United States
Kalesalad is a U.S.-based meme aggregation brand that built its following by curating and reposting viral user-submitted videos across Instagram and TikTok.
Total Followers -1.2%
9.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
24K followers · 0% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $36K–$85K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -2733 -0.1% | +0 +0.0% | -2733 |
| Last 30 days | +0 +0.0% | -10022 -0.3% | -101870 -1.7% | -111892 |
| Last 90 days | +101 +0.4% | -27029 -0.9% | -98210 -1.6% | -125138 |
| Last 365 days | +101 +0.4% | -27029 -0.9% | -98210 -1.6% | -125138 |
Daily follower snapshots from CreatorDB's longitudinal index.
Kalesalad is a U.S.-based meme aggregation brand that built its following by curating and reposting viral user-submitted videos across Instagram and TikTok. Rather than operating as a personal creator channel, it functions more like a digital media company: fans submit clips through a dedicated portal, and the account packages the best into short-form content spanning animal moments, fail compilations, and broadly shareable humor. This crowdsourced model has allowed the account to maintain a high posting cadence without depending on a single creator's output, giving it an evergreen content pipeline that scales with platform trends.
The audience skews young and male — heavily concentrated in the 18-to-34 bracket — with the bulk of viewership based in English-speaking markets, particularly the United States, United Kingdom, and Canada. Instagram and TikTok carry the weight of the operation, while the YouTube presence has been largely dormant. Engagement rates across active platforms sit comfortably above category medians, which sustains a premium rate card for brand integrations. As short-form video competition intensifies, Kalesalad's aggregator model positions it well with advertisers seeking broad, culturally attuned reach among young adult consumers.
Kalesalad reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Dating / Apps, a clear signal of fit for brands in those categories. Demonstrated partners include Hinge. Engagement on YouTube runs around 3.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Dating / Apps and related categories, Kalesalad offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kalesalad's tier (Mega, 9.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Kalesalad runs a dedicated submission portal at submit.kalesalad.com where anyone can send in a clip for consideration. If the account picks your video and posts it, they call it being "Kale Salad Famous" — a phrase that has become central to the brand's identity across Instagram and TikTok.
Kalesalad is officially categorized as a media/news company rather than a solo creator, and it operates with a dedicated business email and a standalone video submission platform, pointing to an organized setup behind the scenes. The branding leans hard into the idea of an institution — right down to the "An Original Memer™️" trademark symbol in the Instagram bio.
Kalesalad is a curation and aggregation account — the core model is featuring user-submitted videos rather than producing original footage. Every platform bio invites followers to submit their own clips, making crowd-sourced content the engine of what gets posted.
Kalesalad posts a wide mix of viral fail clips, pet videos (cats, dogs, and horses), nature content, social media comedy, and general internet memes — all sourced from user submissions. The tone is casual and short-form-friendly, built for quick consumption on Instagram Reels and TikTok rather than long sit-down viewing.
Kale Salad Famous is the account's own term for what happens when Kalesalad selects your submitted video and features it in front of its multi-million-follower audience. It's a nod to the viral exposure that comes with appearing on one of the largest meme accounts in the U.S., and submitting through submit.kalesalad.com is how you try your luck.
Yes — the account's own YouTube bio opens with the line "KaleSalad is the number one meme account on the internet!" and its Instagram bio doubles down by branding itself "An Original Memer™️." With a combined following above 9 million across platforms and engagement rates running well above the category average, the self-positioning is backed by genuine reach.
Dating app humor is part of the rotation — Kalesalad regularly uses hashtags like #hingepartner and #thisentirepostisajoke, signaling self-aware, satirical content alongside the pet clips and fail videos. This fits the account's broad meme-aggregator model, which chases whatever is trending rather than staying in a single niche lane.
As of mid-2026, Kalesalad's YouTube channel has been inactive for over a year, with no public explanation from the account. The audience activity has always been concentrated on Instagram and TikTok, where the short-form meme-clip format is a natural fit and where the overwhelming majority of the following actually lives.
Kalesalad is most active on Instagram and TikTok, which together hold the vast majority of its audience — over 3 million on Instagram and over 6 million on TikTok. The YouTube channel has been dormant for over a year, so new content is effectively exclusive to the two short-form platforms.
Kalesalad has over 9 million combined followers across Instagram, TikTok, and YouTube, placing it firmly in the Mega tier of creator accounts. Its engagement rate also runs well above the category median, which is notable at that scale — large meme pages often see engagement thin out as follower counts grow.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@kalesalad · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.