United States
Kaitlyn Krems is a US-based digital creator who has built a combined audience of millions across TikTok and Instagram, with TikTok serving as her primary growth engine.
Total Followers +0.0%
3.5M
Across Instagram, TikTok
Primary Platform
YouTube
1.2M followers · 34% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$33K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -355 -0.0% | +0 +0.0% | +0 +0.0% | -355 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +104K +4.5% | +0 +0.0% | +104K |
| Last 365 days | +0 +0.0% | +104K +4.5% | +0 +0.0% | +104K |
Daily follower snapshots from CreatorDB's longitudinal index.
Kaitlyn Krems is a US-based digital creator who has built a combined audience of millions across TikTok and Instagram, with TikTok serving as her primary growth engine. Her content sits broadly within lifestyle and personal brand territory, and her dual-handle presence — with a secondary account operating as @unseenkait — suggests she segments her output, likely keeping a more curated or distinct persona separate from her main feed. Represented by Moxy Management, she operates at a professional tier where content strategy and brand partnerships are central to her business model. Her engagement rates sit meaningfully above category medians on both platforms, signaling an audience that is actively invested rather than passively accumulated.
Her audience skews toward the 25–34 bracket, and her gender split is notably balanced at roughly even male-to-female — an unusual profile for a lifestyle-adjacent creator and one that broadens her appeal to brand categories beyond beauty and fashion. The overwhelmingly domestic US audience concentration (over three-quarters) positions her as a strong fit for American consumer brands seeking targeted domestic reach. Rate cards in the mid-to-high four-figure and five-figure range per placement reflect her macro standing. With consistent posting cadence, above-average engagement, and a managed infrastructure, Krems is positioned to expand into longer-form content or deepen category-specific sponsorships as the mid-2020s influencer market continues to reward creators with demonstrably loyal, demographically defined audiences.
Kaitlynkrems reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a vlog creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in vlog and related categories, Kaitlynkrems offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kaitlynkrems's tier (Macro, 3.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
@unseenkait is a secondary Instagram account that Kaitlynkrems links directly in her main @kaitlynkrems profile bio, signaling it as an intentional companion space rather than an abandoned handle. Creators typically use a second account to share more personal, unfiltered, or exclusive content without disrupting the polished look of their primary feed.
Kaitlynkrems is represented by Moxy Management, which she lists as her business contact through her publicly posted email address. Moxy handles brand partnership inquiries on her behalf, positioning her for sponsored campaigns across her Instagram and TikTok channels at a Macro-tier level.
Yes — YouTube is actually listed as Kaitlynkrems's primary platform, which stands out given that her largest single-platform followings are on TikTok and Instagram. This suggests she treats longer-form YouTube content as a core pillar of her brand alongside her short-form social presence.
TikTok is where Kaitlynkrems has the larger following, sitting well above two million followers compared to over one million on Instagram. She posts actively on both platforms and maintains engagement rates above the category average on each, making neither account an afterthought.
Kaitlynkrems's engagement rates on both Instagram and TikTok run significantly above the category median, which for Macro-tier accounts is a genuine differentiator. Her TikTok engagement in particular is at a level more typical of smaller, tighter-knit communities, suggesting her audience actively watches and reacts rather than passively scrolling past.
Her audience is split almost exactly down the middle — roughly half female and half male — which is notably unusual for a female digital creator in the lifestyle space. That balanced gender ratio makes her a strong fit for brands that want broad young-adult reach rather than a gender-skewed niche.
The 25–34 age bracket is her single largest audience segment, followed by the 35–44 group as a close second. This skews older than the typical TikTok-first creator, giving her meaningful reach among millennials who tend to have stronger purchasing power than teen-heavy audiences.
Kaitlynkrems positions herself broadly as a digital creator rather than anchoring to one tight niche, and her above-average TikTok engagement suggests the content resonates across a wide audience. Her personal, direct bio tone — "I love you all" — is consistent with a lifestyle-forward, personality-driven posting style.
Yes — as a Macro-tier creator with a combined following of over 3.5 million across platforms, Kaitlynkrems regularly works with brands on sponsored content. She is repped by Moxy Management for commercial deals, and her above-average engagement metrics give her strong leverage when negotiating partnership rates.
Kaitlynkrems is based in the United States, and the overwhelming majority of her audience is also American, making her an efficient buy for US-focused brands. Secondary markets include the UK, Spain, India, and Canada, adding some international footprint without diluting her domestic reach.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kaitlynkrems · YouTube
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