Germany
Kartenmacherei is a Germany-based personalized stationery and photo product brand with over fifteen years of operating history and its own in-house printing facilities — a relatively uncommon vertical integration in the custom-print space.
Total Followers +0.4%
138K
Across Instagram
Primary Platform
138K followers · 100% of audience
Engagement
0.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.8K–$6.9K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 138,132 | +580 | 0.7% | 2.8 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +180 +0.1% | +0 +0.0% | +0 +0.0% | +180 |
| Last 30 days | +580 +0.4% | +0 +0.0% | +0 +0.0% | +580 |
| Last 90 days | +677 +0.5% | +0 +0.0% | +0 +0.0% | +677 |
| Last 365 days | +677 +0.5% | +0 +0.0% | +0 +0.0% | +677 |
Daily follower snapshots from CreatorDB's longitudinal index.
Kartenmacherei is a Germany-based personalized stationery and photo product brand with over fifteen years of operating history and its own in-house printing facilities — a relatively uncommon vertical integration in the custom-print space. Rather than functioning as an individual creator, the account operates as a branded content channel, using Instagram to showcase its core product range: personalized greeting cards, birth announcements, photo books, and wedding stationery. The German-language content is built around life-milestone moments — births, weddings, anniversaries — and the brand's long-running tagline, 'Freude, die bleibt' ('Joy that lasts'), signals a clear emotional positioning around keepsakes and meaningful print.
The account's audience skews heavily female and concentrates in the 25–34 age bracket, which maps closely to the demographic most actively navigating weddings and early parenthood — precisely the occasions Kartenmacherei's catalog is designed for. Geographic reach is almost entirely DACH-region (Germany, Austria, Switzerland), making this a tightly localized play rather than a pan-European one. Content tactics include influencer-style giveaways with discount codes, DIY wedding inspiration, and paid partnership posts, suggesting the account functions both as a direct sales channel and a lifestyle touchpoint. With engagement sitting below category median — typical for brand-run accounts — the primary growth opportunity lies in deepening creator collaborations within the German wedding and family content ecosystem, where Kartenmacherei's product specificity gives it a defensible niche position.
Kartenmacherei reaches an audience concentrated in Germany primarily through Instagram, and is best activated via Instagram Reels and Stories. As a wedding creator they map naturally to brands targeting that space. Demonstrated partners include kartenmacherei. Engagement on Instagram runs around 0.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows wedding content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in wedding and related categories, Kartenmacherei offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kartenmacherei's tier (Mid, 138K combined followers, Germany). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Kartenmacherei operates its own printing facilities in-house, which is a central part of their brand identity and is highlighted prominently in their Instagram bio. This sets them apart from many competitors who outsource production to third-party print shops.
Kartenmacherei has over 15 years of experience in the personalized cards and photo products space. That kind of track record is rare among online print brands, and they actively reference it as a trust signal in their marketing.
Wedding stationery is one of Kartenmacherei's core product areas, and their Instagram heavily features wedding-related content — from invitation inspiration to DIY decoration ideas. They regularly target engaged couples planning upcoming weddings, including a dedicated campaign around the 2026 wedding season.
Yes — Geburtskarten are among Kartenmacherei's featured product categories, and they also offer personalized baby photo books for new parents. Both appear frequently in their content and hashtag strategy, making them a recognizable choice in the German market for birth-related keepsakes.
Photo books are one of Kartenmacherei's signature products, and they regularly showcase them through influencer collaborations on Instagram. Customers can turn their personal photo libraries into professionally printed keepsakes, which the brand positions as a way to preserve memories long-term.
Kartenmacherei has offered bride-specific promo codes through their Instagram — their BRIDE15 code, for example, featured in a recent giveaway campaign. These kinds of codes are typically distributed via influencer partnerships and the brand's own Instagram account.
Yes — alongside product promotions, Kartenmacherei shares DIY wedding tutorials on Instagram, including step-by-step guides for creating a Tischplan (seating chart) using minimal materials. This type of content is aimed at couples in the active wedding planning phase who are looking for inspiration as well as products.
Thank-you cards are a core product at Kartenmacherei, and they directly address the choice between personalized printed cards and a quick WhatsApp message in their Instagram content. Their angle is that a properly printed, personalized card is a lasting keepsake rather than a throwaway gesture.
Kartenmacherei is a German brand, and the overwhelming majority of their Instagram audience is based in Germany. They also have a meaningful following in Austria and Switzerland, reflecting their reach across the broader German-speaking DACH region.
Kartenmacherei specializes in personalized cards and photo products built around life's milestone moments — including wedding stationery, birth announcement cards, photo books, and thank-you cards. Everything is produced through their own printing facilities, and products are fully customizable with personal photos and text.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kartenmacherei · Instagram
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