United States
Katrina Scott is a US-based certified personal trainer (NASM CPT) with a health science background, widely recognized as co-founder of the Tone It Up fitness brand, which she built alongside…
Total Followers -0.2%
462K
Across Instagram, TikTok
Primary Platform
408K followers · 88% of audience
Engagement
0.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.1K–$14K / IG post
Sports Illustrated Swimsuit teamed up with Scott — a two-time SI Swimsuit model and the first visibly pregnant woman to appear in the issue — for a multi-week exclusive workout collaboration tied to its 31 Days of Wellness franchise.
The NASM-certified trainer officially launched Studio KSL — standing for Kinetics, Strength, and Longevity — offering strength training, yoga sculpt, prenatal/postnatal programs, live classes, and a community space aimed at empowering women.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -367 -0.1% | -97 -0.2% | +0 +0.0% | -464 |
| Last 30 days | -939 -0.2% | -103 -0.2% | +0 +0.0% | -1042 |
| Last 90 days | -1837 -0.4% | -103 -0.2% | +0 +0.0% | -1940 |
| Last 365 days | -1837 -0.4% | -103 -0.2% | +0 +0.0% | -1940 |
Daily follower snapshots from CreatorDB's longitudinal index.
Katrina Scott is a US-based certified personal trainer (NASM CPT) with a health science background, widely recognized as co-founder of the Tone It Up fitness brand, which she built alongside Karena Dawn into one of the more prominent women's wellness communities in the social media era — complete with a Bravo reality series and a nationally distributed nutrition line. After years developing that shared brand, Scott has channeled her platform into Studio KSL, her own training app and nutrition line operating under her initials. Her content mix reflects that evolution: workout programming sits alongside postpartum recovery content, discussions of hormonal health topics like melasma, and practical nutrition guidance centered on supplements such as creatine for women.
Katrinascott reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fitness / Wellness, Fitness / App, Supplements / Nutrition, a clear signal of fit for brands in those categories. Demonstrated partners include Tone It Up and Studio KSL. Engagement on YouTube runs around 0.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fitness / Wellness and related categories, Katrinascott offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Katrinascott's tier (Mid, 462K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Studio KSL is Katrina Scott's own fitness app and training platform built specifically for women. Members can work out directly with Katrina through the app, and she promotes a free trial week so new users can experience the programming before committing to a subscription.
Yes — Katrina Scott runs the KSL Nutrition Line, her own branded supplement and nutrition product range. It sits alongside the Studio KSL app as part of her broader health and wellness brand aimed at women.
Postpartum fitness is one of the most prominent themes across Katrina's content, reflected in hashtags like #postpartum and #postpartumjourney. As a mom of three herself, she creates programming specifically relevant to women navigating strength-building after pregnancy.
Creatine is a recurring topic in Katrina's content — she regularly posts using hashtags like #creatinemonohydrate and #creatineforwomen, positioning herself as an advocate for evidence-based supplementation among her female audience. Her Health Science background and NASM certification help ground her recommendations.
Melasma — a form of skin hyperpigmentation closely linked to hormonal changes during and after pregnancy — is a topic Katrina addresses regularly alongside her postpartum content. She uses hashtags like #melasma and #melasmatreatment, directly reflecting the skin concerns her audience of new and postpartum moms often experience.
Yes — Katrina holds an NASM CPT (National Academy of Sports Medicine Certified Personal Trainer) credential and lists a Health Science educational background in her profile. That combination is core to why she frames her approach around strength and longevity rather than quick-fix results.
Katrina Scott is a mom of three. Her personal experience across multiple pregnancies feeds directly into her postpartum fitness content and her emphasis on building sustainable, long-term strength for women.
Katrina Scott offers a free trial week for Studio KSL, which she prominently mentions across her social bios to lower the barrier for women exploring her program. The free week lets users sample her workout format before making any financial commitment.
Katrina's stated mission is helping women achieve strength and longevity — a longer-term, health-focused approach rather than a purely aesthetic one. Her content spans strength training, postpartum recovery, nutrition guidance, and skin health topics like melasma, all tailored to women in their twenties and thirties.
Katrina Scott is based in the United States, and the overwhelming majority of her audience is American women — with the largest segment falling in the 25–34 age range. She also draws a meaningful following from Canada, the United Kingdom, and Australia.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@katrinascott · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.