United States
Karen Blanchard, known online as Karenbritchick and through her long-running brand Where Did U Get That, is a New York City-based fashion stylist and content creator who has built a multi-platform following across YouTube, Instagram, and TikTok.
Total Followers +0.1%
771K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
361K followers · 47% of audience
Engagement
6.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.2K–$9.9K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +56 +0.0% | +0 +0.0% | +56 |
| Last 30 days | +0 +0.0% | +536 +0.2% | +268 +0.2% | +804 |
| Last 90 days | +2K +0.5% | +3K +1.1% | +689 +0.5% | +6K |
| Last 365 days | +2K +0.5% | +3K +1.1% | +689 +0.5% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Quince Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Trainwell Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Urban Revivo Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Vestiaire Collective Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Brooklinen Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
| Naturalizer Fashion / Footwear | Sponsored content | Long-term | — |
Karen Blanchard, known online as Karenbritchick and through her long-running brand Where Did U Get That, is a New York City-based fashion stylist and content creator who has built a multi-platform following across YouTube, Instagram, and TikTok. Her content sits at the intersection of luxury and accessible fashion — mixing high-end pieces with approachable alternatives in styling guides, shopping hauls, and street-style dispatches from events like New York and Copenhagen Fashion Weeks. With over 60 million lifetime YouTube views, she is a veteran of the fashion creator space and brings a polished yet personal voice to her weekly uploads covering style, vintage finds, beauty, and shopping.
Her audience skews young adult and is notably close to gender parity — an unusual profile for a fashion channel — suggesting broad appeal across styling interests rather than a narrowly gendered readership. Her sponsor roster reflects a deliberate high/low brand positioning: partnerships with Vestiaire Collective signal luxury-resale credibility, while Quince and Urban Revivo speak to her accessible-fashion audience. The #blackluxury hashtag she employs also points to a conscious positioning within Black luxury lifestyle content, a growing and underserved segment that gives her a differentiated niche as fashion brands seek authentic voices in that space.
Karenbritchick reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion / Footwear, a clear signal of fit for brands in those categories. Demonstrated partners include Quince and Trainwell. Engagement on YouTube runs around 6.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fashion / Footwear and related categories, Karenbritchick offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Karenbritchick's tier (Mid, 771K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Karenbritchick's real name is Karen Blanchard. She posts under the handle @karenbritchick across YouTube, Instagram, and TikTok, and her original fashion blog and brand is called "Where Did U Get That," which she still references in her channel identity today.
Yes, "Where Did U Get That" is Karen Blanchard's original fashion blog and the brand she built her online identity around. She describes herself on YouTube as "Karen from Where Did U Get That, also known as Karenbritchick," showing how central the blog name still is to her creator brand.
Yes, Karenbritchick attended Copenhagen Fashion Week and posted video content about her experience there. She also documented street style in the city, giving her audience both inside-the-shows coverage and real-world observation of what people in Copenhagen were actually wearing.
Kensington Grey is the business entity that handles Karenbritchick's brand partnerships and commercial inquiries. Both her Instagram and TikTok bios direct sponsorship inquiries to Kensington Grey email addresses, indicating it functions as her management or creative agency.
Karenbritchick regularly uses the hashtag #blackluxury alongside her luxury and vintage fashion content. Her Instagram bio explicitly positions her at the intersection of luxury, vintage, and beauty, and that framing runs consistently through her styling content across platforms.
Yes, Karenbritchick partnered with Vestiaire Collective for sponsored content on her YouTube channel. The partnership is a natural fit given her focus on vintage and luxury fashion — Vestiaire Collective is one of the leading platforms for authenticated pre-owned designer pieces.
High/low fashion is Karenbritchick's core styling philosophy — mixing expensive or luxury designer pieces with affordable, accessible finds to create polished looks that don't rely on one price point. This approach shapes her YouTube channel and is reflected in her partnerships with brands that span both ends of the spectrum, from Vestiaire Collective to Quince.
Yes, New York Fashion Week is part of Karenbritchick's content calendar, and she uses #nyfw as a consistent hashtag. Based in New York City, she has access to NYFW events alongside the street-style and shopping content she covers throughout the year.
Karenbritchick has surpassed 60 million views on YouTube, a milestone she highlights in her social bios. Her channel covers high/low fashion, vintage styling, shopping, beauty, and style vlogs, and she uploads new content regularly.
Karenbritchick's YouTube sponsorships have included Vestiaire Collective, Quince, Urban Revivo, Brooklinen, and Trainwell. Her brand partnerships span luxury resale, affordable fashion, home goods, and wellness — reflecting the lifestyle range her audience follows her for.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@karenbritchick · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.