Karissaastevens is a creator with a presence on YouTube (1,500,000 followers), Instagram (2,230,123 followers), TikTok (6,800,000 followers).
Total Followers +0.7%
10.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.5M followers · 14% of audience
Engagement
6.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $27K–$62K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.7% | +13K +0.6% | +0 +0.0% | +23K |
| Last 30 days | +31K +2.0% | +43K +1.9% | +0 +0.0% | +74K |
| Last 90 days | +272K +18.1% | +144K +6.5% | +101K +1.5% | +517K |
| Last 365 days | +272K +18.1% | +144K +6.5% | +101K +1.5% | +517K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Erta's Homemade Food / CPG | Founder / owned brand | Long-term | — | |
| Progresso Food / CPG | Sponsored content | TikTok | Long-term | — |
Karissaastevens is a creator with a presence on YouTube (1,500,000 followers), Instagram (2,230,123 followers), TikTok (6,800,000 followers). Their content sits in the food & cooking space. Their YouTube bio reads: "I like to cook 💌Karissastevens.collabs@gmail.com". The full audience and engagement breakdown is below.
Karissaastevens reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food / CPG, a clear signal of fit for brands in those categories. Demonstrated partners include Erta's Homemade and Progresso. Engagement on YouTube runs around 6.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Food / CPG and related categories, Karissaastevens offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Karissaastevens's tier (Mega, 10.5M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Erta's Homemade is a food brand founded by Karissa Stevens, which she promotes through her Instagram alongside her personal cooking content. The brand reflects her broader identity as a home-cooking creator who champions made-from-scratch meals. It sits at the center of her creator business, extending her on-screen personality into an actual product line.
Karissa Stevens shared posts titled 'On to a new chapter' and 'A NEW CHAPTER…' that signaled a significant personal or professional transition for her. She has kept the full details close to her chest, which drove high engagement and speculation among her followers. Fans tracking the story are keeping an eye on her channels as more details unfold.
Yes, Karissa's husband appears regularly in her content, and couple cooking and relationship moments are a recurring theme across her platforms. She consistently tags her videos with hashtags like #husbandwife and #couples, signaling that the partnership dynamic is part of her brand identity, not just an occasional cameo.
It's one of her most talked-about recipe videos, in which she stuffs garlic bread with creamy buffalo chicken dip — a comfort-food mashup that landed well with her audience. The video is a strong example of her signature style: crowd-pleasing, easy-to-replicate recipes with a creative twist that feel doable for home cooks.
Yes, Karissa Stevens has an official paid partnership with Progresso, which she tags with #progressopartner on sponsored content. The collaboration is a natural fit given that soup-season and easy dinner recipes are core pillars of her channel. It's one of the named brand deals tied to her cooking niche.
Motherhood is one of the two main pillars of her content alongside cooking — her Instagram bio explicitly describes her channel as 'all things cooking & navigating motherhood.' She regularly uses #momlife across her posts, and her family-oriented perspective is a big part of why she resonates so strongly with women in the 18–44 age range.
Underscore Talent is listed as Karissa Stevens' management agency for brand collaborations, with a dedicated contact email in her Instagram bio. Any brands looking to work with her on partnerships — including her cooking and family lifestyle niches — would reach out through that agency.
Disneyland trips show up as a content topic on her YouTube channel, fitting naturally into her family lifestyle storytelling alongside the cooking videos. It's not the center of her brand, but family outings to the park serve as a lifestyle layer that complements her motherhood and couple content.
TikTok is Karissa Stevens' largest platform by following, where she has built an audience of well over 6 million people. She also maintains a substantial presence on Instagram and a growing YouTube channel, making her a Mega-tier creator across multiple platforms rather than a one-platform name.
Karissa leans into approachable home cooking — easy weeknight dinners, chicken recipes, comfort food mashups, and anything that qualifies as genuinely homemade rather than restaurant-complex. Her hashtag use of #easyrecipes, #dinnerideas, and #chickenrecipes points to a consistent lane: real food for real families, which aligns tightly with her Erta's Homemade brand.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@karissaastevens · YouTube
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