Thailand
Kaykai Salaider, whose real name is Nutticha Namwong, is a Thai entertainment creator who has built one of Southeast Asia's largest YouTube followings since…
Total Followers -0.5%
23.2M
Across YouTube, Instagram
Primary Platform
YouTube
17.2M followers · 74% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $72K–$168K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -122102 -2.0% | +0 +0.0% | -122102 |
| Last 90 days | +98K +0.6% | -149036 -2.5% | +0 +0.0% | -50996 |
| Last 365 days | +98K +0.6% | -149036 -2.5% | +0 +0.0% | -50996 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| mocconathailand_official Sponsorship | Sponsored content | Feb 2026 | — | |
| ninjakitchen.th Sponsorship | Sponsored content | Aug 2025 | — |
Kaykai Salaider, whose real name is Nutticha Namwong, is a Thai entertainment creator who has built one of Southeast Asia's largest YouTube followings since uploading her first video in August 2016. Based in Thailand and creating primarily in Thai, she crossed the million-subscriber mark within her first year on the platform and continued an unusually steep climb through 2018 and 2019 — a trajectory she still memorializes in her own channel description. Her content sits at the intersection of comedy skits, lifestyle vlogs, couple-and-friends scenarios, light challenges, and the occasional music cover, all delivered with the playful, character-driven tone signaled by her 'Just for fun' self-classification and the unicorn-and-heart emoji palette on her Instagram bio.
Kaykai Salaider operates in the Thai mainstream entertainment lane — comedy skits, couple/vlog content, music covers and lifestyle challenges aimed at a broad 'just for fun' audience. That positioning makes her a natural fit for FMCG categories that rely on mass reach: F&B, QSR and delivery, home appliances, beauty, mobile gaming, telco, and tourism/lifestyle apps. Audience is overwhelmingly Thailand-based with secondary spill into Korea, Taiwan, Japan and the US, skewing slightly male and concentrated in the 18–34 spending bracket. Engagement runs roughly triple the category median, signaling durable fan attention despite a slower upload cadence. Recent sponsorship history confirms the profile, with integrations for Moccona Thailand (coffee) and Ninja Kitchen Thailand (home appliances), alongside prior tie-ups with Klook and Tower of Fantasy.
Benchmark estimates for a creator at Kaykai Salaider's tier (Mega, 23.2M combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
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Her real name is Nutticha Namwong, as confirmed in her own Instagram bio where she signs off as 'Kaykai Nutticha Namwong'. 'Kaykai' (เก๋ไก๋) is the nickname she goes by online and across all of her social platforms.
Kaykai uploaded her very first video on 31 August 2016, a date she lists in her own YouTube channel description. From there she hit 1 million subscribers in May 2017 and crossed 10 million by March 2019, one of the fastest growth runs ever for a Thai YouTuber.
She is consistently ranked among the top Thai YouTubers, sitting in the Mega tier with more than 17 million YouTube subscribers and over 23 million followers across platforms. Around 88% of her audience is based inside Thailand, which makes her one of the most domestically dominant creators in the country.
Her channel mixes vlogs, couple content, comedy challenges, prank-style skits and the occasional music cover, which is why YouTube classifies it as 'Just for fun' entertainment. Recent uploads lean heavily into playful day-in-the-life clips and on-location bits with friends rather than tutorials or talking-head videos.
Yes — her recent hashtag history includes #TowerOfFantasy and #TOFTH, which indicates she ran a paid campaign with the Tower of Fantasy Thailand launch. Game integrations like this are common for Thai mega-creators because of the country's strong mobile gaming audience.
Her caption history shows campaign hashtags for #KlookTH, #AllCafé, #AllMember and #7Delivery, all tied to 7-Eleven Thailand's loyalty and delivery ecosystem. Travel-booking partner Klook has also used her for tourism-style brand pushes.
Her most recent declared brand deals include Moccona Thailand (Instagram, early 2026) and Ninja Kitchen Thailand (Instagram, mid-2025). Both fit the lifestyle and at-home content angle she has been leaning into on Instagram.
As of May 2026, her last upload on both YouTube and Instagram is around two months old, and her 30-day Instagram following has dipped slightly. She has historically taken extended breaks between content waves, so a quiet stretch is not unusual for her release pattern.
Yes. Roughly 88% of her followers are based in Thailand, with small secondary pockets in the United States, South Korea, Taiwan and Japan. That makes her a strong fit for brands targeting domestic Thai consumers rather than global campaigns.
Yes — her engagement runs at roughly 4.7% on YouTube, which is well above the typical category baseline of around 1.5% for creators at the Mega tier. That above-average rate is one reason her sponsor rate card sits in the top bracket for Thai influencers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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