Kaelimaee

Yes — her content shifted to celebrate a growing family, with posts using the caption when 2 becomes 3 alongside baby imagery and scrapbook pages she said she could not wait to fill. Her TikTok and Instagram bios now identify her as a wife and momma, confirming she welcomed a child. This life milestone became a defining theme across her platforms and coincided with a significant wave of audience engagement.

shopmaessentials is a brand Kaelimaee founded herself, listed directly in her Instagram bio alongside her creator identity. The MAE in the business name mirrors the mae in her handle @kaelimaee, tying the venture to her personal brand. It represents her move from solo content creator into entrepreneurship within the lifestyle and home space.

Her handle @kaelimaee strongly suggests her name is Kaeli Mae, with Mae functioning as either her middle or last name. She leans into this identity across platforms — her founded business is called shopmaessentials, and her TikTok bio references a standalone MAE brand alongside her creator persona. The name is central to her overall brand rather than just a screen alias.

Yes, scrapbooking has become a recognizable part of her content, especially tied to documenting personal milestones like her pregnancy and growing family. She has shared posts about filling scrapbook pages and directed followers to her supply links. It fits naturally into her broader life and home identity and gives her content a crafts-and-memory-keeping dimension that resonates with her audience.

Yes, she has worked with Skims as a partner, disclosing the relationship via the #skimspartner hashtag across her posts. Skims is a strong fit for her audience, which skews heavily female and spans a wide age range. The partnership places her within the broader network of lifestyle creators that Skims regularly activates.

Kaelimaee has partnered with Drunk Elephant, the premium skincare brand, as disclosed via #drunkelephantpartner in her content. Skincare integrations are a natural extension of her lifestyle niche given her predominantly female audience. Drunk Elephant is known for seeking out trusted lifestyle voices rather than exclusively beauty-focused creators.

She has incorporated personal finance content into her mix, including sponsored posts for Rocket Money tagged with #personalfinance. This type of content resonates with her audience, which skews older — the largest share being women over 45 — a demographic that engages strongly with money management topics. It adds a practical layer to her lifestyle content without departing from her warm, personal tone.

Home decor and home styling is one of kaelimaee's core content pillars, with YouTube serving as her main outlet for longer-form coverage of this niche. She describes her channel as covering all things life and home, and her YouTube content is formally classified around home decor and lifestyle vlogs. It is one of the things that sets her apart from creators focused purely on fashion or beauty.

The Farmer's Dog is a direct-to-consumer fresh pet food brand that frequently partners with home and family lifestyle creators to reach pet-owning households. Kaelimaee featured them in a YouTube sponsorship in early 2025, consistent with her approach of integrating trusted everyday brands into her home-life storytelling. The deal sits alongside other notable partnerships she has held with Mejuri and FabFitFun.

TikTok is by far kaelimaee's largest platform, where she has built an audience well into the tens of millions — significantly outpacing her YouTube subscriber count. Despite YouTube being her listed primary platform, TikTok is where she reaches the most people and where her engagement runs exceptionally high for a creator of her overall scale. Her cross-platform presence lets her connect with audiences at different levels of content depth and discovery.