South Korea
Lee Kang-in (이강인) is a South Korean professional footballer currently playing for Paris Saint-Germain.
Total Followers +0.3%
2M
Across Instagram
Primary Platform
YouTube
2M followers · 100% of audience
Engagement
8.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $25K–$57K / IG post
After three seasons in Paris — during which he made 124 appearances, scored 16 goals, and won 12 trophies including back-to-back Champions League titles — Lee signed with Atlético on a contract running to June 2031, returning to La Liga where he spent over a decade.
Lee played every group-stage game at the North America-hosted World Cup, but South Korea failed to advance after losing twice. His transfer to Atlético accelerated immediately after the national team's elimination.
PSG recognised the award in their official farewell statement, citing his consistent contributions to the club's historic back-to-back Champions League winning campaigns.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 2,046,132 | +6K | 8.3% | 0.5 | 14 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -2660 -0.1% | +0 +0.0% | +0 +0.0% | -2660 |
| Last 30 days | +6K +0.3% | +0 +0.0% | +0 +0.0% | +6K |
| Last 90 days | +85K +4.2% | +0 +0.0% | +0 +0.0% | +85K |
| Last 365 days | +85K +4.2% | +0 +0.0% | +0 +0.0% | +85K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Adidas Sportswear / Apparel | Brand ambassador | Long-term | — | |
| Louis Vuitton Luxury / Watches | Sponsored content | 2023–ongoing | — | |
| KT (Korea Telecom) Telecommunications | Sponsored content | Long-term | — |
Lee Kang-in (이강인) is a South Korean professional footballer currently playing for Paris Saint-Germain. Born in Incheon, he relocated to Spain as a young teenager to develop through Valencia CF's academy — one of the first Korean players to be fully formed in a top European football system. He earned widespread international attention by winning the Golden Ball as best player at the 2019 FIFA U-20 World Cup, and after further development at Valencia and RCD Mallorca, completed a high-profile move to PSG in 2023. The Spanish spelling in his handle — 'oficial' rather than 'official' — is a subtle signal of those formative Iberian years.
His Instagram operates as an athlete lifestyle channel blending training content, matchday imagery, and polished sponsored posts that reflect his dual Korean-European identity. Audience geography tracks closely with his career arc: France leads significantly, followed by South Korea, with smaller pockets across Southeast Asia and Europe. The fanbase skews young and female-majority, producing engagement well above category norms for an account of this size. Confirmed partnerships with Adidas and luxury watch brands place him squarely at the intersection of elite sport and premium lifestyle — a positioning that should broaden his appeal further as Korean football's global profile continues to grow.
Kanginleeoficial reaches an audience concentrated in South Korea primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Sportswear / Apparel, Luxury / Watches, Telecommunications, a clear signal of fit for brands in those categories. Demonstrated partners include Adidas and Louis Vuitton. Engagement on YouTube runs around 8.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in Sportswear / Apparel and related categories, Kanginleeoficial offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kanginleeoficial's tier (Macro, 2M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
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The phrase is Latin for "Truth will eventually emerge." Lee Kang-in uses it as a personal motto, and it reads as a deliberate statement of resilience — particularly pointed given the public controversies he has navigated during his career. It's one of the more distinctive touches on any active footballer's social media profile.
In early 2024, South Korean media widely reported a physical altercation between Lee Kang-in and national team captain Son Heung-min during a team dinner ahead of the AFC Asian Cup in Qatar. The incident became a major national story in South Korea and Lee Kang-in issued a public apology. It remains one of the most-discussed controversies of his career.
Yes — Lee Kang-in was awarded the Golden Ball as the tournament's best player at the 2019 FIFA U-20 World Cup in Poland, where South Korea finished as runners-up. Winning that award as a teenager announced him as one of the most exciting young talents in world football and set the stage for his move to European club football.
Lee Kang-in joined Paris Saint-Germain from Valencia CF in the summer of 2023 after developing through Valencia's academy and becoming a first-team regular. The transfer made him one of the most prominent Korean players in European football's elite tier. His Instagram bio's 🔴🔵PSG badge reflects how central the club identity has become to his personal brand.
Yes, Lee Kang-in has an ongoing partnership with Adidas, visible across multiple recurring hashtags in his posts including #adidas, #createdwithadidas, and #yougotthis. The deal aligns him with one of football's biggest kit and lifestyle sponsors and forms a core part of his sponsored content.
France accounts for his single largest audience segment because he plays his club football at PSG in Paris, drawing in a substantial French football fanbase. South Korea is his second-largest market, reflecting strong national pride in one of the country's most high-profile active footballers. The split is a direct mirror of his dual cultural footprint.
More than 60% of Lee Kang-in's Instagram followers are female, which is notably high even by footballer standards. His combination of youth, technical flair, and a high-profile life split between Paris and Seoul — two cities with deeply invested fan cultures — appears to drive that demographic skew well above the athlete-account average.
The #kt hashtag appears consistently in Lee Kang-in's sponsored posts, pointing to a partnership with KT Corporation, South Korea's major telecommunications provider. Endorsement deals with KT are a common marker of top-tier domestic visibility for Korean athletes, and it complements his international partnerships with brands like Adidas.
Lee Kang-in plays as an attacking midfielder, valued for his dribbling, close control, and ability to unlock defenses with creative passes. At PSG he operates within one of club football's most decorated squads, which has significantly raised his global profile since joining in 2023.
Lee Kang-in was born on February 19, 2001, making him 25 years old as of late 2026. Despite his age he has already accumulated significant club and international experience, including an AFC Asian Cup campaign and several seasons in La Liga before his move to PSG.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kanginleeoficial · YouTube
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