United States
Kaileyanna, part of the Arizona-based Breyer family of ten, has built a cross-platform following around a clear, repeatable premise: helping young women become more confident in themselves.
Total Followers +1.3%
3.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
309K followers · 10% of audience
Engagement
7.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$28K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +24K +2.9% | +0 +0.0% | +24K |
| Last 30 days | +2K +0.7% | +41K +5.1% | +0 +0.0% | +43K |
| Last 90 days | +3K +1.0% | +21K +2.6% | +0 +0.0% | +24K |
| Last 365 days | +3K +1.0% | +21K +2.6% | +0 +0.0% | +24K |
Daily follower snapshots from CreatorDB's longitudinal index.
Kaileyanna, part of the Arizona-based Breyer family of ten, has built a cross-platform following around a clear, repeatable premise: helping young women become more confident in themselves. Her content spans relationship dynamics, sex education, and self-worth coaching delivered in a direct, conversational style that resonates strongly on TikTok — her largest platform — where her audience skews heavily toward teenage girls and young adults. Her YouTube channel tagline, "I am going to make you obsessed with yourself," captures the tone well: aspirational but grounded, motivational without being preachy. The large-family backdrop adds a relatable, chaotic-life dimension that keeps the content from feeling purely instructional.
Her audience is overwhelmingly US-based, predominantly female, and concentrated in the 18–34 age band — a demographic with strong purchasing intent and high responsiveness to recommendations, reflected in engagement rates that run well above category norms. A partnership with Calm signals an appetite for wellness-adjacent brand deals, and her rate card positions her firmly in macro-influencer territory. As the broader creator economy moves toward niche authority over general lifestyle, Kaileyanna's defined lane around confidence and sex education for young women gives her durable differentiation and room to expand into adjacent categories like mental health, dating apps, or educational platforms.
Kaileyanna reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Calm. Engagement on YouTube runs around 7.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Kaileyanna offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kaileyanna's tier (Macro, 3.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
That line is Kaileyanna's core brand promise — her entire content identity is built around helping her audience, especially teen girls and young women, develop deep self-confidence and a genuine love for who they are. She frames it not as vanity but as a non-negotiable relationship with yourself, which threads through her advice videos, motivational posts, and lifestyle content across every platform she's on.
Yes — Kaileyanna regularly tags her content with #breyerfamily, and her Instagram bio references her life inside a family of 10, which she documents alongside her advice and confidence content. The Breyer family appears as a recurring theme in her lifestyle and vlog-style posts, giving followers a personal look at her home life beyond the self-help topics she's known for.
She does — her Instagram bio explicitly lists 'teaching confidence & sex education' as two of her central content pillars. This sets her apart from standard lifestyle or beauty creators, particularly because she targets teen girls who may not be getting frank, practical information from school or home.
Kaileyanna covers confidence-building, self-worth, and navigating real relationship dynamics — posts like 'Don't fall for inconsistency' and 'Things teen girls should know' are representative of her tone. Her style reads more like an honest older sister than a clinical self-help account, which is a big part of why her audience engagement runs well above the category average.
Her 'Dads with teenage daughters' content bridges her core teen-girl audience with the parents — especially fathers — who want to understand and support them better. It fits her broader mission of opening up conversations around confidence, relationships, and growing up that often get avoided at home.
College roommate content is among her most consistently tagged material, with hashtags like #collegeroommate and #roommates appearing at the top of her content signals. It likely takes the form of relatable advice and storytelling that speaks directly to her 18–24 core audience, who are navigating that exact life stage.
Calm, the sleep and meditation app, has partnered with Kaileyanna for sponsored content on YouTube. The partnership is a natural fit given her focus on mental wellness, self-confidence, and empowering young women — themes that overlap directly with what Calm promotes.
Yes — Kaileyanna pins her location as AZ in her Instagram bio and is based in Arizona. Her audience skews heavily toward the United States, which makes sense for content centered on culturally specific topics like high school and college life, family dynamics, and teen relationships.
Kaileyanna's Instagram bio describes her life as part of a family of 10, and that large-family backdrop is a notable part of her personal brand. It gives her lifestyle and vlog content a distinct, relatable angle compared to solo creator vlogs, and family moments surface regularly alongside her confidence and advice posts.
TikTok is Kaileyanna's largest platform by audience size, with over 2 million followers, while her YouTube following is considerably smaller. That said, her YouTube engagement rate runs dramatically above the category median, suggesting the audience she's built there is especially loyal and active compared to the platform average.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kaileyanna · YouTube
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