Japan
Kagei Hina (景井ひな), born in February 1999 and raised in Kumamoto Prefecture, built her following on TikTok through a signature blend of Heisei gyaru makeup — heavy false lashes, dramatic…
Total Followers +0.0%
10.4M
Across Instagram, TikTok
Primary Platform
YouTube
274K followers · 3% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $4.1K–$9.6K / IG post
Her agency Horipro Digital confirmed she plays the recurring role of Kokubun Kana ('Kanabun') in the Netflix Japan drama, which also aligns with her recent social posts promoting the show.
She played the main role of Koharu in the World Cup support drama distributed via Kanta, marking another leading acting credit in a branded streaming production.
The regular slot on one of Japan's top-rated morning programmes marked a significant mainstream TV expansion beyond her social media roots.
Kagei Hina played the supporting role of Kurino in the manga-adapted film, released March 14, 2025.
She took on a period role in the high-profile NHK historical drama 'べらぼう〜蔦重栄華乃夢噺〜', which aired January 5, 2025.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +246 +0.1% | +0 +0.0% | +0 +0.0% | +246 |
| Last 30 days | +1K +0.5% | +0 +0.0% | +0 +0.0% | +1K |
| Last 90 days | -246 -0.1% | -99990 -1.0% | +0 +0.0% | -100236 |
| Last 365 days | -246 -0.1% | -99990 -1.0% | +0 +0.0% | -100236 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| disneystudiojp Sponsorship | Sponsored content | Aug 2026 | — | |
| Netflix Japan Streaming / Entertainment | Sponsored content | TikTok | 2026 | — |
| 原料工房 (Genryo Kobo) Beauty / Skincare | Sponsored content | TikTok | 2026 | — |
Kagei Hina (景井ひな), born in February 1999 and raised in Kumamoto Prefecture, built her following on TikTok through a signature blend of Heisei gyaru makeup — heavy false lashes, dramatic contouring, and a deliberate nostalgia for 2000s Japanese street fashion — and candid daily-life clips that let her ENFP personality drive viewer connection. Signed to HoriPro Digital, one of Japan's established talent agencies with a dedicated digital arm, she crossed the ten-million-follower milestone on TikTok, a threshold she prominently flags in her own bio. Her local roots remain part of her identity: she holds an official promotion ambassador role for Ueki City in her home Kumamoto region, giving her content a grounded, regional authenticity that contrasts with the more Tokyo-centric creator ecosystem.
Her audience skews female and falls heavily into the 25–34 bracket, with a meaningful 18–24 cohort — a demographic well-aligned with beauty, fashion, and entertainment brands. That alignment showed through her participation in Netflix Japan's drama series 'ダウンタイム' (Downtime), where she played the character Kanabun, crossing from content creator into scripted acting and adding a layer of mainstream entertainment credibility. Sponsored work with Disney Studio Japan reflects the kind of premium entertainment partnership that positions her above standard beauty-only deals. With engagement running above category median and an audience that extends modestly into China, Taiwan, and beyond, Kagei Hina sits at the intersection of gyaru cultural revival and mainstream Japanese pop entertainment — a positioning that makes her attractive to both domestic lifestyle brands and international entertainment campaigns seeking authentic J-pop adjacent reach.
Kageihina reaches an audience concentrated in Japan primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Streaming / Entertainment, Beauty / Skincare, a clear signal of fit for brands in those categories. Demonstrated partners include disneystudiojp and Netflix Japan. Engagement on YouTube runs around 2.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Japan-focused brands in Streaming / Entertainment and related categories, Kageihina offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kageihina's tier (Mega, 10.4M combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Kageihina's real name is Hina Kagei (景井ひな). Her social handle is simply her surname and given name fused into a single username. She has built a following of over 10 million on TikTok under this name, making her one of Japan's most prominent digital creators.
Yes, Kageihina appears in the Netflix Japan series ダウンタイム as the character known as かなぶん (Kanabun). She has promoted the show across her social channels and pointed out that the realistic special-effects makeup used for the role may genuinely surprise viewers who haven't watched yet.
Kageihina is represented by Horipro Digital (ホリプロデジタル), the digital creator division of Horipro, one of Japan's major entertainment agencies. The signing reflects her crossover from social media creator into broader Japanese entertainment, including her acting work on Netflix.
Heisei gyaru (平成ギャル) refers to the bold, heavily-stylised Japanese gyaru beauty trends that defined much of the Heisei era (1989–2019), including dramatic eye looks and false eyelashes. Kageihina is closely associated with this aesthetic — her content regularly features つけまメイク (false-eyelash makeup tutorials) that draw directly on the Heisei gyaru style.
Kageihina identifies openly as ENFP and leans into it as part of her on-camera personality. In one post she jokes that people tell her she'd be more attractive if she talked less — and fires back that telling an ENFP to stop talking is simply impossible.
Yes, Kageihina serves as an official Promotion Ambassador for Uki City (宇城市プロモーション大使) in Kumamoto Prefecture, Kyushu. The role reflects her strong personal ties to the region and is listed prominently in her own Instagram bio.
Yes, Kageihina partnered with Disney Studio Japan on sponsored Instagram content in 2026. Combined with her Netflix Japan promotional work, this shows that major entertainment studios have actively chosen her as a campaign partner, not just beauty brands.
Kageihina uses #plasticbeauty for content showcasing the kind of doll-like, hyper-polished transformation looks associated with gyaru makeup culture — results achieved entirely through cosmetics rather than surgery. It sits alongside her broader つけまメイク and Heisei gyaru content as one of her signature aesthetic tags.
Kageihina is from Kumamoto Prefecture in Kyushu, Japan. Her official role as a promotion ambassador for Uki City makes her regional roots a formal part of her public profile, not just background detail.
Kageihina has surpassed 10 million followers on TikTok — a milestone she calls out herself in her Instagram bio. This places her firmly in the Mega tier of Japanese creators, and her engagement rate runs above the category average for an account at that scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kageihina · YouTube
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