United Kingdom
Katieo.Skin is a London-based facialist and skincare educator with fourteen years of professional experience in the beauty industry.
Total Followers +2.1%
9K
Across Instagram
Primary Platform
YouTube
9K followers · 100% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. $226–$634 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 9,057 | +194 | 4.9% | 4 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +20 +0.2% | +0 +0.0% | +0 +0.0% | +20 |
| Last 30 days | +194 +2.1% | +0 +0.0% | +0 +0.0% | +194 |
| Last 90 days | +711 +7.8% | +0 +0.0% | +0 +0.0% | +711 |
| Last 365 days | +711 +7.8% | +0 +0.0% | +0 +0.0% | +711 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| helloklean Sponsorship | Sponsored content | Jul 2026 | — | |
| Raesoskin Skincare | Sponsored content | 2025–2026 | — | |
| Murad Skincare UK Skincare | Sponsored content | 2025–2026 | — |
Katieo.Skin is a London-based facialist and skincare educator with fourteen years of professional experience in the beauty industry. Operating primarily on Instagram, she has built a tightly focused nano-tier following around evidence-led skincare content — debunking myths, explaining ingredient science, and translating clinical knowledge for a general audience. Her registered property SKINCYCLOPAEDIA® signals a deliberate effort to systematise and brand her educational output, while her founding of The Facial Forum points to ambitions that extend beyond individual content creation into community and professional development. The combination of hashtags like #skincaremyths and #beautywriter reflects a dual identity: working practitioner and informed commentator.
Her audience skews young — the 18-to-34 bracket represents the clear majority — and is predominantly female, with meaningful reach into the United States alongside her core UK base. Despite a nano-scale following, her engagement rate runs well above the category median, a signal that her content resonates with an attentive rather than passive audience. Brand partnerships with Murad Skincare UK and Raesoskin position her comfortably within the clinical and results-focused skincare tier, rather than mass-market beauty, and helloklean's water-filtration angle suggests sponsors view her audience as genuinely invested in skin health. For brands targeting educated, ingredient-aware consumers, Katieo.Skin represents a credible, professional voice with strong conversion potential.
Katieo.Skin reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Skincare, a clear signal of fit for brands in those categories. Demonstrated partners include helloklean and Raesoskin. Engagement on YouTube runs around 4.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Skincare and related categories, Katieo.Skin offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Katieo.Skin's tier (Nano, 9K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
SKINCYCLOPAEDIA® is a registered trademark created by Katieo.Skin, featured at the top of her Instagram bio. It represents her branded skincare education resource, built on over 14 years of professional experience as a facialist in the UK beauty industry. A link to it sits in her bio alongside her booking and contact details.
The Facial Forum is a professional community or platform founded by Katieo.Skin, the London-based facialist and skincare educator. It sits alongside SKINCYCLOPAEDIA® as one of her core industry projects, reflecting her mission to elevate professional skincare education beyond social media content.
Yes — Katieo.Skin is an active practising facialist based in London, and she shares a booking link directly in her Instagram bio. She can also be contacted at hello@katieoskin.com for enquiries. Her content is rooted in hands-on clinical work, not just product promotion.
Katieo.Skin has over 14 years of professional experience in the beauty industry, which she leads with in her Instagram bio. That longevity is central to her positioning as a skincare educator rather than a typical influencer, giving her product and routine recommendations a clinical credibility most beauty creators lack.
Yes — debunking skincare myths is a defined content pillar for her, reflected in her consistent use of the #skincaremyths hashtag. She approaches myth-busting from a professional angle, drawing on her facialist training rather than personal trial-and-error, which is a key differentiator from lifestyle beauty creators.
Katieo.Skin partnered with helloklean to spotlight an upgrade to their filtered shower head in a sponsored Instagram post. The skincare rationale is that hard or chlorinated water — widespread across much of the UK, especially London — can stress the skin barrier and worsen dryness or sensitivity. It's a topic that fits her educator-first, barrier-health approach to skin.
The Raesoskin Manuka Cleanser is a product by Raesoskin that Katieo.Skin has returned to repeatedly on Instagram, describing it as something she has shared her love for many times over. Rather than constantly rotating through new launches, she revisits trusted products — a habit that reflects her credibility-led approach to skincare content.
Yes — alongside being a facialist and skincare educator, Katieo.Skin identifies as a beauty writer, using that hashtag consistently across her posts. This suggests she contributes written editorial or press content beyond her social media presence, adding another dimension to her professional profile in the UK beauty industry.
Katieo.Skin has worked with helloklean, Raesoskin, and Murad Skincare UK, among others. Her brand choices align closely with her professional focus on skin barrier health and evidence-based routines, rather than trending or lifestyle products unrelated to her expertise.
Katieo.Skin is based in London, United Kingdom, where she practises as a facialist and leads The Facial Forum. Her audience is primarily UK and US-based, showing that her skincare education content has built meaningful international reach despite sitting in the nano-creator tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@katieo.skin · YouTube
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