Kami McBride is a US-based herbalist and educator who has been teaching herbal medicine since 1988 — a credential that sets her apart in a crowded wellness content space.
Total Followers +0.3%
31K
Across Instagram
Primary Platform
YouTube
31K followers · 100% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $764–$2.1K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 30,548 | +92 | 4.5% | 7.5 | 6 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +92 +0.3% | +0 +0.0% | +0 +0.0% | +92 |
| Last 90 days | +192 +0.6% | +0 +0.0% | +0 +0.0% | +192 |
| Last 365 days | +192 +0.6% | +0 +0.0% | +0 +0.0% | +192 |
Daily follower snapshots from CreatorDB's longitudinal index.
Kami McBride is a US-based herbalist and educator who has been teaching herbal medicine since 1988 — a credential that sets her apart in a crowded wellness content space. Author of The Herbal Kitchen, she translates close to four decades of craft knowledge into accessible home-practice content focused on healing herbal oils, herbal teas, home remedies, and herbal skincare. Her core message centers on empowering everyday people to build their own herbal medicine practice, rather than simply following recipes.
Despite a micro-scale following, McBride's Instagram engagement runs well above category norms — a reliable indicator that her audience practices alongside her rather than passively scrolling. Followers skew heavily female and cluster in millennial age bands, a demographic increasingly drawn to DIY wellness alternatives. Without prominent commercial sponsorships visible in her current mix, her model appears anchored to her book, courses, and direct teaching — a natural fit for the trust-intensive herbal medicine niche. As the home apothecary and slow-wellness movement continues gaining mainstream ground, her documented decades of expertise give her a durable authority advantage over newer entrants in the space.
Kamimcbride reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in fitness and related categories, Kamimcbride offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kamimcbride's tier (Micro, 31K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Herbal Kitchen is Kami McBride's authored book on practical home herbalism, built around the idea that healing herbs belong in everyday kitchen life rather than only in specialist settings. It draws on her decades of teaching experience and serves as the philosophical backbone for most of her online content.
Kami McBride has been teaching herbal medicine since 1988, giving her close to four decades of hands-on experience. That long track record is rare among wellness creators and is central to how she positions herself as an educator rather than just a hobbyist.
Kami McBride focuses on what she calls premium healing herbal oils — plant-infused oils made at home for therapeutic and skincare purposes. Her tutorials typically cover herb selection, the oil-infusion process, and how to use the finished product for wellness and skin health.
Yes, herbal skincare is one of her recurring content themes, consistently appearing under hashtags like #herbalskincare. She teaches viewers to use infused herbal oils and plant-based preparations as natural alternatives to conventional skincare products, tying skincare directly into her broader home herbalism philosophy.
Home herbalism is the practice of making and using herbal remedies in your own kitchen, without depending entirely on commercial supplements or professional practitioners. Kami McBride is one of the most consistently active voices teaching this approach online, with content spanning herbal oils, teas, and home remedies.
Kami McBride's herbal tea content goes well beyond steeping a bag — she uses the hashtag #herbaltea101 specifically to signal beginner-friendly, technique-focused education. Her approach emphasizes preparation methods that bring out the full medicinal and flavor potential of each herb.
Kami McBride regularly creates seasonal content under #fallherbs, covering plants suited to the colder months and ways to prepare them as oils or warming teas. Her fall content tends to center on herbs associated with immune support and seasonal wellness transitions.
Her home remedy content — tagged #homeremedies — sits at the intersection of kitchen herbalism and everyday self-care, covering topics like herbal infusions, topical oil applications, and plant-based preparations for common wellness needs. Everything is framed around what someone can realistically make and use at home.
Her audience skews heavily female — over three-quarters of her followers are women, with the largest group in the 25–34 age range, followed closely by the 35–44 bracket. That said, her instructional content on herbal oils and home remedies is accessible to anyone interested in plant medicine.
Kami McBride is most active on Instagram, where she has built a community well into the tens of thousands, and she also maintains a presence on YouTube. Her Instagram is the best starting point for her latest herbal oil tutorials, seasonal herb guides, and herbal tea content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kamimcbride · YouTube
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