Kattvillla is a creator with a presence on YouTube (31,700 followers), Instagram (95,332 followers), TikTok (688,800 followers).
Total Followers +0.4%
816K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
32K followers · 4% of audience
Engagement
8.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.9K–$4.8K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +101 +0.3% | +629 +0.7% | -69 -0.0% | +661 |
| Last 30 days | +200 +0.6% | +3K +3.6% | -207 -0.0% | +3K |
| Last 90 days | +507 +1.6% | +13K +13.7% | +2K +0.3% | +16K |
| Last 365 days | +507 +1.6% | +13K +13.7% | +2K +0.3% | +16K |
Daily follower snapshots from CreatorDB's longitudinal index.
Kattvillla is a creator with a presence on YouTube (31,700 followers), Instagram (95,332 followers), TikTok (688,800 followers). Their content sits in the beauty & lifestyle space. Their YouTube bio reads: "hey diva girl🤭 23|philly/nyc|girl mom| I luv u♡ 💌:Madison.west@thedigitalbrandarchitects.com". The full audience and engagement breakdown is below.
Kattvillla reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 8.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in beauty and related categories, Kattvillla offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kattvillla's tier (Mid, 816K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Kattvillla identifies as a girl mom in her TikTok bio and tags her daughter Alaia's account directly in her Instagram profile. Motherhood is woven into her personal-blog style of content, giving her lifestyle posts an added layer of relatability.
Kattvillla splits her life between Philadelphia and New York City — she lists 'Philly/NYC' in both her TikTok and Instagram bios. The dual-city lifestyle regularly shows up in her vlog and shopping-haul content.
Yes, Kattvillla self-identifies as Latina in her Instagram bio. Her background likely contributes to the large Spanish-speaking portion of her fanbase, with Brazil and Mexico together accounting for a significant share of her audience alongside her U.S. viewers.
Kattvillla's Maintenance Day videos are all-day self-care sessions where she films her full beauty and hygiene routine from start to finish in one sitting. The format is one of her signature content styles, covering hair, skincare, and personal upkeep as a single long-form event rather than individual tutorials.
Kattvillla has called out First Aid Beauty as a go-to skincare pick, specifically highlighting that the brand is now stocked at Target locations. She fits brand mentions like this naturally into her drugstore-makeup and shopping-haul content.
'Diva girl' is the playful self-description Kattvillla uses on TikTok to signal her confidence-forward, beauty-obsessed persona. It pairs with her 'internet bestie' YouTube branding, together painting a picture of someone who is both aspirational and approachable.
Despite posting GRWM, makeup, and skincare content, the majority of Kattvillla's cross-platform audience is male — which is unusual for the beauty-and-lifestyle niche. This is partly explained by her large followings in Brazil and India, where platform demographics for lifestyle creators tend to skew more male than in the United States.
TikTok is by far Kattvillla's largest platform, where she has built well over half a million followers, compared to tens of thousands on YouTube. Her TikTok engagement also runs exceptionally high relative to the category average, making it her strongest channel for audience interaction.
Kattvillla is 23 years old, as stated in her TikTok bio. She has built a sizable following across TikTok and YouTube while still in her early twenties, which aligns naturally with her core audience of 18–to-34-year-olds.
Kattvillla posts beauty and lifestyle content built around GRWM videos, drugstore makeup reviews, shopping hauls, hygiene routines, hair care, and home decor — all framed through a personal-blog lens. Her stated goal is to be her followers' 'internet bestie,' keeping the tone casual and conversational rather than strictly instructional.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kattvillla · YouTube
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