France
Karen Wazen is a creator with a presence on Instagram (7,805,091 followers), YouTube (137,000 followers), TikTok (5,200,000 followers), based in France.
Total Followers -0.2%
13.1M
Across Instagram, YouTube, TikTok
Primary Platform
7.8M followers · 59% of audience
Engagement
0.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $94K–$219K / IG post
The six-style range marks the brand's first dedicated menswear move since its 2018 launch, available online and in key Dubai and Lebanon retail doors including Dubai Mall and ABC stores.
The raise reportedly values the fitness-tech company at roughly $10 billion, highlighting Wazen's growing profile as a venture-minded entrepreneur beyond her content and brand work.
The profile underscores the brand's evolution from an influencer-led eyewear label into a family-run accessories business with international retail presence.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -3903 -0.1% | +0 +0.0% | +0 +0.0% | -3903 |
| Last 30 days | -20293 -0.3% | +0 +0.0% | +0 +0.0% | -20293 |
| Last 90 days | -63221 -0.8% | +0 +0.0% | +0 +0.0% | -63221 |
| Last 365 days | -63221 -0.8% | +0 +0.0% | +0 +0.0% | -63221 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| By Karen Wazen Eyewear / Fashion | Founder / owned brand | Long-term | — | |
| Karen Wazen Beach Club Hospitality / Lifestyle | Founder / owned brand | 2025–present | — | |
| SAIE Beauty Beauty / Cosmetics | Sponsored content | 2024–2025 | — | |
| Guerlain Beauty / Skincare | Brand ambassador | Long-term | — |
Karen Wazen is a creator with a presence on Instagram (7,805,091 followers), YouTube (137,000 followers), TikTok (5,200,000 followers), based in France. Their content sits in the fashion & lifestyle space. Their Instagram bio reads: "Founder @bykarenwazen Partner @ke.partners @unhcr_arabic Goodwill ambassador @bof 500 member". The full audience and engagement breakdown is below.
Karen Wazen reaches an audience concentrated in France primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Eyewear / Fashion, Hospitality / Lifestyle, Beauty / Cosmetics, a clear signal of fit for brands in those categories. Demonstrated partners include By Karen Wazen and Karen Wazen Beach Club. Engagement on Instagram runs around 0.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For France-focused brands in Eyewear / Fashion and related categories, Karen Wazen offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Karen Wazen's tier (Mega, 13.1M combined followers, France). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
By Karen Wazen is a fashion and lifestyle brand that Karen founded herself, and it stands as one of her most prominent business ventures beyond her content career. The brand has expanded to include a men's collection, which she promoted directly through her Instagram audience. It reflects her identity as an entrepreneur and designer, not just a social media personality.
Yes, Karen Wazen is of Lebanese origin, which shapes a significant part of her public identity — she posts regularly in Arabic and is listed in her bio as a UNHCR Arabic goodwill ambassador. She is currently based in France, though her audience spans the United States, the Arab world, and Europe. Her Arabic-language hashtags and UNHCR role both reflect her connection to the region.
The Karen Wazen Beach Club is a hospitality and lifestyle venue that Karen opened in the summer of 2026, announcing it with the caption 'When you dream, dream big.' It represents her expansion from digital content creation into a physical, real-world brand experience. The project sits alongside By Karen Wazen as evidence of her ambitions well beyond social media.
Yes, Karen Wazen serves as a goodwill ambassador for UNHCR Arabic, the UN Refugee Agency's Arabic-language arm. This role connects directly to her Lebanese heritage and signals her commitment to humanitarian causes beyond fashion and lifestyle content. It is listed prominently in her Instagram bio.
Karen Wazen partnered with Saie Beauty, a clean beauty brand, on a co-created collaboration tagged across her posts as #saiexkarenwazen. The partnership brought her large international and Arab-world following into contact with the brand's clean beauty positioning. Beauty and skincare sponsorships form a consistent part of her content alongside fashion.
Yes, Karen Wazen is recognized as a BoF 500 member — the Business of Fashion's annual index of the 500 most influential people in the global fashion industry. This places her alongside designers, executives, and editors, not just influencers, reflecting her standing as a brand founder. The distinction is noted directly in her Instagram bio.
Karen Wazen has partnered with Guerlain around their Abeille Royale skincare line, one of the brand's flagship anti-aging ranges. The collaboration appears in her content through hashtags linking her directly to the product line. It fits her broader beauty and luxury lifestyle positioning as a Mega-tier creator with a predominantly female audience in the 25–44 age range.
Karen Wazen has three children, and motherhood is a defining thread in her content across platforms. Her YouTube channel bio describes her journey as 'a mama of three,' and her Instagram features family-focused posts including generational humor contrasting millennial parenting with Gen Alpha kids. Her husband also appears regularly in her content.
Yes, Karen Wazen regularly posts in Arabic, using the Arabic version of her name (كارن وازن) across platforms including TikTok. Her UNHCR Arabic ambassador role and Arabic-language hashtags reflect an intentional connection to her Lebanese roots and Arab-world audience. The UAE is consistently among her top audience countries alongside the United States, France, and the UK.
Karen Wazen's content and partnerships are linked to VS Talent, a talent management agency representing major social media creators, which appears as a recurring hashtag across her posts. Beyond talent representation, her Instagram bio also lists her as a partner at KE Partners. Together these reflect the professional infrastructure behind her brand deals, which span luxury fashion, skincare, and beauty.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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