Mexico
Kauê Penna is a Brazilian performer based in Mexico and a member of Santos Bravos (STBV), a Latin act that built its following with roots tracing back to The Voice Kids Brasil.
Total Followers +4.2%
759K
Across Instagram
Primary Platform
759K followers · 100% of audience
Engagement
15.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $11K–$27K / IG post
Kauê and his bandmates opened three nights of Shakira's Las Mujeres Ya No Lloran World Tour residency at Iberdrola Music, Madrid, alongside acts like Nathy Peluso and Amaia.
The group appeared as invited guests of Iglesias at Parque Fundidora, their largest live audience to date, and later joined him on stage.
Less than a year after their debut, the HYBE Latin America group took home two major youth-voted awards.
Santos Bravos dropped their first extended play on March 13, 2026, which subsequently marked the group's first entry on a U.S. Billboard chart.
Formed via the HYBE Latin America reality series, Santos Bravos debuted at Mexico City's Auditorio Nacional with single '0%'; Kauê was selected as main vocalist.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 758,623 | +32K | 15.4% | — | 2 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +32K +4.2% | +0 +0.0% | +0 +0.0% | +32K |
| Last 90 days | +202K +26.7% | +0 +0.0% | +0 +0.0% | +202K |
| Last 365 days | +202K +26.7% | +0 +0.0% | +0 +0.0% | +202K |
Daily follower snapshots from CreatorDB's longitudinal index.
Kauê Penna is a Brazilian performer based in Mexico and a member of Santos Bravos (STBV), a Latin act that built its following with roots tracing back to The Voice Kids Brasil. Despite being classified under Instagram's broad "public figure" umbrella, his content orbits music, performance, and fan interaction — with dance videos and behind-the-scenes glimpses forming the core of his feed. What sets him apart is the cross-cultural dimension of his fanbase: a Weverse Magazine profile conducted in Korean and documented activities in South Korea signal that Santos Bravos has deliberately cultivated a K-pop-adjacent audience structure, complete with organized fandoms and platform infrastructure more typical of idol acts than traditional Latin pop artists.
His audience skews heavily Portuguese-speaking — Brazil and Portugal together account for the majority of followers — with a meaningful Mexican contingent that reflects his current base and regional touring activity, evidenced by posts thanking Guatemala crowds and Spotify Mexico. The 25–34 age bracket dominates, and a slight female majority is consistent with the devoted, community-driven fan culture the group has intentionally built. Engagement running roughly ten times the category median underlines how tight-knit that following is. As Latin acts continue to find footing on K-pop-oriented platforms and in Asian markets, Santos Bravos and Kauê are relatively early movers in that cross-regional positioning — making him an attractive partner for brands targeting bilingual, culturally fluid audiences across Latin America and beyond.
Kauepenna reaches an audience concentrated in Mexico primarily through Instagram, and is best activated via Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 15.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Mexico-focused brands in music and related categories, Kauepenna offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kauepenna's tier (Mid, 759K combined followers, Mexico). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Santos Bravos (abbreviated STBV) is the group that Kauepenna — whose given name is Kauê — is a member of, and it is the central identity behind virtually all of his social content. What makes the group unusual is their official presence on Weverse, a fan-community platform almost exclusively used by K-pop acts, signaling a deliberate crossover into Korean pop culture spaces.
#thevoicekidsbrasil is one of Kauepenna's most consistently used hashtags, pointing to a direct and prominent connection with the Brazilian edition of the show. This early national TV exposure in Brazil helps explain why Brazilian fans make up by far the largest share of his Instagram audience.
Yes. A post in Kauepenna's feed references a Santos Bravos 내한 인터뷰 — literally a Korea-visit interview — conducted in Korean for Weverse Magazine. The group's willingness to do press in Korean underscores how seriously they are cultivating a fanbase there.
Weverse is the fan-engagement platform built specifically around K-pop artists, so Santos Bravos holding an official presence there is a meaningful signal of their crossover appeal with Korean pop culture audiences. Kauepenna reinforces this by regularly using Korean-language hashtags like #위버스 and #위버스매거진 alongside his Portuguese and Spanish content.
During Santos Bravos' Korea visit, Kauê was featured in Weverse Magazine under his Korean-transliterated name 카우에, where he was quoted as saying roughly: "I found out that I was a person who loves heat and passion." The interview was conducted in Korean, reflecting how seriously the group engages with their Korean-speaking fanbase.
Kauepenna is Brazilian — he uses the Brazilian flag prominently in his bio and the name Kauê is distinctly Brazilian, with Brazil making up the largest portion of his audience by a wide margin. Mexico appears to be a significant secondary market for him, as shown by his public shoutout to Spotify Mexico and a notable slice of his followers based there.
His posts include dance content tagged with #boynextdoor and references to a member known as Ken or Kenneth, alongside broader tags like #dance and #hollywoodaction. This suggests covering or paying tribute to K-pop acts is a recurring part of his content, which aligns with the group's overall K-pop-adjacent identity on Weverse.
At least one post shows Kauepenna thanking Guatemala for their reception, indicating the group has performed or made appearances in Central America. Combined with their Korea press tour and activity in the Spanish-language market through Spotify Mexico, Santos Bravos appears to be actively building an international footprint.
Kauepenna publicly thanked Spotify Mexico in a post, confirming that Santos Bravos has a presence on the platform and is receiving support from Spotify in Latin American markets. This points to the group operating as a music act rather than a purely social content collective.
Kauepenna's Instagram engagement runs roughly ten times the category median — a pattern associated with tight, devotional fanbases rather than passive mass followings. In his case, this almost certainly reflects the K-pop-style fan culture surrounding Santos Bravos, where fans across Brazil, Portugal, and Korea actively interact with every post.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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