi holds alongside real estate sales, vacation rental management, and content creation. Her lifestyle-forward presence and Director of Partnerships position suggest her events work is likely tied to luxury, brand, or real estate-adjacent experiences in the Southern California market.
Kaylee Ricciardi is based in the United States, with her real estate career centered in Orange County, California through The Oppenheim Group's OC office. The overwhelming majority of her Instagram audience is also US-based, reflecting a domestic following built around the Southern California lifestyle she documents.
Kaylee Ricciardi has built an Instagram audience of over 130,000 followers, placing her in the Mid-tier creator range. Her audience skews female and is concentrated in the 25–34 age bracket, a demographic that aligns well with luxury real estate, travel, and lifestyle content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kayleericciardi · YouTube
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