United States
Kayla, known online as @kaylamalecc, is a US-based TikTok creator who has built a mega-tier following through casual, self-aware short-form content.
Total Followers -0.6%
16.8M
Across TikTok
Primary Platform
TikTok
16.8M followers · 100% of audience
Engagement
9.4%
vs. 1.5% category median
Sponsorship Tier
Mega
NBC News covered the widespread outpouring of support Kayla received after Johnson pleaded guilty in court, following her April 2025 viral TikTok and YouTube videos alleging physical and emotional abuse during their nine-month relationship.
Malecc uploaded a lengthy YouTube video and series of TikToks publicly detailing alleged physical abuse — including a broken jaw — by ex-boyfriend and fellow influencer Evan Johnson, generating significant media coverage and fan support.
Spencer's announced the first exclusive body jewelry collaboration with Kayla, developed around her personal piercing style and made with hypoallergenic titanium. The partnership has since expanded, with her current TikTok bio promoting a fourth Spencer's x Kayla drop now available in stores and online.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 16,800,000 | -102K | 9.4% | 2.1 | today |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -102480 -0.6% | +0 +0.0% | +0 +0.0% | -102480 |
| Last 90 days | -97440 -0.6% | +0 +0.0% | +0 +0.0% | -97440 |
| Last 365 days | -97440 -0.6% | +0 +0.0% | +0 +0.0% | -97440 |
Daily follower snapshots from CreatorDB's longitudinal index.
Kayla, known online as @kaylamalecc, is a US-based TikTok creator who has built a mega-tier following through casual, self-aware short-form content. Her posting style — stripped-back captions, a single-hashtag approach, and an unfiltered conversational tone — is characteristic of Gen Z-native creators who depend on personality and algorithmic reach rather than polished production. Her audience skews predominantly female and concentrates heavily in the 18-to-34 age bracket, with the large majority based in the United States, giving her a domestically rooted but English-speaking international reach across Canada, the UK, and beyond.
Kaylamalecc reaches an audience concentrated in United States primarily through YouTube, and is best activated via TikTok branded content. Their sponsorship history skews toward Retail / Merchandise, a clear signal of fit for brands in those categories. Demonstrated partners include Spencer's. Engagement on YouTube runs around 9.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Retail / Merchandise and related categories, Kaylamalecc offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kaylamalecc's tier (Mega, 16.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Spencer's x Kayla is an ongoing merchandise collaboration between Kaylamalecc and Spencer's, the pop-culture and novelty retail chain found in malls across the United States. The partnership has produced multiple drops, with Kaylamalecc actively promoting the fourth installment — Spencer's x Kayla 4 — directly in her TikTok bio, signaling how central the deal is to her personal brand.
At least four, with the fourth drop — Spencer's x Kayla 4 — confirmed as the most recent as of mid-2026 based on her TikTok bio. Reaching a fourth installment with a major brick-and-mortar retail partner is a strong signal of sustained commercial demand and fan purchasing behavior.
Yes — Kaylamalecc specified in her TikTok bio that Spencer's x Kayla 4 is available both in Spencer's physical store locations and online. That dual availability gives fans across the US the option to grab it in-mall or order from home, broadening the reach beyond a typical online-only creator drop.
Kaylamalecc posts casual, relatable short-form content built around personal storytelling and candid reactions — her video titles include things like "sorry dad," "welp…," "top 10 worst experiences," and "i am spider-man." Her signature style leans on minimal, often cryptic captions that keep viewers curious and drive heavy comment activity.
Kaylamalecc's engagement rate runs at many times the category median for creators at her follower level — a gap that typically signals an audience that actively responds rather than passively scrolls past. Creators rooted in personal, relatable storytelling tend to generate more comments and shares per view than those in passive content categories, and her numbers reflect that dynamic clearly.
Yes, Kaylamalecc maintains a YouTube presence alongside her dominant TikTok following. For Mega-tier creators at her scale, YouTube typically functions as a space for longer-form content that deepens the connection with fans who want more than what short clips allow.
Yes — women make up the majority of Kaylamalecc's audience, with the largest single age group being 18-to-24-year-olds, followed closely by the 25-to-34 bracket. That skew toward young adult women is exactly the demographic that makes her Spencer's partnership a natural fit, given Spencer's core customer base.
The most prominent confirmed partnership in Kaylamalecc's portfolio is her ongoing deal with Spencer's, which has produced at least four merchandise collections sold in stores and online. Her Mega-tier reach combined with engagement rates that far exceed category averages positions her squarely in the tier that major retail brands compete to work with.
Kaylamalecc has well over 16 million followers on TikTok, placing her in the Mega tier of creators. What makes the number especially notable is that her engagement rate dwarfs what creators her size typically see, suggesting a fanbase that is genuinely invested rather than just casually subscribed.
Kaylamalecc is based in the United States, and the majority of her audience is also American. Her reach extends into Canada, the United Kingdom, India, and Mexico, reflecting the global spread that top TikTok creators at her tier routinely build.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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