United Kingdom
Kabukirune — whose contact email identifies her as Vicky — is a UK-based beauty creator working at the intersection of cruelty-free beauty and elevated visual storytelling.
Total Followers -0.1%
13K
Across Instagram
Primary Platform
YouTube
13K followers · 100% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $321–$899 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 12,842 | -8 | 2.6% | 6.8 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +6 +0.1% | +0 +0.0% | +0 +0.0% | +6 |
| Last 30 days | -8 -0.1% | +0 +0.0% | +0 +0.0% | -8 |
| Last 90 days | -44 -0.3% | +0 +0.0% | +0 +0.0% | -44 |
| Last 365 days | -44 -0.3% | +0 +0.0% | +0 +0.0% | -44 |
Daily follower snapshots from CreatorDB's longitudinal index.
Kabukirune — whose contact email identifies her as Vicky — is a UK-based beauty creator working at the intersection of cruelty-free beauty and elevated visual storytelling. Her handle hints at an aesthetic philosophy: a nod to kabuki theatrical makeup traditions fused with a more arcane, artistic sensibility. Her content centers on close-up macro makeup photography and short-form video, spotlighting glowy skin, sparkly eye looks, and experimental finishes. A sustainable and cruelty-free ethos anchors her output, threading through both her hashtag choices and the brands she selects to feature.
Her micro-tier audience skews young adult — with 18–34 year-olds forming the core — and splits primarily between the UK and US, offering brands with transatlantic distribution a useful dual-market footprint. Engagement sits well above the category median, a reliable signal of a niche but genuinely invested community. Partnerships with elf Cosmetics, Too Faced, Fenty Beauty, and Glisten Cosmetics position her within accessible-to-mid-market cruelty-free beauty, while a collaboration with collectibles brand SKULLPANDA suggests an appetite for lifestyle adjacencies beyond pure makeup. As demand grows for ethically-positioned creators with demonstrable visual craft, her UGC-first approach makes her a practical fit for brands seeking polished, values-aligned content.
Kabukirune reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in beauty and related categories, Kabukirune offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Kabukirune's tier (Micro, 13K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The creator behind Kabukirune is named Vicky, as shown in her publicly listed contact email (vicky@kabukirune.com). She built the Kabukirune brand around cruelty-free beauty, skincare, and elevated aesthetic photography aimed at audiences in both the UK and the US.
Cruelty-free beauty is a defining pillar of Kabukirune's content — her bio leads with 'cruelty free beauty' and her most-used hashtags consistently include #crueltyfreebeauty and #crueltyfreemakeup. She also covers sustainable beauty, meaning she filters brand partnerships and product features through an ethical framework rather than just featuring whatever is trending.
Yes — Kabukirune explicitly describes herself as an 'aesthetic UGC' creator in her Instagram bio, meaning she produces licensable photo and video content that brands can use in their own marketing channels. Her emphasis on elevated photography and cinematic video quality is what distinguishes her output from standard influencer review posts.
Yes, Kabukirune has completed a paid partnership with e.l.f. Cosmetics UK, creating a cherry cola-themed cheek tint look that was tagged as a formal ad. e.l.f. Cosmetics is one of the most popular cruelty-free drugstore brands in the UK beauty community, making it a natural fit for her niche.
Yes — Kabukirune created content inspired by Tubby Custard tied to the Glisten Cosmetics x Teletubbies collaboration. The look leaned into the dreamy, pastel aesthetic of the campaign and is a good example of how she blends pop-culture references with her signature glowy, creative makeup style.
Yes, Kabukirune has featured Too Faced in her content, specifically spotlighting the Disco Crush product in the shade Fairy. The wet-look glitter finish of that product fits directly into her signature sparkly and luminous makeup aesthetic.
Yes, Kabukirune has featured Fenty Beauty products including the Shake N' Play Buildable Liquid Blush. Her posts frame the product through her elevated visual style, focusing on color payoff and skin-finish quality rather than a step-by-step tutorial format.
SKULLPANDA is a designer collectible toy brand known for dark, gothic-cute aesthetics, and Kabukirune created an unboxing post for The Withered Innocence collection. The collaboration makes sense given that her content sensibility blends beauty with visually striking, art-forward themes that go beyond standard makeup reviews.
Kabukirune is based across both, listing 'UK & USA' directly in her Instagram bio. The largest share of her audience is in the United Kingdom, with a significant portion also coming from the United States, which reflects her cross-market positioning as a creator.
Kabukirune is known for glowy, sparkly, and creative makeup — recurring themes include wet-look glitter, sparkling eyeshadow, and luminous skin finishes. Her content leans toward editorial-style visuals rather than heavy step-by-step tutorials, giving her posts a photography-first feel that works well for brand UGC use.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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