United Kingdom
Justine Jenkins is a UK-based professional makeup artist whose Instagram presence centres on cruelty-free and vegan beauty, positioning her at the intersection of skilled artistry and ethical consumerism.
Total Followers +0.2%
42K
Across Instagram
Primary Platform
YouTube
42K followers · 100% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1K–$2.9K / IG post
The respected UK eco-beauty publication listed her among its expert judging panel, citing her 24+ years of cruelty-free red-carpet work with clients including Keeley Hawes and Fearne Cotton.
Marie Claire UK tapped Jenkins as a sustainability awards judge, recognising her specialism in cruelty-free, vegan, and organic beauty.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 41,689 | +96 | 3.0% | 1.2 | 7 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +96 +0.2% | +0 +0.0% | +0 +0.0% | +96 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Justine Jenkins is a UK-based professional makeup artist whose Instagram presence centres on cruelty-free and vegan beauty, positioning her at the intersection of skilled artistry and ethical consumerism. Beyond tutorials and product content, she has authored a book on sustainable beauty, lending her a credibility that separates her from purely platform-native creators in the space. Her hashtag usage points to a recurring format of looks inspired by British television actresses — notably Keeley Hawes and Vicky McClure — which anchors her work in a recognisably British cultural frame and draws an audience with affinities for prestige UK drama. Her profile bio's declaration of animal advocacy and ballet enthusiasm signals a lifestyle aesthetic that extends well beyond standard beauty content.
Despite a micro-tier following, Justine's engagement rate runs roughly double the category median, suggesting an audience that genuinely interacts with her recommendations rather than passively scrolling. Notably, her audience skews nearly gender-balanced — uncommon in vegan beauty — with strong representation from the 18-to-34 demographic and meaningful reach into the United States alongside her core UK base. This profile makes her a considered fit for cruelty-free skincare and cosmetics brands seeking credible, editorial-adjacent endorsement rather than mass reach. As ethical beauty continues to mainstream across UK and North American markets, her combination of professional credentials, authored expertise, and consistent ethical positioning gives her a durable niche that mid-size sustainable beauty labels are increasingly prioritising.
Justinejenkins reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in beauty and related categories, Justinejenkins offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Justinejenkins's tier (Micro, 42K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Yes — Justine Jenkins identifies herself as the author of Sustainable Beauty directly in her official bio. The book is a natural extension of her platform, where she focuses exclusively on vegan and cruelty-free makeup and skincare. It gives her a layer of professional authority in the ethical beauty space that separates her from most influencer-only accounts.
Justine Jenkins regularly tags both British actresses in her posts, strongly suggesting she creates makeup content inspired by their on-screen characters or real-life looks. Both Keeley Hawes and Vicky McClure are major names in UK television drama, and tagging them pulls in fans of their shows who wouldn't ordinarily search for beauty tutorials. It's a crossover niche strategy that sets her apart from standard makeup creators in the UK space.
No — Justine Jenkins is explicitly committed to vegan and cruelty-free products only, both professionally and personally as a self-described animal advocate. Her entire brand is built on this principle, meaning every product she features meets those ethical standards. Followers can trust that nothing she showcases has been tested on animals or contains animal-derived ingredients.
Yes — she describes herself as an animal advocate in her bio, framing her commitment to ethical beauty as part of a wider personal value system rather than just a content angle. While her Instagram centres on vegan makeup and skincare tutorials, her advocacy extends beyond product choices into a broader lifestyle stance. This makes her a credible voice for followers who prioritise animal welfare alongside beauty.
Justine Jenkins lists herself as a ballet lover in her bio, making it a genuine part of her personal identity rather than a passing reference. While her professional platform is rooted in makeup artistry and sustainable beauty, the ballet connection adds a distinctive personal dimension to her profile. It occasionally surfaces as a lifestyle thread running alongside her beauty content.
Justine Jenkins is a professional, independent makeup artist — she explicitly describes herself as an independent artist in her bio rather than positioning herself purely as a content creator. This professional background informs the technical depth of her tutorials and product critiques. Working independently means she has no agency or salon affiliation, giving her full creative and ethical control over everything she posts.
For Justine Jenkins, sustainable beauty means choosing makeup and skincare that is both vegan and cruelty-free — no animal testing, no animal-derived ingredients. It's a philosophy she has committed to deeply enough to write a book on the subject. Her content consistently argues that ethical beauty doesn't require compromising on quality, results, or creativity.
Justine Jenkins is based in the United Kingdom, and her audience reflects a strong British core alongside a significant following in the United States. Her focus on UK television personalities like Keeley Hawes and Vicky McClure further anchors her content in a distinctly UK cultural perspective. She operates entirely as an independent creator from a UK base.
Justine Jenkins has a presence on both Instagram and YouTube, with her largest and most active publicly visible community currently built on Instagram. Her engagement on Instagram runs well above the category average for beauty creators, which is a strong signal for a micro-tier independent artist. She reaches her audience across both platforms without backing from a label or agency.
Unusually for a makeup and beauty creator, Justine Jenkins's audience is almost evenly split between women and men — something that stands out sharply in the beauty niche. The bulk of her followers fall in the 18–34 age range, suggesting younger adults drawn to the ethical, vegan, and sustainable angle rather than a purely traditional beauty perspective. Her UK and US followers together make up the dominant share of her international reach.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@justinejenkins · YouTube
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